Do you ever wonder what the Adopt-A-Highway signs on the side of the road mean?
How does it work?
Who can Adopt-A-Highway?
At Adopt-A-Highway Litter Removal Service of America (AAHLRSA) we are constantly asked these questions. So we wanted to share some of the answers!
There are two types of Adopt-A-Highway programs; Volunteer and Sponsorship
Volunteer programs allow volunteer groups, individuals or organizations to adopt a segment and go out and clean that part of the highway. All cleaning is done by volunteers. These segments are typically not on the Interstates or heavily traveled highways, due to safety concerns and DOT regulations. Cleaning is often infrequent (2 to 4 times per year) as it is strictly done on a volunteer basis. Signs are familiar to most drivers and include the name of the organizations, no logos are allowed and signs are printed in plain lettering. Volunteer programs re a great way to get involved and contribute to your local community.
Sponsorship programs are an expansion of the Volunteer programs and allows organizations and groups to pay a sponsorship fee for a segment of a highway. This fee, paid to a professional company like AAHLRSA, helps DOTs offset the significant cost of litter removal on roadways. These sponsored segments are cleaned by a professional, safety-trained cleaning crew on a regular basis (monthly, bi-monthly or weekly). Litter is sorted and recycled whenever possible. Signs for Sponsorship programs are larger than volunteer signs and include the sponsor’s full color logo. These programs are typically called “Sponsor-A-Highway” or “Sponsor-A-Road”, although some states refer to them as “Adopt-A-Highway” programs as well. Signage is available in major metropolitan areas and on Interstates and highways that are traveled by millions of commuters daily.
The great thing is that BOTH programs help keep our roads and highways clean and litter-free. Which program is BEST for you? Call or email your local Territory Manager or visit our Get A Quote page to learn more about the Sponsor-A-Highway program in your state.
Litter removal costs the U.S. more than $11.5 billion annually, with businesses paying for approximately 80%; local/state governments, schools, and other organizations picking up (pun intended!) the remaining 20%. According to Keep America Beautiful’s Litter Study, here are some interesting facts:
- More than 50 billion pieces of litter are on U.S. roadways each year.
- The majority of this trash is less than 4 inches, making it difficult to clean-up.
- That is the equivalent of 6,729 pieces of trash per mile of roadway.
- As you may guess, tobacco products (cigarette butts and packaging) make up about 40% of this litter. Plastic and paper are the next biggest categories.
- Roadway litter comes from both drivers and pedestrians. Drivers cause (52%), pedestrians (23%), and improperly covered truck loads (16%).
The cost of cleaning up litter is high, but so are the environmental consequences. Wind and weather, traffic, and animals move litter around, potentially into gutters, lawns and landscaped areas, alleyways, and parking structures. Litter near storm drains and beach debris are also likely to wash into local waterways, with potential for serious environmental contamination.
Let’s stop this trashy habit – Sponsor-A-Highway today!
Snoqualmie Casino and Adopt-A-Highway In the News!
Adopt-A-Highway was pleased to be highlighted in an excellent article titled “Product Marketing In A Web-Based World” by 425 Business, a business lifestyle publication in Washington. The article discusses “old-school” marketing methods and their effectiveness in today’s digital marketplace. See an excerpt below:
The primary benefits of outdoor marketing have not changed over the years. Billboards still offer good bang for the buck: British research firm BrandScience found that every dollar spent globally on outdoor ads resulted in $2.80 in sales. Moreover, billboards can be used to target a specific geographic audience, perhaps commuters who live and work along a highway that leads to the business.
Like billboards, stationary outdoor ads such as benches, posters, and static window clings improve marketing potential around the clock and feature the power of repetition for those consumers who pass by a specific location or ride a specific bus every day. Many of these outdoor ads often are even less expensive than billboards, depending on size and location.
“Since there is limited outdoor advertising space in the state of Washington, we made the decision to utilize the freeway signage, Adopt-a-Highway,” said Snoqualmie Casino CEO Jon Jenkins. “We have a limited number of billboards, but we have a large number of Adopt-a-Highway (signs) available to us.”
With 64 sponsored segments of highway throughout the state, Snoqualmie Casino has more signage than any other company in Washington, according to the state Department of Transportation. Utilizing the Adopt-a-Highway program allows a business to not only gain visibility, but also gives that organization the opportunity to give back to its community in a productive, environmentally friendly way.
Article originally appeared in 425 Business August 22, 2016 written by Joanna Kresge
Yes, it is Back to School time already!
In late August/early September 55 million children across the United States will be heading back to school. Of that total, AAA estimates that 13% of students walk or bike to school. Walking or biking to school is great exercise for kids. However, during this transition, road travel increases and traffic patterns shift, making it a dangerous time of year for both drivers and pedestrians, especially young children. The more prepared they are the better. So here are some simple safety tips that parents can use to help get your kids safely to and from school:
- Practice the route with your children
- Teach them to always use the same route, no shortcuts
- Cross streets only at crosswalks, preferably with crossing guards
- Always use left-right-left rule when crossing the street
- NO Pokemon GO – Put away the cell phone – distracted walking/biking is as dangerous as distracted driving
- Walk in a group
- Don’t wear headphones
- Bikers should obey traffic laws just like vehicles
- If riding a bike or scooter, always wear a helmet
- Younger children should be taught to walk bikes across the street
And, always Adopt-A-Highway’s favorite tip –
Boost marketing with multiple Adopt-A-Highway signs!
