Adopt-A-Highway; Sponsor vs. Volunteer Explained

Do you ever wonder what the Adopt-A-Highway signs on the side of the road mean?

How does it work?

Who can Adopt-A-Highway?

We are constantly asked these questions. So here, are some of the answers!

There are two types of Adopt-A-Highway programs:

Volunteer programs allow volunteer groups, individuals or organizations to adopt a segment and go out and clean that part of the highway. All cleaning is done by volunteers. These segments are typically not on the Interstates or heavily traveled highways, due to safety concerns and DOT regulations. Cleaning is often infrequent (2 to 4 times per year) as it is strictly done on a volunteer basis. Signs are familiar to most drivers and include the name of the organizations, no logos are allowed and signs are printed in plain white lettering. Volunteer programs re a great way to get involved and contribute to your local community.

Sponsorship programs are an expansion of the Volunteer programs and allows organizations and groups to pay a sponsorship fee for a segment of a highway. This fee, paid to a professional company like AAHLRSA, helps DOTs offset the cost of litter removal on major roadways. These sponsored segments are cleaned by a professional, safety-trained cleaning crew on a regular basis (monthly, bi-monthly or weekly). Litter is sorted and recycled whenever possible. Signs for Sponsorship programs are larger than volunteer signs and include the sponsor’s full color logo. These programs are typically called “Sponsor-A-Highway”. Signage is available in major metropolitan areas and on Interstates and highways that are traveled by millions of commuters.

Which program is for you? Call or email your local Territory Manager or to find out more about the Sponsor-A-Highway program.

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Indiana Small Business Expo – March 19, 2014

Adopt-A-Highway Litter Removal Service of America, Inc. will be exhibiting at the

Indiana Small Business Expo

March 19, 2014 from 4-8:30pm

Indiana Small Business Expo is bringing together Indiana small businesses to support one another and serve each other to become a stronger community.

The Expo is open to the PUBLIC. Admission is free online, register and learn more at

Contact for information on Adopt-A-Highway in Indiana

Small Business in Indiana depends upon existing. If everyone in Indiana comes together to serve the Small Business community, we will not only exist, we will be the example.”

INdiana Small Business Connection

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Happy Birthday Adopt-A-Highway!

Blow out the candles – Adopt-A-Highway is 29 years old!

On March 9, 1985 the 1st volunteer Adopt-A-Highway sign was installed in Tyler, Texas. Members of a civic group committed to keeping a segment of the highway clean. Volunteerism at its finest. Soon, the idea spread across the nation. Today, currently 49 of the 50 states have some form of an Adopt-A-Highway program. Adopt-A-Highway has even made its way into pop culture, with an episode of “Seinfeld” featuring Kramer adopting a one-mile segment of Expressway.

In the last 29 years, the idea has grown to include Sponsor-A-Highway programs, 511 Information sponsorship, Rest Area sponsorships, roadway beautification projects and more. Sponsorship allows corporations, individuals or organizations the opportunity to pay for professional management or clean-up of facilities, in exchange for signage on some of America’s most traveled highways. All of these programs assist state Department of Transportations to offset a tightening budgets, while keeping the roadways safe and litter-free.

For more information on Sponsor-A-Highway opportunities, contact Melinda Centner at

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We are all about safety on the Roads!

There is one thing each and every one of us can do to makes our roads safer today – STOP TEXTING & DRIVING.

We have all heard about the deadly consequences of texting and driving. Stories of accidents, injuries and deaths are in the headlines all the time. But, this caught our attention, a new study shows that texting and driving is now the number one killer of teens, surpassing drinking and driving and killing more than 3,000 teens annually.

The reality is kids aren’t drinking seven days per week — but they are carrying their phones and texting seven days per week, so you intuitively know this a more common occurrence,” Dr. Andrew Adesman, Chief Developmental and Behavioral Pediatrics, Cohen Children’s Medical Center told Gusoff.

In fact, it is not just teens and young adults, 20% of drivers of ALL ages have admitted to texting while driving.

One way to help stop this deadly problem is to spread the word to your friends, your children and the law makers. Take the Pledge to stop texting NOW.

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A Little Adopt-A-Highway History

Adopt-A-Highway Litter Removal Service of America, Inc. (AAHLRSA) was born out of necessity. Our founder, Teryl Macia, originally adopted a segment of Pacific Coast Highway in California as a volunteer. Her motivation was similar to our sponsors today, to gain signage and advertise her small marketing firm. However, after a short time it became clear to Teryl that she did not have the time to clean her mile segment as often and carefully as she would have liked. In response, she went to the Caltrans Adopt-A-Highway Coordinator and asked if she could personally hire a crew to clean the roadway. Teryl realized that she probably was not the only volunteer that had “bit off more than she could chew” and a new marketing concept was born – Adopt-A-Highway Litter Removal Service of America, Inc. Working, first, with the California DOT, Teryl Macia developed a sponsorship program that has been in operation for over 25 years as a women-owned business and spread to 25 markets in 16 states. We have cleaned thousands of miles of U.S. roadways and cannot wait to clean more! In fact, we are expanding services to include sponsorship opportunities for Rest Stops and 511 traffic information services. We are very proud of Teryl and her entrepreneurial spirit, which lead to the creation of AHHLRSA!

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Intelica CRE – New Sponsor

Welcome to a sponsor Intelica CRE, a Saint Louis based commercial real estate company that provides comprehensive commercial real estate services in St Louis, MO and eight other national metro markets. Intelica’s services include tenant representation, commercial real estate project leasing and sales, commercial real estate property management, corporate services, capital markets, commercial real estate development services, and commercial real estate research.

The addition of their Adopt-A-Highway segment is just another way that Intelica CRE shows its commitment to helping the communities in which they operate. We welcome them to the AAHLRSA family of sponsors.

For more information on Missouri Sponsor-A-Highway program – No MOre Trash – contact Sarah Parkes

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Planting Seeds of Hope

In 2014, AAHLRSA will continue its partnership with The Canopy Project lead by Earth Day Network. The Canopy Project plants trees to help communities sustain themselves and their local economies. Trees reverse the effects of soil erosion, filter the air and help diminish the impact of global climate change. Over the past three years, The Canopy Project has planted more than 1.5 million trees worldwide. In the United States alone, projects to restore urban canopies have been undertaken in New York, San Francisco, Los Angeles, St. Louis, Atlanta, Baltimore, Cleveland, Flint, and Chicago

The Canopy Project is completely supported by sponsors and individual donations. AAHLRSA is proud to be a sponsor for this environmentally-friendly program. Our commitment is that for every new Sponsor-A-Highway sponsor, AAHLRSA will donate a tree to The Canopy Project. In fact, since starting our partnership in 2013, AAHLRSA has helped to plant over 3,850 trees. Help us plant even more trees in 2014!

Learn more about The Canopy Project at

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