Snoqualmie Casino and Adopt-A-Highway In the News!
Adopt-A-Highway was pleased to be highlighted in an excellent article titled “Product Marketing In A Web-Based World” by 425 Business, a business lifestyle publication in Washington. The article discusses “old-school” marketing methods and their effectiveness in today’s digital marketplace. See an excerpt below:
The primary benefits of outdoor marketing have not changed over the years. Billboards still offer good bang for the buck: British research firm BrandScience found that every dollar spent globally on outdoor ads resulted in $2.80 in sales. Moreover, billboards can be used to target a specific geographic audience, perhaps commuters who live and work along a highway that leads to the business.
Like billboards, stationary outdoor ads such as benches, posters, and static window clings improve marketing potential around the clock and feature the power of repetition for those consumers who pass by a specific location or ride a specific bus every day. Many of these outdoor ads often are even less expensive than billboards, depending on size and location.
“Since there is limited outdoor advertising space in the state of Washington, we made the decision to utilize the freeway signage, Adopt-a-Highway,” said Snoqualmie Casino CEO Jon Jenkins. “We have a limited number of billboards, but we have a large number of Adopt-a-Highway (signs) available to us.”
With 64 sponsored segments of highway throughout the state, Snoqualmie Casino has more signage than any other company in Washington, according to the state Department of Transportation. Utilizing the Adopt-a-Highway program allows a business to not only gain visibility, but also gives that organization the opportunity to give back to its community in a productive, environmentally friendly way.
Article originally appeared in 425 Business August 22, 2016 written by Joanna Kresge
Bus Safety tips for the Back to School crowd!
At Adopt-A-Highway, we are all about safety. Last week we blogged about walking and biking to school safely, now here are some simple tips for students taking the bus:
- Get children to bus stop early
- Don’t play or dart out into the street near bus stop
- When bus approaches or walking by bus, always stay 6 feet away from curb
- Wait for bus to stop completely before trying to get on or off
- Always use a cross walk and cross in front of the bus – but be at least 10 feet in front before you cross
- Before crossing be sure you can see the driver and the driver can see YOU!
Be safe & learn something new every single day!
And Adopt-A-Highway Litter Removal’s favorite tip of all time – do NOT litter!
Yes, it is Back to School time already!
In late August/early September 55 million children across the United States will be heading back to school. Of that total, AAA estimates that 13% of students walk or bike to school. Walking or biking to school is great exercise for kids. However, during this transition, road travel increases and traffic patterns shift, making it a dangerous time of year for both drivers and pedestrians, especially young children. The more prepared they are the better. So here are some simple safety tips that parents can use to help get your kids safely to and from school:
- Practice the route with your children
- Teach them to always use the same route, no shortcuts
- Cross streets only at crosswalks, preferably with crossing guards
- Always use left-right-left rule when crossing the street
- NO Pokemon GO – Put away the cell phone – distracted walking/biking is as dangerous as distracted driving
- Walk in a group
- Don’t wear headphones
- Bikers should obey traffic laws just like vehicles
- If riding a bike or scooter, always wear a helmet
- Younger children should be taught to walk bikes across the street
And, always Adopt-A-Highway’s favorite tip –
Summer is off to a HOT start. The body sweats to cool itself down. During hot weather, especially with high humidity, sweating just isn’t enough and temperatures can rise quickly to dangerous levels. Our Adopt-A-Highway workers spend many hours in the sun picking up litter and making sure the highways are clean. So we thought we would share some of our Beat the Heat tips:
- Drink plenty of water, before and after you are in the sun
- Drink water every 15 minutes even if you are not thirsty
- Stay away from alcohol, caffeinated and sugary drinks which contribute to dehydration
- Wear loose fitting, lightweight and light-colored clothing
- Wear a hat
- Apply sunscreen
- Rest frequently in the shade to cool down
- Know the symptoms of Heat Exhaustion and Heatstroke (see graphic)
If you suspect somebody is suffering from heat-related illness, get them into a cool spot and contact medical personnel.
