April 22nd is Earth Day 2016!
Planting trees, Protecting Life
The Canopy Project developed by Earth Day Network plants trees that assist communities in sustaining themselves and supporting local economies. Trees are critical in the community, as they reverse the impact of erosion and can also provide food, energy and income. In addition, trees filter air and help to minimize climate change.
Since launching The Canopy Project in 2011, Earth Day Network has planted over 3 million trees in 32 countries. In the United States alone, these have helped to restore urban canopies in New York, San Francisco, LA, St. Louis, Atlanta, Baltimore, Cleveland, Flint and Chicago. These tree plantings are supported by sponsors and individual donations. Adopt-A-Highway Litter Removal Service of America is proud to be a sponsor and supporter of this program. We continue to make contributions in the names of each of our new sponsors to The Canopy Project.
SO….when you sign up to Sponsor-A-Highway in April, you are helping the earth in two ways – litter removal and trees planted to sustain our planet. We call that a WIN/WIN!
Happy Earth Day 2016 to all! Make a difference this year!
Adopt-A-Highway is in the News
The following is an excerpt of an article in Priceonics written by Alex Mayyasi published March 25, 2016. An earlier version of this story was published on March 19, 2014. To read full article click here.
The Economics of “Adopting A Highway”
On stretches of most highways, you see the signs every few miles. “Adopt A Highway: Dunkin’ Donuts.” Or “Adopt A Highway: Boy Scout Troop 102.” Or even “Adopt A Highway: Sigma Nu Fraternity.” The foster parents of America’s roadways are many and varied.
The Adopt A Highway concept began with an effort in the 1980s to rally volunteers in Texas to keep highways clear of trash. It has since become a national practice, and, inevitably, a niche industry of businesses (like Adopt-A-Highway Litter Removal Service of America Inc) that help corporate America to adopt highways.
These adoption agencies exist thanks to a certain compromise made by the managers of our nation’s highways: Companies would love to buy giant billboards, and states would love to have that money. But federal guidelines ban gratuitous signs alongside highways. As a result, the next best option is for companies to pay to clean up highways—and get a bit of advertising out of the “Adopt A Highway” signs that are posted in thanks.
It’s a corporate takeover of what was once a purely charitable act of volunteering. And it seems to be working pretty well…
The enduring appeal of adopting a highway, according to current CEO Melinda Centner, is that it is a relative bargain by advertising standards. Adopting (or sponsoring) a highway through AAHLRSA costs $200-$600 per month. In contrast, billboards that are visible from highways often cost $7,000-$14,000 per month. Centner and her peers describe adopting a highway as the cheapest way to get a company name in front of customers’ eyeballs…
Today all but a few states run Sponsor A Highway programs for companies to pay others to clean up roadways on their behalf. A few states like California group both volunteers and corporate sponsors under the Adopt-A-Highway name, and a state like Illinois, which doesn’t allow organizations to subcontract out the work, is part of the minority.
Get a quote today from Adopt-A-Highway Litter Removal of America
Once spring is in the air, we usually see potholes on the roads. Potholes develop when water seeps below the road surface, freezes and expands. This pushes the pavement upward while the traffic above further stresses the roadway. When the pavement thaws, it gradually falls into the hole and eventually traffic chips away and expands the pothole.
Potholes can grow to several feet in width, though they usually only develop to depths of a few inches. If they become large enough, damage to tires, wheels, and vehicle suspensions is liable to occur.
According to a AAA report, pothole season is costly. Pothole damage costs US drivers an estimated $3 billion annually in vehicle repairs. Most state and local Department of Transportation (DOT) have a pothole hotline or reporting system. Check the local or state DOT website to see how to report potholes.
When you see pothole repair crews, slow down and be extremely cautious near mobile work zones for your own safety and that of these very important road crews.
Just another friendly road safety tip from Adopt-A-Highway Litter Removal!
Secure your load – Road debris accidents and highway litter are all too common.
Items that fall off vehicles endanger other motorists not only because the debris may strike other vehicles, but also because motorists may have to swerve to avoid the debris. These situations also cause traffic jams.
