April 22nd is Earth Day 2016!
Planting trees, Protecting Life
The Canopy Project developed by Earth Day Network plants trees that assist communities in sustaining themselves and supporting local economies. Trees are critical in the community, as they reverse the impact of erosion and can also provide food, energy and income. In addition, trees filter air and help to minimize climate change.
Since launching The Canopy Project in 2011, Earth Day Network has planted over 3 million trees in 32 countries. In the United States alone, these have helped to restore urban canopies in New York, San Francisco, LA, St. Louis, Atlanta, Baltimore, Cleveland, Flint and Chicago. These tree plantings are supported by sponsors and individual donations. Adopt-A-Highway Litter Removal Service of America is proud to be a sponsor and supporter of this program. We continue to make contributions in the names of each of our new sponsors to The Canopy Project.
SO….when you sign up to Sponsor-A-Highway in April, you are helping the earth in two ways – litter removal and trees planted to sustain our planet. We call that a WIN/WIN!
Happy Earth Day 2016 to all! Make a difference this year!
Adopt-A-Highway is in the News
The following is an excerpt of an article in Priceonics written by Alex Mayyasi published March 25, 2016. An earlier version of this story was published on March 19, 2014. To read full article click here.
The Economics of “Adopting A Highway”
On stretches of most highways, you see the signs every few miles. “Adopt A Highway: Dunkin’ Donuts.” Or “Adopt A Highway: Boy Scout Troop 102.” Or even “Adopt A Highway: Sigma Nu Fraternity.” The foster parents of America’s roadways are many and varied.
The Adopt A Highway concept began with an effort in the 1980s to rally volunteers in Texas to keep highways clear of trash. It has since become a national practice, and, inevitably, a niche industry of businesses (like Adopt-A-Highway Litter Removal Service of America Inc) that help corporate America to adopt highways.
These adoption agencies exist thanks to a certain compromise made by the managers of our nation’s highways: Companies would love to buy giant billboards, and states would love to have that money. But federal guidelines ban gratuitous signs alongside highways. As a result, the next best option is for companies to pay to clean up highways—and get a bit of advertising out of the “Adopt A Highway” signs that are posted in thanks.
It’s a corporate takeover of what was once a purely charitable act of volunteering. And it seems to be working pretty well…
The enduring appeal of adopting a highway, according to current CEO Melinda Centner, is that it is a relative bargain by advertising standards. Adopting (or sponsoring) a highway through AAHLRSA costs $200-$600 per month. In contrast, billboards that are visible from highways often cost $7,000-$14,000 per month. Centner and her peers describe adopting a highway as the cheapest way to get a company name in front of customers’ eyeballs…
Today all but a few states run Sponsor A Highway programs for companies to pay others to clean up roadways on their behalf. A few states like California group both volunteers and corporate sponsors under the Adopt-A-Highway name, and a state like Illinois, which doesn’t allow organizations to subcontract out the work, is part of the minority.
Get a quote today from Adopt-A-Highway Litter Removal of America
The upkeep of roadways is extremely important and expensive. Roads and highways get us from A to B, whether that means going to work, visiting grandma or taking a family vacation. Gasoline and other taxes pay to construct, maintain and modify everything from local streets to the freeways and highways we use every single day.
As cars become more fuel efficient, less gas tax is being collected for much needed road maintenance. Add to that the rise in popularity of electric and other non-gas cars, which pay zero gas tax. In addition our infrastructure is getting older and need more funds just to keep it safe. Due to these trends, states are looking at alternative methods to pay for road upkeep.
One option being tested is to charge motorists for the miles they drive versus the gas they purchase. This idea is entering testing stages in multiple states, but has major obstacles to be addressed before it can realistically move forward.
Another alternative (and our favorite) is sponsorship sales such as Adopt-A-Highway, Adopt-A-Street and Landscape Beautification programs. Adopt-A-Highway and sponsorship programs save significant funds for DOTs so they can keep us safely moving along the highway.
