Feast on these Facts
We thought it would be fun to share some Thanksgiving Facts in the week leading up to Turkey Day! Our favorite statistics is that according to AAA, nearly 47 million people will be traveling this Thanksgiving by car, the most than since 2007. More drivers and families on the roads equals more marketing exposure for our wonderful sponsors! Feast on these facts, be safe on the roads and ENJOY your Thanksgiving!
Veterans Day 2016
Friday, November 11th is Veterans Day 2016
Veterans Day is a federal holiday that honors the bravery and service of all U.S. veterans. Veteran refers to anybody who served in the U.S. military (US Army, Navy, Marine Corps, Air Force, and Coast Guard) in times of war or peace.
Be the smartest one in your office with these interesting facts about Veterans Day:
- There is not supposed to be an apostrophe in Veterans Day. Still, some spell it Veteran’s Day or Veterans’ Day.
- The holiday began as Armistice Day on Nov. 11, 1919, the first anniversary of the end of World War I.
- World War I ended November 11th, at the 11th hour. It is also the 11th month of the year.
- On November 11, 1921 the first Tomb of the Unknown Soldier was created as a memorial at Arlington National Cemetery. The tomb has the words inscribed, “Here rests in honored glory An American Soldier Known but to God.” Unknown soldiers from subsequent wars have been laid to rest at this memorial.
- Armistice Day was officially renamed Veterans Day by President Eisenhower in 1954.
- Between 1968 and 1975, Veterans Day was observed on the Friday closest to the 11th, making it a three day holiday for federal workers.
- President Ford signed a law which returned the annual observance of Veterans Day to its original, historically significant date of November 11, in 1978.
- Veterans Day, honors all veterans, living or dead, which differs from Memorial Day that pays tribute to those who lost their lives in combat.
- There are 19.6 million veterans in the United States, according to the most recent statistics available, from a 2013 Census survey.
- There are 1.6 million female veterans.
- There are 9.3 million veterans over the age of 65.
The Adopt-A-Highway Litter Removal Service of America Team would like to sincerely THANK all soldiers for their patriotism, love of country, and willingness to serve and sacrifice for the common good. We SALUTE you!
Halloween is a spooky & special time of year for our little ghosts and goblins. Laughter, trick or treating, candy and great memories are the themes of October 31st . With just a few weeks until Halloween, it is time to think about making it as safe and sane as possible because, as the saying goes “it is all fun and games until somebody gets hurt”.
Avoid the hurt by helping kids pick the right costume, keeping these safety tips in mind:
- Avoid long costumes that your trick or treaters can trip on
- No high heels or too-big shoes
- Avoid black costumes, choose bright colors and enhance them use reflective strips
- No matter the costumes, put glow stick bracelets and necklaces on your children to make them more visible
- Avoid unitard costumes, as they make visibility and breathing difficult for young ghosts
- Use makeup on faces instead of masks, so children can see more clearly
- Make sure accessories, don’t have sharp edges
Halloween falls on a Saturday this year, so expect more people out and more cars on the roads. Safety experts suggest parents talk and train their kids before the night of Halloween, when let’s be honest, they are too excited to really listen. Experts suggest taking kids out in the neighborhood they will be canvassing and do a “run through” – that way, both parent and child know what to expect. In addition, share the following safety tips with your kiddos.
- Carry a flashlight at all times
- Cross at corners, using traffic signals or crosswalks
- Look both ways before crossing roads
- Do not walk and text, particularly in roadways
- Make eye contact with driver before crossing in front of their vehicle
- Walk on sidewalks or paths
- Watch for cars that are turning or backing up
- Do not enter street from between parked cars
- Stay in groups and have at least one phone that is fully charged in case of emergency
If you are driving on Halloween, be aware that prime trick or treating hours are from 5:30-9:30, slow down and be alert especially in residential neighborhoods. Taking a few precautions will hopefully keep all the scares more imaginary than real.
Oh yeah, we at Adopt-A-Highway Litter Removal want to remind the kids (and parents) to make it a LITTER-FREE Halloween! Have a spooktacular time!
Sponsorship vs. Volunteer Programs
Do you ever wonder what the Adopt-A-Highway signs on the side of the road mean?
How does it work?
Who can Adopt-A-Highway?