We have many sponsors that opt to sponsor multiple segments of highways – some in a single market, some across the nation. Some have 100+ signs, while others have three signs. Any business can afford to make the program their own – it is scale-able to your budget constraints while making a big impact on customers and the community.
We asked why sponsors choose Adopt-A-Highway (Sponsor-A-Highway) to boost their marketing and here is what a few said:
“My investment in five Sponsor-A-Highway signs in the St. Louis area is truly a win/win situation. Not only are we doing our part in helping keep our community cleaner, we are receiving a huge response from potential customers. The return we have experienced over the past year far exceeds our radio and billboard advertising. We bid on approximately 500 to 600 jobs every year, and at least one third were generated from our Sponsor-A-Highway signs. People really take notice of these signs.”
Walt Thorngren, Just Wooden Fences, Missouri
“To anyone looking to make a low-cost, high impact in their local community, I would recommend this program”
Brian Eastwood, Jobing.com, Arizona
“The best way to create presence, is to CREATE it. And, having more signs is a constant reminder or your existence”
Sam Ghanim, My Way Carpet, NJ
We couldn’t agree more. To increase your marketing exposure go to our GET A QUOTE page and ask about our multiple sign discount!
With multiple locations in Orange County, The Crab Cooker is an institution in Southern California. Eating at The Crab Cooker is like going back in time to the days when every beach town had a place where all the locals and tourists could get great food at a moderate price. The outside of the restaurant is painted in bright red. Inside the restaurant, the decoration is a collection of unique items ranging from paintings by famous artists, theater chandeliers, pots and pans, a wrought-iron gate, nautical equipment – and a giant shark. The restaurant is known for its friendly service and casual atmosphere – you eat off of paper plates.
The Crab Cooker’s “World’s Best” Manhattan-style clam chowder is fittingly named, and when combined with a loaf of fisherman’s bread just simply cannot be beat. Other specialties include skewers of scallops, crab and lobster, oysters, crab or shrimp cocktail, salmon fillet and other fresh fish.
The company slogan – “Eat Lots A Fish!” – says it all. We at Adopt-A-Highway may be a little biased, but we suggest if you are anywhere in SoCal, a stop at The Crab Cooker is well worth it!
Summer is off to a HOT start. The body sweats to cool itself down. During hot weather, especially with high humidity, sweating just isn’t enough and temperatures can rise quickly to dangerous levels. Our Adopt-A-Highway workers spend many hours in the sun picking up litter and making sure the highways are clean. So we thought we would share some of our Beat the Heat tips:
- Drink plenty of water, before and after you are in the sun
- Drink water every 15 minutes even if you are not thirsty
- Stay away from alcohol, caffeinated and sugary drinks which contribute to dehydration
- Wear loose fitting, lightweight and light-colored clothing
- Wear a hat
- Apply sunscreen
- Rest frequently in the shade to cool down
- Know the symptoms of Heat Exhaustion and Heatstroke (see graphic)
If you suspect somebody is suffering from heat-related illness, get them into a cool spot and contact medical personnel.
As the weather heats up and the traditional school year ends, it is time to get out there and HIT THE ROAD! AAA reports that 66% of Americans will take a summer trip in 2016. In fact, the majority of those planning to travel this summer will take 3.5 trips between Memorial Day and Labor Day. Road trips, national parks and theme parks are the most popular types of vacations for families planning to travel this summer.
That’s right Americans are taking road trips! Nearly 56% of travelers are planning a driving vacation this summer, according to AAA. According to Enterprise Rent-A-Car (one of our valued sponsors) more than half of Americans are willing to drive up to 300 miles for a weekend road trip.
Gas prices are expected to remain low, which is contributing to the boost in driving trips. Travelers also say they prefer to drive because of the flexibility it provides once at their destination.
Summer is the time to HIT THE ROAD! We mean that literally – it is the BEST time to add Adopt-A-Highway to your marketing plan. More travelers and families exploring this great nation, means more great exposure for your business.
So summer is finally here and if you are like most of us, you will be spending some time in your car with kids this summer. Here are some tips from real MOMs on what to have handy in your car to make the adventure more enjoyable.
- Doggy bags: “Yes, doggy bags. Throw a roll of these bags into your beach bag for wet bathing suits, dirty diapers, sunblock explosions, taking home seashells, and every other mess or blowout you can and can’t plan for. The bags are small but super handy.”
- Pre-packaged snacks: It’s summer, so while we are always proponents of healthy eating, a bag of goldfish every now and then won’t hurt them. Particularly in summer when kids are getting a healthy dose of exercise.
- Blankets/Towels/Pillows: Some comfort from home can make a long ride or long day so much better.
- Trash bag/container: Keeping a trash bag or container in the car cuts down on cleaning after a trip and helps reduce LITTER everywhere!
- Mesh laundry bag: Great for carrying items such as sand toys to and from the beach, and you won’t take half the sand home with you because it is mesh.
Count the Adopt-A-Highway signs along the road. Remember to support those that are supporting clean and safe roads along your way! Go and enjoy the adventure!