There is a new sponsor in town cleaning up the highways of New York Long Island. ShopRite of Patchogue has joined the Sponsor a Highway program to contribute to a cleaner environment. This family-owned business is focused on giving back to their community as they bring freshness and convenience to their neighbors.

A native of New Jersey, Harry Janson’s 40 year career (1970-2010) in the Supermarket Industry led him from New Jersey, New York, Maryland, Virginia, Alabama, and Arkansas before bringing him close to his home state in 1998. That’s when Harry, President of Janson Supermarkets, L.L.C, became a Wakefern/ShopRite member when he built a new ShopRite location in Hauppauge, New York. He and his family including his wife, Elizabeth, sons Harry II and William and daughter-in-law Amy manage this 61,000 square foot location. Just this past October, The Janson Family opened their second location in Patchogue, New York.

From day one, Harry was focused on giving his customer’s the best. Every day, his Bakery Department prepares Bagels and Donuts from scratch. The Prepared Foods Department features Rotisserie Chicken and Fried Chicken, which is breaded and fried on site.  Harry also has a full-time Sushi staff that prepares fresh Sushi daily, using only Grade A Ingredients.With many of his customers being working couples with young children, Harry offers ShopRite from Home.

Making sure customer’s have the ethnic foods they need is important to the Janson’s. The store’s ethnic aisle includes Polish, German, Indian, and Spanish products as well as a selection of Hala and Kosher foods including both a Kosher Red Meat Case and Chicken Case.

Harry Janson and his family feel very strongly about helping within their community.

As the year 2012 begins, many marketing executives and business owners are racking their brains trying to figure out the best way to spend their advertising budget. With the on-going economic recession, what are the cost-effective ways to attract attention to your business and products? How do you stand out in the sea of competitors?

Here are five reasons why a business should adopt a highway as part of their marketing strategies for 2012.

1. Advertise to Millions of Motorists
• Adopt a Highway Programs allow you to put your business name & logo in front of millions of motorists that drive the busy highways in the largest cities of America. The exposure your business will receive is unrivaled.
2. Cost-Effective Compared to Other Advertising Methods
• With monthly cost ranging from $150 to $550 per month, the average cost per thousand views is $0.20. Whereas with the more traditional advertising methods, you are likely to pay around $36 per thousand views for a TV ad, or $25 per thousand views on a magazine ad. In comparison, Adopt a Highway programs will save you thousands of dollars of your marketing budget.
3. Signage That Works Day and Night
• Unlike traditional TV, radio, magazine or even online ads, your Adopt a Highway signage works for you 24/7. There is no scheduling of the ad appearance. Your potential customers will see your sign day and night, all year long.
4. Subliminal Name Recognition
• Name recognition often makes the difference in deciding between competitors. In situations where a consumer has to choose between competitive brands, one would most likely pick the brand that rings recognition. If a consumer has seen your name somewhere, the consumer is more likely to choose your brand over your competitors.
5. Be Socially Responsible, Give Back to the Community
• In our society, there is an increasing sense of environmental awareness and social responsibility. By adopting a highway, you are displaying corporate citizenship to your current and potential customers. Your business is contributing to a cleaner environment while bringing your brand to your customers. Your green advertising will give back to the community that supports your business.

So if you are looking for a way to attract more customers in the new year, be sure to look into the Adopt a Highway Program in your city. You may call Adopt a Highway Litter Removal Service of America, Inc. at (800) 499-2367 for pricing in your area.

We are happy to announce that new highways have opened up for sponsorship in the New York Long Island area! The highways now available for adoptions are Meadowbrook, Wantagh, Sagtikos and Sunken Meadow Parkway. There are only 60 signs available. First come, first serve!

Advertise to the millions of motorists that drive by these high traffic volume locations. Adopt a highway in one of the new locations today will gain you an unrivaled display of corporate citizenship to your potential and existing customers. Your company will be recognized as one of the socially responsible and environmentally conscious businesses that give back to the communities.

Don’t miss this rare opportunity to adopt a highway in the newly opened market. Call our New York Territory Manager Michele Waldron at (800) 390-2420 or email her at michele@adoptahighway.net.

We saw a 25% spike in business as soon as the sign was put up. It was a no brainer and the least expensive advertising I’ve ever done for this type of response!

-Chris Anatra, President Sweet Dreams LLC Dba: Cold Stone Creamery

If you are ever in the neighborhood of Montauk, New York, you would be doing yourself a favor by stopping in at Coffee Tauk.  Serving the best coffee to a chic upscale clientele, Coffee Tauk is frequented by celebrities and professionals.  Committed to bring high quality with only the best ingredients, Coffee Tauk is also committed to bring its community a clean environment.

Coffee Tauk has been with the Adopt a Highway Program since 2010 with two signs on the Montauk Highway running through the Hamptons.  They are truly a socially responsible business conscious of our impact on the environment.  We are proud to be working with them!

Check out their Facebook page and like them.  They frequently give out specials for their Facebook fans.

When MagnaCare committed to their roots, they committed to becoming the region’s best healthcare advocate.  With that commitment in mind, MagnaCare is giving back to their neighbors through the Adopt-A-Highway programs of New York State, New York Long Island and New Jersey.  By keeping the highways in the neighborhood clean, MagnaCare is inspiring clean and healthy living in its communities.

More focused, more agile, more in touch. We decided that while other companies scrambled to cover more lives in more states, we’d offer thoughtful health plan solutions and an unmatched provider network to our own neighbors.

We sincerely thank MagnaCare on behalf of its communities and neighborhoods for doing their part in being a socially responsible company!

We are proud to announce the relaunch of our corporate website, designed to give adopt-a-highway sponsors a more user friendly experience.  The new website focuses on the ease of obtaining information for our corporate sponsor, with an emphasis on promoting socially responsible & environmentally friendly marketing channels.

The new website contains new sections and contents:

• Markets

The new “Market” section provides comprehensive information on the markets that we serve with sign graphic and Territory Manager contact information.

• FAQ’s

Frequently asked questions section has the answers for both interested sponsors, as well as Governmental Agencies and Toll Authorities.

• Testimonials

Our sponsors tell their stories on how our programs have helped their businesses.

• Promos

In this section, interested sponsors can see any promotions that may apply to their territory.

• Blog

The latest news from our company and our programs.

• Social Media

Stay in touch with our Facebook, Twitter & LinkedIn pages.

The new website is designed to let our new and current sponsors quickly find the information they are looking for directly from the home page.  Please check our  relaunched website at http://www.adoptahighway.net.