Adopt-A-Highway is in the News
The following is an excerpt of an article in Priceonics written by Alex Mayyasi published March 25, 2016. An earlier version of this story was published on March 19, 2014. To read full article click here.
The Economics of “Adopting A Highway”
On stretches of most highways, you see the signs every few miles. “Adopt A Highway: Dunkin’ Donuts.” Or “Adopt A Highway: Boy Scout Troop 102.” Or even “Adopt A Highway: Sigma Nu Fraternity.” The foster parents of America’s roadways are many and varied.
The Adopt A Highway concept began with an effort in the 1980s to rally volunteers in Texas to keep highways clear of trash. It has since become a national practice, and, inevitably, a niche industry of businesses (like Adopt-A-Highway Litter Removal Service of America Inc) that help corporate America to adopt highways.
These adoption agencies exist thanks to a certain compromise made by the managers of our nation’s highways: Companies would love to buy giant billboards, and states would love to have that money. But federal guidelines ban gratuitous signs alongside highways. As a result, the next best option is for companies to pay to clean up highways—and get a bit of advertising out of the “Adopt A Highway” signs that are posted in thanks.
It’s a corporate takeover of what was once a purely charitable act of volunteering. And it seems to be working pretty well…
The enduring appeal of adopting a highway, according to current CEO Melinda Centner, is that it is a relative bargain by advertising standards. Adopting (or sponsoring) a highway through AAHLRSA costs $200-$600 per month. In contrast, billboards that are visible from highways often cost $7,000-$14,000 per month. Centner and her peers describe adopting a highway as the cheapest way to get a company name in front of customers’ eyeballs…
Today all but a few states run Sponsor A Highway programs for companies to pay others to clean up roadways on their behalf. A few states like California group both volunteers and corporate sponsors under the Adopt-A-Highway name, and a state like Illinois, which doesn’t allow organizations to subcontract out the work, is part of the minority.
Get a quote today from Adopt-A-Highway Litter Removal of America
Once spring is in the air, we usually see potholes on the roads. Potholes develop when water seeps below the road surface, freezes and expands. This pushes the pavement upward while the traffic above further stresses the roadway. When the pavement thaws, it gradually falls into the hole and eventually traffic chips away and expands the pothole.
Potholes can grow to several feet in width, though they usually only develop to depths of a few inches. If they become large enough, damage to tires, wheels, and vehicle suspensions is liable to occur.
According to a AAA report, pothole season is costly. Pothole damage costs US drivers an estimated $3 billion annually in vehicle repairs. Most state and local Department of Transportation (DOT) have a pothole hotline or reporting system. Check the local or state DOT website to see how to report potholes.
When you see pothole repair crews, slow down and be extremely cautious near mobile work zones for your own safety and that of these very important road crews.
Just another friendly road safety tip from Adopt-A-Highway Litter Removal!
Secure your load – Road debris accidents and highway litter are all too common.
Items that fall off vehicles endanger other motorists not only because the debris may strike other vehicles, but also because motorists may have to swerve to avoid the debris. These situations also cause traffic jams.
Unsecured loads are responsible for 25,000 accidents annually, resulting in up to 100 deaths per year. In addition, it is estimated that unsecured loads cause up to 60% of roadside litter.
When hauling junk or your valuables, do it right with these tips:
Tie it down: use solid straps, rope, bungee cords or netting. Tie large items directly to your vehicle.
Bag it: All trash or recyclables should be in sturdy bags and covered by a strong tarp or cargo netting. If you throw trash into your truck bed, secure a 5-gallon bucket with a lid in a corner of the bed, as a trash can.
Layer it: Put lighter items on the bottom, place heavier items on top. Be sure not to overload – keep materials level with truck bed or trailer.
Cover it up: For loose or lightweight items, cover them up with a tarp or heavy plastic. Make sure the tarp is secured to the vehicle.
Check as you go: Consistently check your rear-view mirror to make sure you are not losing items as you go. If something becomes lose, pull over and secure again. If a large item falls off, notify police immediately.