As the weather heats up and the traditional school year ends, it is time to get out there and HIT THE ROAD! AAA reports that 66% of Americans will take a summer trip in 2016. In fact, the majority of those planning to travel this summer will take 3.5 trips between Memorial Day and Labor Day. Road trips, national parks and theme parks are the most popular types of vacations for families planning to travel this summer.
That’s right Americans are taking road trips! Nearly 56% of travelers are planning a driving vacation this summer, according to AAA. According to Enterprise Rent-A-Car (one of our valued sponsors) more than half of Americans are willing to drive up to 300 miles for a weekend road trip.
Gas prices are expected to remain low, which is contributing to the boost in driving trips. Travelers also say they prefer to drive because of the flexibility it provides once at their destination.
Summer is the time to HIT THE ROAD! We mean that literally – it is the BEST time to add Adopt-A-Highway to your marketing plan. More travelers and families exploring this great nation, means more great exposure for your business.
Adopt-A-Highway Litter Removal Service of America, Inc. is proud to partner with Skilled Wound Care, a caring sponsor that is willing to explore new options to offer the best care possible.
We decided to Adopt A Highway because our group spends significant hours on our beautiful freeways, and we find it is our duty to keep these beautiful roads clean, free and safe of debris for all!” Dr. Bardia Anvar, Founder, CEO
Skilled Wound Care is a mobile national physicians group that consults long-term care facilities on the treatment of wounds. Skilled Wound Care’s mission is to transform the chronic wound care model in the nursing facility, to better patient’s lives, empower nurses, and raise public awareness. Chronic wounds, which result from pressure, diabetes, or vascular disease have become an epidemic in the United States. One of SWC’s primary goals is to give long-term care nurses the right education and support to stay up to date on the latest wound treatments. Dr. Bardia Anvar, a board-certified general surgeon, founded SWC in 2007. He saw an opportunity to build a practice around visiting facilities and teaching physicians, physician extenders and nurses specifically about wound care. Today, Skilled Wound Care has 40 physicians and physician’s assistants in California, Texas and Louisiana. Skilled Wound Care physicians partner with long-term facilities and work with the medical staff on what dressings to use, how to monitor the sores and other practices. SWC’s nurses and nursing home partners are positively transforming traditional nursing home wound care.
We are so pleased to call Skilled Wound Care an Adopt-A-Highway sponsor!
At Adopt-A-Highway Litter Removal LITTER is a dirty word!
Littering has economic, legal and environmental impacts in the form of spending millions of dollars in cleaning up litter, huge fines if caught littering from a vehicle and damage to our surroundings that can effect plants and animals and can cause loss to local tourism industry. Why we at Adopt-A-Highway Litter Removal thinks LITTER is a Dirty word:
Litter can cause severe car accidents. All that it takes is for some trash in the road and it’s a car accident waiting to happen. You can indirectly cause a car accident by littering on the road.
It’s illegal. Though the fines vary by state, city and county, you will be charged if you are caught littering.
Lowers home values. Places with high littering also have lower home and property values and are more likely to be the site of fires.
It’s expensive…very expensive. Ever year millions upon millions of taxpayers’ dollars are spent cleaning up litter.
Environmental problems. Litter on the ground degrades natural areas, kills plants and animals. Cigarette butts, which make up half of all littered objects, take ten years to decompose because of cellulose acetate.
Litter can spoil water quality. The hazardous waste seeps into soil and can cause ground water pollution.
We can’t stop everybody from littering (although it is worth a try), we will commit to keeping the roads clean with your sponsorship! Contact us today for a quote.
We welcome Spring with open arms!
Spring brings relief from the winter weather, but also brings potholes, puddles, slippery roads. As the seasons change, so do road conditions. Stay safe on the road this spring with the following driving tips:
- Spring showers bring blooming flowers and wet roads. Slow down and increase your following distance when it rains. Keep in mind that even mist or light rain can mix with oil on the roads to create slick challenging road conditions.
