Snoqualmie Casino & Adopt-A-Highway: In the News

Snoqualmie Casino and Adopt-A-Highway In the News!

Adopt-A-Highway was pleased to be highlighted in an excellent article titled “Product Marketing In A Web-Based World” by 425 Business, a business lifestyle publication in Washington. The article discusses “old-school” marketing methods and their effectiveness in today’s digital marketplace. See an excerpt below:

The primary benefits of outdoor marketing have not changed over the years. Billboards still offer good bang for the buck: British research firm BrandScience found that every dollar spent globally on outdoor ads resulted in $2.80 in sales. Moreover, billboards can be used to target a specific geographic audience, perhaps commuters who live and work along a highway that leads to the business.

Like billboards, stationary outdoor ads such as benches, posters, and static window clings improve marketing potential around the clock and feature the power of repetition for those consumers who pass by a specific location or ride a specific bus every day. Many of these outdoor ads often are even less expensive than billboards, depending on size and location.

Snoqualmie Casino is one of Adopt-a-Highway’s most notable sponsors in WA, with more than 60 sponsored segments.

Snoqualmie Casino is one of Adopt-a-Highway’s most notable sponsors in WA, with more than 60 sponsored segments.

“Since there is limited outdoor advertising space in the state of Washington, we made the decision to utilize the freeway signage, Adopt-a-Highway,” said Snoqualmie Casino CEO Jon Jenkins. “We have a limited number of billboards, but we have a large number of Adopt-a-Highway (signs) available to us.”

With 64 sponsored segments of highway throughout the state, Snoqualmie Casino has more signage than any other company in Washington, according to the state Department of Transportation. Utilizing the Adopt-a-Highway program allows a business to not only gain visibility, but also gives that organization the opportunity to give back to its community in a productive, environmentally friendly way.

Article originally appeared in 425 Business August 22, 2016 written by  

To learn more about Adopt-A-Highway Litter Removal in your market, visit our market territory page or Get A Quote page.

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