Keep in mind that if you don’t properly secure your load you may be fined.
Save money, the environment and most importantly lives by properly securing your load!
March Sponsor Spotlight is Snoqualmie Casino!
The Snoqualmie Casino, owned and operated by the Snoqualmie Tribe, has been in operation for over seven years. Snoqualmie Casino offers a gaming and entertainment experience, just 30 minutes from Seattle. In fact, it is the closest gaming casino to Seattle. With fun, excellent food and live entertainment, everyone is a winner at this Northwest hotspot. Guests can play games for a chance to win big, or just kick back in the casino’s upscale cigar lounge.
The Snoqualmie Indian Tribe consists of Native Americans from the Puget Sound region of Washington State. The Snoqualmie Indian Tribe is made up of approximately 500 members.
Snoqualmie Casino has been a dedicated Adopt-A-Highway sponsor since 2008. With more than 40 segments sponsored, Snoqualmie is doing their part to keep their Puget Sound home pristine. We are proud to work with this committed organization!
If you are in the area, support our sponsor and try your luck at Snoqualmie Casino!
The upkeep of roadways is extremely important and expensive. Roads and highways get us from A to B, whether that means going to work, visiting grandma or taking a family vacation. Gasoline and other taxes pay to construct, maintain and modify everything from local streets to the freeways and highways we use every single day.
As cars become more fuel efficient, less gas tax is being collected for much needed road maintenance. Add to that the rise in popularity of electric and other non-gas cars, which pay zero gas tax. In addition our infrastructure is getting older and need more funds just to keep it safe. Due to these trends, states are looking at alternative methods to pay for road upkeep.
One option being tested is to charge motorists for the miles they drive versus the gas they purchase. This idea is entering testing stages in multiple states, but has major obstacles to be addressed before it can realistically move forward.
Another alternative (and our favorite) is sponsorship sales such as Adopt-A-Highway, Adopt-A-Street and Landscape Beautification programs. Adopt-A-Highway and sponsorship programs save significant funds for DOTs so they can keep us safely moving along the highway.
So on your next trip to grandma house, remember the roads cost money to upkeep. You can help by adopting a highway near you!
ROUGE CATERING, one of the premier caterers in Maryland, has been a Sponsor for over 3 years and has 50+ signs in Maryland and the City of Baltimore.
Offering quality food and excellent service, Rouge is proud to not only Sponsor-A-Highway, but to also to support local farmers and co-ops. Rouge has built a solid reputation based on its delicious food but also for its sustainability and “green” efforts. We are thankful one of those “green“efforts is working with AAHLRSA!
Now, THIS is smart advertising! The Rouge Fine catering name is seen by hundreds of thousands of cars per days AND we are contributing to our community by participating to the cleaning of our local highways! Definitely a win-win situation.Green customers think we are COOL! Additionally, having developed the familiarity of our brand with the commuter, has facilitated the recognition of our name when potential customers do a web search for a caterer. The highway signs have broadened our clientele and have helped us to become one of the largest caterers in Maryland
– Jonathan Soudry, Chef/Owner ROUGE Fine catering www.rougecatering.com
Love your logo? Put is on display!
A lot of work goes into developing a company logo. It is a key aspect of a company’s brand identity and should distinguish a brand from its competitors.
A logo takes thought and creativity, and many elements must be considered to create a good one. The design process should strive to make the logo immediately recognizable, inspiring trust, loyalty and an implied superiority. A good one is unique, graphic and simple in form, conveying the brand’s image message.
Red and blue are the dominate colors used and most companies use no more than two colors for their logo. Simplicity makes a logo recognizable, memorable and easy for consumers to understand. An Udemy survey found consumers’ favorite to be:
An effective logo should work across a variety of media and applications (i.e. Adopt-A-Highway signs).
We know you put thought, time and money into your company logo, so we suggest you put it on display for thousands to see with Sponsor-A-Highway!
We kinda dig ours too!