- Check your windshield wipers, both front and back. Don’t drive faster than your wipers can clear water from the windshield.
- Puddles can impair brakes, obscure vision, or cause you to hydroplane. If you find your vehicle hydroplaning, gently ease your foot off the accelerator-do not brake.
- Warm weather brings motorcyclists, bicyclists, and pedestrians outside. Pedestrians may be texting, talking on phones, and listening to music, they can be as distracted as drivers. Be cautious at all times.
- If possible, go around potholes. Potholes-an effect of winter weather-can hurt your tires or throw your car’s front end out of alignment. If you cannot avoid a pothole, slow down, as the damage can be costly.
- Keep your tires properly inflated. Doing so can reduce damage from potholes, uneven pavement, and other road hazards.
- Spring weather can be temperamental, so be prepared for changes.
Now, go and ENJOY the great outdoors!
April 22nd is Earth Day 2014!
More than one billion people worldwide will take some action to protect this planet and the environment. The act can be as simple as planting a single tree or picking up one piece of litter. Each act and each person, young or old, can make a difference. That is what this grassroots environmental movement is all about. Earth Day was created by Gaylord Nelson, a Senator from Wisconsin, in 1970, to increase awareness of environmental problems. From its humble beginnings and simple concept, Earth Day is credited with the creation of the EPA and The Clean Air and Endangered Species Acts. Over the past 45 years, Earth Day has grown to the largest annual environmental event worldwide. Here are some simple ways to celebrate Earth Day:
- Walk or bike the kids to or home from school
- Plant something, preferable something edible
- Begin a recycling program at home or at work
- Turn off the lights
- Donate, reuse, up-cycle items that you are not using
- Feed the birds
Visit Earth Day Network for more ideas www.earthday.org
Or better yet, CALL or email Adopt-A-Highway Litter Removal Service of America, Inc. for a special Earth Day discount today!
The need for a clean environment continues and we hope you will be a part of it, we certainly will continue to clean the highways and recycle wherever we can!
April is Distracted Driving Month
Thousands have died in car crashes involving cell phone use. The National Safety Council observes April as Distracted Driving Awareness Month to draw attention to this epidemic.
A seven-year study conducted by the AAA Foundation revealed distracted driving among teens can be both dangerous and deadly. And when it comes to adults behind the wheel, accidents caused by distracted driving is a growing trend because teens aren’t the only ones to blame for using their cell phones while driving.
6 out of 10 accidents involve some kind of distraction” reports AAA Foundation.
Keep in mind that distracted driving is not limited to talking and texting on cell phones, though that is the largest culprit. Anything that distracts a driver from the road – eating, grooming, talking to passengers, navigation systems, changing the radio station – can be considered dangerous and distracting. Driving is a skill; it takes a person’s visual, manual and cognitive attention. Anything that takes a driver’s eyes, hands or mind away from the task of driving can slow reaction time, cause drivers to fail to identify hazards in the roadway or cause a driver to miss a stop sign or signal.
We all agree that distracted driving is dangerous, it is a no brainer. However, there is a very real disconnect between this knowledge and driver’s actual behavior. AAA Foundation for Traffic Safety’s 2014 Traffic Safety Culture Index found more than 25% of drivers admitted to typing or sending a text or email, even though almost 80% agreed that doing so is a very serious threat to safety, and 84% affirmed it is completely unacceptable under any circumstances.
Some tips to break this hazardous habit and potentially save lives:
- Use an app that let’s people know you are behind the wheel
- Turn off electronic devices and put them out of reach before starting the car
- Speak up when you are a passenger and your driver starts to text – offer to make the call or send a text for them
- Pull off the road and park the car if you MUST make a call or text
- Talk to your kids about distracted driving, show them video and create consequences if they text and drive
- Take NSC’s new demo Distracted Driving Online Course to learn more.
Please keep your attention on the road & help put an end to distracted driving today!