April 22 is Earth Day! Get ready to take part in making our Earth a greener planet. There is no better time to adopt a highway in your area and contribute to a cleaner environment. Adopt-A-Highway Programs will put your business in front of millions of motorists twenty four hours a day, 365 days a year. You will receive unrivaled exposure for your business.

With Earth Day approaching, there is a heightened sense of environmental awareness and social responsibility. By adopting a highway, you are displaying corporate good citizenship to your current and potential customers. Your business is contributing to a cleaner environment while bringing your brand to your customers. Green advertising gives back to the community that supports your business.

Pledge now to a cleaner environment and Adopt-A-Highway. And don’t forget to go to Earth Day Network and share your pledge.

University of Phoenix in Indiana is teaching its students more than just academics. Setting a good example of social responsibility, University of Phoenix is a Sponsor of three locations in the new Sponsor-A-Highway Program in Indiana. In addition to the Sponsor-A-Highway Program, University of Phoenix contributes to numerous other community service projects, including the Teaching It Forward scholarship and a Volunteer Program that partners with Points of Light Institute.

University of Phoenix believes in giving back to our community and getting involved. Through our Corporate Social Responsibility office, we have an exciting opportunity to create advantageous partnerships and relationships while making a tangible impact on our local communities. Helping to ensure healthy, vibrant and prospering communities is good for our employees, their families and our neighbors.

Our most notable Adopt a Highway sponsor in the Greater Seattle area is none other than Snoqualmie Casino. With multiple locations on I-5, I-405, I-90, and SR18, Snoqualmie’s contribution to clean highways in Seattle is significant. Their commitment in giving back to the community is exemplary. Next time you are looking to support a socially responsible business in the Greater Seattle area, stop by the Snoqualmie Casino. You will find yourself having a good time while helping Snoqualmie keep our highways clean.

Experience the thrill of Vegas-style gaming and world-class entertainment mere minutes from Seattle at I-90 east, Exit 27. From the fast-paced gaming floor, to the pulsing nightlife in our three upscale lounges, clubs and bars, the action is endless.

Add a renowned concert venue, five exceptional restaurants, a swanky cigar lounge, and you’re a world away from boredom. Whether you’re looking for an unforgettable night on the town, or want to bask in luxury for an afternoon, Snoqualmie Casino caters to your idea of a good time.

There is a new sponsor in town cleaning up the highways of New York Long Island. ShopRite of Patchogue has joined the Sponsor a Highway program to contribute to a cleaner environment. This family-owned business is focused on giving back to their community as they bring freshness and convenience to their neighbors.

A native of New Jersey, Harry Janson’s 40 year career (1970-2010) in the Supermarket Industry led him from New Jersey, New York, Maryland, Virginia, Alabama, and Arkansas before bringing him close to his home state in 1998. That’s when Harry, President of Janson Supermarkets, L.L.C, became a Wakefern/ShopRite member when he built a new ShopRite location in Hauppauge, New York. He and his family including his wife, Elizabeth, sons Harry II and William and daughter-in-law Amy manage this 61,000 square foot location. Just this past October, The Janson Family opened their second location in Patchogue, New York.

From day one, Harry was focused on giving his customer’s the best. Every day, his Bakery Department prepares Bagels and Donuts from scratch. The Prepared Foods Department features Rotisserie Chicken and Fried Chicken, which is breaded and fried on site.  Harry also has a full-time Sushi staff that prepares fresh Sushi daily, using only Grade A Ingredients.With many of his customers being working couples with young children, Harry offers ShopRite from Home.

Making sure customer’s have the ethnic foods they need is important to the Janson’s. The store’s ethnic aisle includes Polish, German, Indian, and Spanish products as well as a selection of Hala and Kosher foods including both a Kosher Red Meat Case and Chicken Case.

Harry Janson and his family feel very strongly about helping within their community.

As the year 2012 begins, many marketing executives and business owners are racking their brains trying to figure out the best way to spend their advertising budget. With the on-going economic recession, what are the cost-effective ways to attract attention to your business and products? How do you stand out in the sea of competitors?

Here are five reasons why a business should adopt a highway as part of their marketing strategies for 2012.

1. Advertise to Millions of Motorists
• Adopt a Highway Programs allow you to put your business name & logo in front of millions of motorists that drive the busy highways in the largest cities of America. The exposure your business will receive is unrivaled.
2. Cost-Effective Compared to Other Advertising Methods
• With monthly cost ranging from $150 to $550 per month, the average cost per thousand views is $0.20. Whereas with the more traditional advertising methods, you are likely to pay around $36 per thousand views for a TV ad, or $25 per thousand views on a magazine ad. In comparison, Adopt a Highway programs will save you thousands of dollars of your marketing budget.
3. Signage That Works Day and Night
• Unlike traditional TV, radio, magazine or even online ads, your Adopt a Highway signage works for you 24/7. There is no scheduling of the ad appearance. Your potential customers will see your sign day and night, all year long.
4. Subliminal Name Recognition
• Name recognition often makes the difference in deciding between competitors. In situations where a consumer has to choose between competitive brands, one would most likely pick the brand that rings recognition. If a consumer has seen your name somewhere, the consumer is more likely to choose your brand over your competitors.
5. Be Socially Responsible, Give Back to the Community
• In our society, there is an increasing sense of environmental awareness and social responsibility. By adopting a highway, you are displaying corporate citizenship to your current and potential customers. Your business is contributing to a cleaner environment while bringing your brand to your customers. Your green advertising will give back to the community that supports your business.

