As the weather heats up and the traditional school year ends, it is time to get out there and HIT THE ROAD! AAA reports that 66% of Americans will take a summer trip in 2016. In fact, the majority of those planning to travel this summer will take 3.5 trips between Memorial Day and Labor Day. Road trips, national parks and theme parks are the most popular types of vacations for families planning to travel this summer.
That’s right Americans are taking road trips! Nearly 56% of travelers are planning a driving vacation this summer, according to AAA. According to Enterprise Rent-A-Car (one of our valued sponsors) more than half of Americans are willing to drive up to 300 miles for a weekend road trip.
Gas prices are expected to remain low, which is contributing to the boost in driving trips. Travelers also say they prefer to drive because of the flexibility it provides once at their destination.
Summer is the time to HIT THE ROAD! We mean that literally – it is the BEST time to add Adopt-A-Highway to your marketing plan. More travelers and families exploring this great nation, means more great exposure for your business.