So on your next trip to grandma house, remember the roads cost money to upkeep. You can help by adopting a highway near you!
ROUGE CATERING, one of the premier caterers in Maryland, has been a Sponsor for over 3 years and has 50+ signs in Maryland and the City of Baltimore.
Offering quality food and excellent service, Rouge is proud to not only Sponsor-A-Highway, but to also to support local farmers and co-ops. Rouge has built a solid reputation based on its delicious food but also for its sustainability and “green” efforts. We are thankful one of those “green“efforts is working with AAHLRSA!
Now, THIS is smart advertising! The Rouge Fine catering name is seen by hundreds of thousands of cars per days AND we are contributing to our community by participating to the cleaning of our local highways! Definitely a win-win situation.Green customers think we are COOL! Additionally, having developed the familiarity of our brand with the commuter, has facilitated the recognition of our name when potential customers do a web search for a caterer. The highway signs have broadened our clientele and have helped us to become one of the largest caterers in Maryland
– Jonathan Soudry, Chef/Owner ROUGE Fine catering www.rougecatering.com
Love your logo? Put is on display!
A lot of work goes into developing a company logo. It is a key aspect of a company’s brand identity and should distinguish a brand from its competitors.
A logo takes thought and creativity, and many elements must be considered to create a good one. The design process should strive to make the logo immediately recognizable, inspiring trust, loyalty and an implied superiority. A good one is unique, graphic and simple in form, conveying the brand’s image message.
Red and blue are the dominate colors used and most companies use no more than two colors for their logo. Simplicity makes a logo recognizable, memorable and easy for consumers to understand. An Udemy survey found consumers’ favorite to be:
An effective logo should work across a variety of media and applications (i.e. Adopt-A-Highway signs).
We know you put thought, time and money into your company logo, so we suggest you put it on display for thousands to see with Sponsor-A-Highway!
We kinda dig ours too!
Three Days & Counting….Still feeling unsure about your Super Bowl IQ? Here is your guide for some fun facts about the big day!
The Super Bowl got its name because one of the conditions of the merger between the NFL and the AFL in 1966 was that the winner of each league’s championship game would meet in one game to determine the “world champion of football”. One of the owner’s used the Super Bowl during negotiations and the name stuck – Super Bowl madness was born!
The 1st Super Bowl was played on January 15, 1967, following the 1966 regular season with the Green Bay Packers winning.
Super Bowl 50 is being referred to as the “Golden Super Bowl” for three reasons:
1. The game is being played in Levi Stadium in San Francisco, California, the Golden State
2. Levi Stadium is the home to the San Francisco 49ers, a team named after the miners of the California Gold Rush.
3. It is the 50th Super Bowl to be played – 50th anniversary is traditionally the “golden anniversary”.
Levi Stadium covers 1.85 million square feet, seats approximately 68,500 and features 165 luxury suites and 8,500 club seats. For special events like the Super Bowl, they are expanding its capacity to reach 75,000 fans.
Super Bowl Sunday is the second-largest day of food consumption in the US, second only to Thanksgiving Day.
Americans drink 325 million gallons of beer during the Big Game
70 million pounds of avocados get mashed into guacamole (equaling one avocado per US household)
40 and 50 million pounds of chips are eaten
According to the American Chicken Council, Americans eat about 1.25 billion chicken wings during the day. That’s enough to put 572 wings on every seat in all 32 NFL stadiums, according to the organization
Enjoy your Super Bowl celebrations, but please remember to plan for a safe ride home!
Auto insurance Myths – how much do you really know about car insurance? Don’t worry Adopt-A-Highway is here to help & set the record straight on a few auto insurance myths.
Fiction: Red cars cost more to insure.
FACT: Red, purple, blue, black – color is NOT a factor used to calculate car insurance rates. Things used to calculate insurance rates include the year, make, model, body type, engine size and age of your car, as well as driving record of those being insured.
Fiction: My car insurance rates should be similar to my neighbor’s, sister’s, aunt’s or uncle’s rates.