So if you are looking for a way to attract more customers in the new year, be sure to look into the Adopt a Highway Program in your city. You may call Adopt a Highway Litter Removal Service of America, Inc. at (800) 499-2367 for pricing in your area.

We are happy to announce that new highways have opened up for sponsorship in the New York Long Island area! The highways now available for adoptions are Meadowbrook, Wantagh, Sagtikos and Sunken Meadow Parkway. There are only 60 signs available. First come, first serve!

Advertise to the millions of motorists that drive by these high traffic volume locations. Adopt a highway in one of the new locations today will gain you an unrivaled display of corporate citizenship to your potential and existing customers. Your company will be recognized as one of the socially responsible and environmentally conscious businesses that give back to the communities.

Don’t miss this rare opportunity to adopt a highway in the newly opened market. Call our New York Territory Manager Michele Waldron at (800) 390-2420 or email her at michele@adoptahighway.net.

We saw a 25% spike in business as soon as the sign was put up. It was a no brainer and the least expensive advertising I’ve ever done for this type of response!

-Chris Anatra, President Sweet Dreams LLC Dba: Cold Stone Creamery

A truly community minded group, Fischer Plumbing has been supporting the Adopt a Highway Program in Seattle since early 2009.  As a wonderful sponsor of clean highways, Fischer Plumbing is responsible for the clean highways in 13 different locations in the greater Seattle/East side Seattle area; on the following freeways:  I-5, I-405, I-90, and SR 526.

As members of the northwest community, we have a responsibility to help those that are less fortunate and contribute to the common good. We believe in giving regularly to charities that make a difference in the local and national community.  Knowing that we can bring a smile to someone’s face, makes giving back worthwhile. – Fischer Plumbing

Fischer Plumbing has been serving greater Seattle and the Eastside with integrity and skill since 1977.  They deliver responsive, friendly, and competent services to their valued customers in the areas of all things plumbing.  Their specialty areas are service plumbing,rooter, underground plumbing, boiler repairs and water damage response services.  Their staff is organized around these specialties, so that when one of their employees responds to your problem, that employee works in that specialty 100% of the time.

A big “thank you” to Fischer Plumbing for all that you give back to your community.

Not only do they care about the quality and dining experience of their patrons, The Colosseum Restaurant team also care about their community.  They have joined the Adopt a Highway Program of New Hampshire and are doing their part to bring clean highways to their patrons.

Annibale Todesca, the Owner and Executive Chef of the Colosseum Restaurant, studied law at the University of Napoli Law School in Naples, Italy, but decided that cooking would be his life-long career.  He wants his diners to enjoy the same Southern Italian cooking that he had enjoyed back home in Italy.

Annibale opened the Colosseum Restaurant in 1987 and has since received numerous awards including the Best Italian Chef and Restaurant in the world! The Colosseum Restaurant is, in fact, the only restaurant to have ever received this award outside of Italy.

A big thanks from Adopt-A-Highway Litter Removal Service of America to Annibale & his team.

There is a lot of community love coming from Captain Dave’s Dolphin & Whale Safari!  Captain Dave & his team operate a high-tech catamaran with underwater viewing, one of the most unique dolphin & whale watching vessel in the world.  Capt Dave is THE Dolphin & Whale expert! Producer of the award-winning documentary, “‘Wild Dolphins & Whales of Southern California”, weekly columnist and frequent speaker, he spends more time with these animals than anyone we know! Did we mention, he’s also a really great guy?  And last, but not least, Mrs. Capt. Dave’s famous triple fudge brownies on the ride back to the harbor (that’s the real reason some folks come on the trips!)

To show their commitment to the Dana Point community, Capt. Dave & his team have 2 ramp sponsorships and 1 highway sponsorship (3 total segments) in Dana Point, CA at Hwy 1.  They’ve been on board for a year and they have sponsored an entire area surrounding the PCH exit in Dana Point/San Juan Capistrano.  Truly a group of people that care about their community and environment.

So next time you are in Dana Point, CA, be sure to look them up and have Capt. Dave show you the beautiful underwater world of Southern California!  http://www.dolphinsafari.com/index.html

We are proud to announce the relaunch of our corporate website, designed to give adopt-a-highway sponsors a more user friendly experience.  The new website focuses on the ease of obtaining information for our corporate sponsor, with an emphasis on promoting socially responsible & environmentally friendly marketing channels.

The new website contains new sections and contents:

• Markets

The new “Market” section provides comprehensive information on the markets that we serve with sign graphic and Territory Manager contact information.

• FAQ’s

Frequently asked questions section has the answers for both interested sponsors, as well as Governmental Agencies and Toll Authorities.

• Testimonials

Our sponsors tell their stories on how our programs have helped their businesses.

• Promos

In this section, interested sponsors can see any promotions that may apply to their territory.

• Blog

The latest news from our company and our programs.

• Social Media

Stay in touch with our Facebook, Twitter & LinkedIn pages.

The new website is designed to let our new and current sponsors quickly find the information they are looking for directly from the home page.  Please check our  relaunched website at http://www.adoptahighway.net.