Three Days & Counting….Still feeling unsure about your Super Bowl IQ? Here is your guide for some fun facts about the big day!
The Super Bowl got its name because one of the conditions of the merger between the NFL and the AFL in 1966 was that the winner of each league’s championship game would meet in one game to determine the “world champion of football”. One of the owner’s used the Super Bowl during negotiations and the name stuck – Super Bowl madness was born!
The 1st Super Bowl was played on January 15, 1967, following the 1966 regular season with the Green Bay Packers winning.
Super Bowl 50 is being referred to as the “Golden Super Bowl” for three reasons:
1. The game is being played in Levi Stadium in San Francisco, California, the Golden State
2. Levi Stadium is the home to the San Francisco 49ers, a team named after the miners of the California Gold Rush.
3. It is the 50th Super Bowl to be played – 50th anniversary is traditionally the “golden anniversary”.
Levi Stadium covers 1.85 million square feet, seats approximately 68,500 and features 165 luxury suites and 8,500 club seats. For special events like the Super Bowl, they are expanding its capacity to reach 75,000 fans.
Super Bowl Sunday is the second-largest day of food consumption in the US, second only to Thanksgiving Day.
Americans drink 325 million gallons of beer during the Big Game
70 million pounds of avocados get mashed into guacamole (equaling one avocado per US household)
40 and 50 million pounds of chips are eaten
According to the American Chicken Council, Americans eat about 1.25 billion chicken wings during the day. That’s enough to put 572 wings on every seat in all 32 NFL stadiums, according to the organization
Enjoy your Super Bowl celebrations, but please remember to plan for a safe ride home!
FISCHER PLUMBING, with multiple sign sponsorships, provides a full variety of plumbing services to the Greater Seattle area. In business for over 30 years, Fischer has built a reputation of honest, quality service and a commitment to its local community. For drain cleaning and root clearing to complete repiping, there is no doubt Fischer Plumbing will be there for you. But,they are also there for local Little League teams, community events and charities. AALRSA is proud to be associated with Fischer Plumbing.
It shows a desire on the part of our organization to help the community and be a good citizen at the same time we build exposure for our business. Finally, it is scalable to the sponsoring organization-from the purchase of one sign to several;congruent with your resources and commitment. The personnel at AAHLRSA are pleasant easy to work with and helpful in tailoring the program to our particular profile. We wholeheartedly recommend the program to others who have a similar operating philosophy:” -DarylMiller, MBA/CPA, owner Fischer Plumbing Companies WA www.fischerplumbing.com
Auto insurance Myths – how much do you really know about car insurance? Don’t worry Adopt-A-Highway is here to help & set the record straight on a few auto insurance myths.
Fiction: Red cars cost more to insure.
FACT: Red, purple, blue, black – color is NOT a factor used to calculate car insurance rates. Things used to calculate insurance rates include the year, make, model, body type, engine size and age of your car, as well as driving record of those being insured.
Fiction: My car insurance rates should be similar to my neighbor’s, sister’s, aunt’s or uncle’s rates.
FACT: Car insurance rates are determined individually based on age, driving record and type of vehicle. Each person’s situation is different, so insurance rates will definitely vary.
Fiction: “No-fault insurance means it’s not my fault!”
FACT: No-fault insurance typically (state rules vary) requires your auto insurance company to pay medical expenses & lost wages for injuries due to a car accident, regardless of who is at fault. If you caused the accident, you are not off the hook. The insurance companies will decide who is to blame, and that driver would be liable for repairs and damages.
Fiction: Small cars are the cheapest to insure.
FACT: Small cars do not have the cheapest rates because they are often chosen by younger, inexperienced drivers who submit more claims. Also, injury claims are higher from small cars, which lack the weight and protection offered by larger vehicles. Small and mid-size SUVs and minivans are the cheapest to insure.
Fiction: Thieves prefer to steal new cars.
FACT: Older cars are more valued among thieves because the demand used parts in high. If you have an older car and you want to cover car theft, you should purchase comprehensive auto coverage.