Unsecured loads are responsible for 25,000 accidents annually, resulting in up to 100 deaths per year. In addition, it is estimated that unsecured loads cause up to 60% of roadside litter.
When hauling junk or your valuables, do it right with these tips:
Tie it down: use solid straps, rope, bungee cords or netting. Tie large items directly to your vehicle.
Bag it: All trash or recyclables should be in sturdy bags and covered by a strong tarp or cargo netting. If you throw trash into your truck bed, secure a 5-gallon bucket with a lid in a corner of the bed, as a trash can.
Layer it: Put lighter items on the bottom, place heavier items on top. Be sure not to overload – keep materials level with truck bed or trailer.
Cover it up: For loose or lightweight items, cover them up with a tarp or heavy plastic. Make sure the tarp is secured to the vehicle.
Check as you go: Consistently check your rear-view mirror to make sure you are not losing items as you go. If something becomes lose, pull over and secure again. If a large item falls off, notify police immediately.
Keep in mind that if you don’t properly secure your load you may be fined.
Save money, the environment and most importantly lives by properly securing your load!
March Sponsor Spotlight is Snoqualmie Casino!
The Snoqualmie Casino, owned and operated by the Snoqualmie Tribe, has been in operation for over seven years. Snoqualmie Casino offers a gaming and entertainment experience, just 30 minutes from Seattle. In fact, it is the closest gaming casino to Seattle. With fun, excellent food and live entertainment, everyone is a winner at this Northwest hotspot. Guests can play games for a chance to win big, or just kick back in the casino’s upscale cigar lounge.
The Snoqualmie Indian Tribe consists of Native Americans from the Puget Sound region of Washington State. The Snoqualmie Indian Tribe is made up of approximately 500 members.
Snoqualmie Casino has been a dedicated Adopt-A-Highway sponsor since 2008. With more than 40 segments sponsored, Snoqualmie is doing their part to keep their Puget Sound home pristine. We are proud to work with this committed organization!
If you are in the area, support our sponsor and try your luck at Snoqualmie Casino!
The upkeep of roadways is extremely important and expensive. Roads and highways get us from A to B, whether that means going to work, visiting grandma or taking a family vacation. Gasoline and other taxes pay to construct, maintain and modify everything from local streets to the freeways and highways we use every single day.
As cars become more fuel efficient, less gas tax is being collected for much needed road maintenance. Add to that the rise in popularity of electric and other non-gas cars, which pay zero gas tax. In addition our infrastructure is getting older and need more funds just to keep it safe. Due to these trends, states are looking at alternative methods to pay for road upkeep.
One option being tested is to charge motorists for the miles they drive versus the gas they purchase. This idea is entering testing stages in multiple states, but has major obstacles to be addressed before it can realistically move forward.
Another alternative (and our favorite) is sponsorship sales such as Adopt-A-Highway, Adopt-A-Street and Landscape Beautification programs. Adopt-A-Highway and sponsorship programs save significant funds for DOTs so they can keep us safely moving along the highway.
So on your next trip to grandma house, remember the roads cost money to upkeep. You can help by adopting a highway near you!
ROUGE CATERING, one of the premier caterers in Maryland, has been a Sponsor for over 3 years and has 50+ signs in Maryland and the City of Baltimore.
Offering quality food and excellent service, Rouge is proud to not only Sponsor-A-Highway, but to also to support local farmers and co-ops. Rouge has built a solid reputation based on its delicious food but also for its sustainability and “green” efforts. We are thankful one of those “green“efforts is working with AAHLRSA!
Now, THIS is smart advertising! The Rouge Fine catering name is seen by hundreds of thousands of cars per days AND we are contributing to our community by participating to the cleaning of our local highways! Definitely a win-win situation.Green customers think we are COOL! Additionally, having developed the familiarity of our brand with the commuter, has facilitated the recognition of our name when potential customers do a web search for a caterer. The highway signs have broadened our clientele and have helped us to become one of the largest caterers in Maryland
– Jonathan Soudry, Chef/Owner ROUGE Fine catering www.rougecatering.com