FACT: Car insurance rates are determined individually based on age, driving record and type of vehicle. Each person’s situation is different, so insurance rates will definitely vary.
Fiction: “No-fault insurance means it’s not my fault!”
FACT: No-fault insurance typically (state rules vary) requires your auto insurance company to pay medical expenses & lost wages for injuries due to a car accident, regardless of who is at fault. If you caused the accident, you are not off the hook. The insurance companies will decide who is to blame, and that driver would be liable for repairs and damages.
Fiction: Small cars are the cheapest to insure.
FACT: Small cars do not have the cheapest rates because they are often chosen by younger, inexperienced drivers who submit more claims. Also, injury claims are higher from small cars, which lack the weight and protection offered by larger vehicles. Small and mid-size SUVs and minivans are the cheapest to insure.
Fiction: Thieves prefer to steal new cars.
FACT: Older cars are more valued among thieves because the demand used parts in high. If you have an older car and you want to cover car theft, you should purchase comprehensive auto coverage.
During this joyful season, more than ever, we appreciate those that have made our progress possible at Adopt-A-Highway Litter Removal Service of America. With this in mind, we say Happy Holidays and may every JOY be yours this holiday season!
Looking for affordable marketing in the New Year?
If so, ring in 2016 by adding Adopt-A-Highway to your marketing plan. Average daily traffic counts on busy interstates have soared, making them one of the best places to advertise. Our Adopt-A-Highway program is a fraction of the cost of billboards and other marketing mediums. In fact, we reach more of your target market, since many areas prohibit signs and billboards along the highways. However, Adopt-A-Highway Sponsor signs are right there, on the highways and interstates, promoting your business and community pride all day, every day.
Additional benefits to the Adopt-A-Highway program include:
- Sponsorship is an affordable marketing option for any size business
- Sponsorship reaches consumers where they work, live, play and shop
- Adopt-A-Highway signs are highly visible to drivers and cannot be “turned-off” in traffic
- Your budget dictates how many segments you sponsor – the program is expandable and nationwide, one sign or 30 signs, it is up to you!
- Cause marketing grabs the attention of consumers – as many as 91% of consumers make choices based on “cause” marketing
- Clean highways equal safer highways!
Make the most of 2016, Adopt-A-Highway today!
Get Your Car Serviced NOW
We all want to put it off as long as possible, but have needed service completed prior to the 1st snow. Make sure to ask the mechanic to check fluids (coolant, oil, windshield wiper fluid) and battery, and use proper products for the weather in your area.
Check the Tires
Winter driving can be treacherous on wet, ice and snow covered roads. To be safe, make sure your tires have peak traction by checking tread (2/32 of an inch on ALL tires). Also, check tire pressure, which can decrease significantly in cold weather. Properly inflated tires provide optimal performance. Don’t forget to check your spare tire as well, nothing worse than a flat spare!
Be sure to check that your headlights, brake lights, turn signals, emergency flashers are all working properly. See and be seen – Turn on lights for greater visibility!
Wash & Wax
Winter is harsh on our car’s exteriors, a thorough washing and waxing will protect your car’s paint from corrosion caused by moisture and salt on the roads.
Check to make sure both front and back blades are working well. Switch to winter wiper blades to increase visibility if you get lots of ice and snow. Completely fill the wiper fluid reservoir before the 1st snow. Use winter wiper fluid with de-icer for best results.
During the winter months moisture can build up in your gas tank, causing corrosion. Keep your gas tank at least half full to absorb the moisture. This is also a good practice since winter driving may have unexpected delays and getting to a gas station may not be easy.
Always plug in when not in use to minimize drain on the battery. Also, be aware that cold weather requires the battery to work harder, so driving distance may decrease significantly.
Most important of all SLOW DOWN! The key to getting anywhere is to get there safely!
As always, Adopt-A-Highway requests you don’t litter – we don’t need any more hazard on the roadways this winter. Be Safe!