At Adopt-A-Highway Litter Removal Service of America (AAHLRSA) we are constantly asked these questions. So we wanted to share some of the answers!
There are two types of Adopt-A-Highway programs; Volunteer and Sponsorship
Volunteer programs allow volunteer groups, individuals or organizations to adopt a segment and go out and clean that part of the highway. All cleaning is done by volunteers. These segments are typically not on the Interstates or heavily traveled highways, due to safety concerns and DOT regulations. Cleaning is often infrequent (2 to 4 times per year) as it is strictly done on a volunteer basis. Signs are familiar to most drivers and include the name of the organizations, no logos are allowed and signs are printed in plain lettering. Volunteer programs re a great way to get involved and contribute to your local community.
Sponsorship programs are an expansion of the Volunteer programs and allows organizations and groups to pay a sponsorship fee for a segment of a highway. This fee, paid to a professional company like AAHLRSA, helps DOTs offset the significant cost of litter removal on roadways. These sponsored segments are cleaned by a professional, safety-trained cleaning crew on a regular basis (monthly, bi-monthly or weekly). Litter is sorted and recycled whenever possible. Signs for Sponsorship programs are larger than volunteer signs and include the sponsor’s full color logo. These programs are typically called “Sponsor-A-Highway” or “Sponsor-A-Road”, although some states refer to them as “Adopt-A-Highway” programs as well. Signage is available in major metropolitan areas and on Interstates and highways that are traveled by millions of commuters daily.
The great thing is that BOTH programs help keep our roads and highways clean and litter-free. Which program is BEST for you? Call or email your local Territory Manager or visit our Get A Quote page to learn more about the Sponsor-A-Highway program in your state.
Litter removal costs the U.S. more than $11.5 billion annually, with businesses paying for approximately 80%; local/state governments, schools, and other organizations picking up (pun intended!) the remaining 20%. According to Keep America Beautiful’s Litter Study, here are some interesting facts:
- More than 50 billion pieces of litter are on U.S. roadways each year.
- The majority of this trash is less than 4 inches, making it difficult to clean-up.
- That is the equivalent of 6,729 pieces of trash per mile of roadway.
- As you may guess, tobacco products (cigarette butts and packaging) make up about 40% of this litter. Plastic and paper are the next biggest categories.
- Roadway litter comes from both drivers and pedestrians. Drivers cause (52%), pedestrians (23%), and improperly covered truck loads (16%).
The cost of cleaning up litter is high, but so are the environmental consequences. Wind and weather, traffic, and animals move litter around, potentially into gutters, lawns and landscaped areas, alleyways, and parking structures. Litter near storm drains and beach debris are also likely to wash into local waterways, with potential for serious environmental contamination.
Let’s stop this trashy habit – Sponsor-A-Highway today!
Snoqualmie Casino and Adopt-A-Highway In the News!
Adopt-A-Highway was pleased to be highlighted in an excellent article titled “Product Marketing In A Web-Based World” by 425 Business, a business lifestyle publication in Washington. The article discusses “old-school” marketing methods and their effectiveness in today’s digital marketplace. See an excerpt below:
The primary benefits of outdoor marketing have not changed over the years. Billboards still offer good bang for the buck: British research firm BrandScience found that every dollar spent globally on outdoor ads resulted in $2.80 in sales. Moreover, billboards can be used to target a specific geographic audience, perhaps commuters who live and work along a highway that leads to the business.
Like billboards, stationary outdoor ads such as benches, posters, and static window clings improve marketing potential around the clock and feature the power of repetition for those consumers who pass by a specific location or ride a specific bus every day. Many of these outdoor ads often are even less expensive than billboards, depending on size and location.
“Since there is limited outdoor advertising space in the state of Washington, we made the decision to utilize the freeway signage, Adopt-a-Highway,” said Snoqualmie Casino CEO Jon Jenkins. “We have a limited number of billboards, but we have a large number of Adopt-a-Highway (signs) available to us.”
With 64 sponsored segments of highway throughout the state, Snoqualmie Casino has more signage than any other company in Washington, according to the state Department of Transportation. Utilizing the Adopt-a-Highway program allows a business to not only gain visibility, but also gives that organization the opportunity to give back to its community in a productive, environmentally friendly way.
Article originally appeared in 425 Business August 22, 2016 written by Joanna Kresge