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October is Breast Cancer Awareness Month

Each and every one of us has been somehow, either directly or indirectly, impacted by breast cancer.

    • In the U.S., 1 in 8 women will be diagnosed with breast cancer in her lifetime.
    • Since, 1990, early detection and treatment have resulted in a significant decline in breast cancer mortality in America.
    • Today, there are more than 3 million breast cancer survivors in the U.S.

It is with these statistics in mind and to honor those near and dear to us that have courageously fought this battle that we at Adopt-A-Highway Litter Removal Service of America, Inc. have decided to make a monetary donation to the Susan G. Komen Foundation for every sponsorship sign sold starting in October.

Susan G. Komen’s mission is to save lives and end breast cancer forever by empowering others, ensuring quality care for all and energizing science to find the cures.”

Susan G. Komen’s mission is achieved through the funding of research, education, screening and treatment programs throughout the world.

Collective efforts can make a huge impact; whether it be cleaner highways or fighting breast cancer, you can make a difference. Consider sponsoring a highway today to help fund a cure for breast cancer.

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REV Up Marketing with Sponsor-A-Highway

REV UP your Marketing with Sponsor-A-Highway

Expand your company’s visibility with Sponsor-A-Highway signage. Sponsorship provides a cost effective means of driving your REVenues UP by reaching your customers where they work and play. In fact, sponsorship marketing has become one of the fastest growing marketing strategies in the United States. Based on CPM (cost per thousand views) Sponsor-A-Highway is an excellent value. In addition, your signage is placed where nobody else can go – right on the busiest highways in America.

Call your Territory Manager today for your REV UP sign discount.

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The Cost of Litter Clean-Up is Substantial

LitterLitter clean-up costs the U.S. more than $11.5 billion annually, with businesses paying for approximately 80%; local/state governments, schools, and other organizations picking up (pun intended!) the remaining 20%. According to Keep America Beautiful’s latest Litter Study, here are some interesting facts:

  1. More than 50 billion pieces of litter are on U.S. roadways each year.
  2. The majority of this trash is less than 4 inches, making it difficult to clean-up.
  3. That is the equivalent of 6,729 pieces of trash per mile of roadway.
  4. As you may guess, tobacco products (cigarette butts and packaging) make up about 40% of this litter. Plastic and paper are the next biggest categories.
  5. Roadway litter comes from both drivers and pedestrians. Drivers cause (52%), pedestrians (23%), and improperly covered truck loads (16%).

The cost of cleaning up litter is high, but so are the environmental consequences. Wind and weather, traffic, and animals move litter around, potentially into gutters, lawns and landscaped areas, alleyways, and parking structures. Litter near storm drains and beach debris are also likely to wash into local waterways, with potential for serious environmental contamination.

Let’s stop this trashy habit!

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2014 IBTTA Annual Meeting

IBTTAAAHLRSA will be exhibiting at the 82nd annual IBTTA meeting in Austin, Sept. 14-17th.

The International Bridge, Tunnel and Turnpike Association (IBTTA) is the worldwide association for the owners and operators of tolls, turnpikes and roadways as well as the businesses that serve them. The meeting is designed to bring participants together to gain a greater understanding of the industry, to share and apply ideas to increase safety and efficiency.

AAHLRSA is proud to provide turn-key management of Sponsor-A-Highway and Public Asset Sponsorship programs with no cost to the Agency. Visit us at booth #405 to learn more about our services.

 

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NYC DOT Summer Streets

NYC Summer StreetsA few weeks ago, Adopt-A-Highway Litter Removal Service of America, Inc. participated in a great event organized by the NYC DOT – NYC Summer Streets.

Summer Streets is an annual celebration designed by NYC DOT to encourage residents to get out and enjoy the streets of New York City. Summer Streets provides space for healthy recreation and encourages New Yorkers to use more sustainable forms of transportation. The event is part bike tour, part walking tour, part block party—a great time for exercise, people watching, or just enjoying the summer. There were arts and crafts workshops, musical performances, salsa dancing, snacks and many more adventures.

It was fantastic to be a part of this incredible program. Thank you to NYC DOT for creating this program – we had a blast!

For more information on adopting a street in NYC contact Michele@adoptahighway.net

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Back-to-School Season

school zone

Drive carefully in school zones this Back-to-School Season

It is back-to-school season, which means a little more traffic – bike, pedestrian and car. As summer draws to a close and the classroom bell rings in the new school year, 55 million children across the United States will head back to school. Of that total, AAA estimates that 13% of students walk or bike to school.

Please make it safe for children by paying extra attention when driving. According to AAA, more than 65% of drivers exceed the speed limit within school zones at peak school hours. Be responsible and remember that children may not have the skills or knowledge to pay attention to traffic. Be safe, rather than sorry by following these easy safety tips:

  1. Drive without distraction – no cell phones, texting or adjusting the radio
  2. Obey school zone speed limits
  3. Pick a safe location for drop-off and pick-up of children
  4. Stop for school buses
  5. Be aware and watch for bikes and give them room to navigate

Every child deserves a safe route to school – help by taking a little extra care.

Back to school blog Company Road Safety Uncategorized0 comments

Happy Birthday USA!

It’s the 4th of July and we are all full of USA pride. Keep the spirit of the 4th going all year long by Sponsoring-A-Highway in your community.

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