What’s The Buzz All About?

Sponsor-A-Highway; it’s advertising, it’s green, it’s environmentally friendly, it’s affordable and it’s easy – that’s what all the BUZZ is about. We have to say that our Sponsors do a lot of the word-of-mouth advertising for Adopt-A-Highway Litter Removal Service of America, Inc. It is always nice to hear all the great things they say, so we wanted to share a few with you.


Adopt-A-Highway offers a unique program, combining affordable advertising with community involvement. For an investment you receive a highly visible, full color sign on a major highway or interstate in your community.

We do the cleaning, you get the recognition.

We are currently offering a “Join the BUZZ” discount. Please contact your Territory Manager for information.

Adopt-A-Highway Litter Removal Service of America, Inc.

800.499-2367 |

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Interesting Research by Outdoor Advertising Association

Out of home (OOH) advertising and the Internet are the two fastest growing advertising sectors. According to the Outdoor Advertising Association, OOH reached $6.7 billion in 2012. OOH media is composed of billboards, transit, alternative (Sponsor-A-Highway signs) and street furniture. OOH’s growth and its future are supported by the increased mobility of the average consumer. Consumers spend 70% of their day outside of the home. On average, consumers spend 18 hours per week in a vehicle – 60% of which is dedicated to common activities such as commuting to work, grocery shopping and eating out. OOH’s ability to reach on-the-go consumers makes it a potent stand-alone form of advertising. OOH is most effective when combined with other types of ads because it can drive consumers to web searches, mobile searches and social media. For example, the concise copy of OOH is perfect for driving traffic to a website or Facebook page. OOH ads also tend to be more effective to promote local businesses by targeting shoppers near the point of sale, putting messages when and where they reach consumers. An estimated seven out of ten people say an out of home advertisement influences their buying patterns.

Adopt-A-Highway Litter Removal Service of America, Inc. provides an effective OOH advertising platform for businesses looking to reach consumers. For more information on AAHLRSA contact our CEO, Melinda Centner at

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Welcome to Sponsor – El Pollo Norteno

The Best Charbroiled Chicken in Orange County, for the last 30 years! Adopt-A-Highway Litter Removal Service of America welcomes El Pollo Norteno to our family! This family-owned and operated restaurant opened in 1981 and has been an OC favorite ever since. El Pollo Norteno offers its home-style Mexican food via locations in Garden Grove and Santa Ana, and also offers catering and delivery services. It is their commitment to excellence, quality, impeccable service, great prices (and did I mention GREAT FOOD?!) that keep customers returning to this OC establishment.

Good response from drivers & brought some new customers, the Adopt-A-Highway sign gives us a look of a company that cares for the community and surroundings, great service from Lisa Goode, she made it easy to choose a location as well as easy to design and produce the sign. Thank you Adopt-A-Highway Litter Removal Service of America!!”

Alfonso Corona

El Pollo Norteño, President

For more information on El Pollo Norteno visit their website at
For more information on Adopt-A-Highway in California, contact Lisa Goode, Territory Manager, at

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Happy & Prosperous New Years

All of us at Adopt-A-Highway Litter Removal Service of America, Inc. wish you and yours a wonderful , safe and prosperous New Years. We thank our sponsors and all those that make the Adopt-A-Highway programs across the country successful and worthwhile.

Please be safe, if drinking, ALWAYS designate a driver!

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New Sponsor: Reverie Estates in Indiana

We would like to welcome Reverie Estates as a Sponsor! Reverie Estates is the type of company that gives back to the community in which the team works, plays and lives! Reverie Estates is a progressive development and management company in the city of Indianapolis. Chris Piazza’s testimonial below is a great example of what Adopt-A-Highway is all about – giving back to our local communities!

We have a passion for developing historic apartment buildings and property of historic districts in the Downtown and Irvington areas. We are happy to sponsor litter-removal and highway upkeep just south of Indianapolis near the exits for Fountain Square and Garfield Park, both communities where I spent my childhood years, and where I now live once again. We are thrilled to present our support and improve our brand recognition, to the travelers and commuters heading into city, with this sponsorship that presents our logo and name so well. The goals of this program are very much in line with our efforts to be part of a greater movement in Indianapolis whereby our city is becoming a more and more wonderful urban setting for living, working, and playing!”

Chris Piazza, Reverie Estates President

You can learn more about Reverie Estates at For information on how to Sponsor-A-Highway in Indiana contact Sarah Parkes at


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Marketing Key to Driving Revenues

As 2014 approaches and marketing budgets are being finalized here are some interesting things to keep in mind:
  • Treat your marketing budget as an investment, this will build the idea that marketing drives revenue and doesn’t simply incur costs.
  • The average small business spends between 2-20% of annual gross revenues on marketing efforts.
  • The Small Business Administration (SBA) recommends that an established company that earns less than $5 million per year allocates 7-8% of revenues for marketing purposes and that this percent should increase if it’s a new start-up business; particularly for industries such as retail and restaurants.
  • Consider the return investment when planning your budget’s spending allocation. Consider how many visual impressions you will make on the potential customer.
  • Remember not to get stuck in your comfort zone, be open to new and different opportunities in the marketing world.

We don’t want to brag, but Adopt-A-Highway Litter Removal Service of America, Inc. is the answer to all these points – Sponsor-A-Highway is a cost effective approach to promoting your business, with signs on major U.S. highways and Interstates that create brand recognition 24/7 all year long. Contact your Territory Manager or visit our Pricing page to inquire about sign availability in your market.

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Delaware Launches Sponsor-A-Highway Program

Delaware residents take great pride in their state. With its beautiful 117 miles of coastline and easy access to the major metropolitan areas of the Northeast, Delaware is a great place to live and visit. The new Sponsor-A-Highway program aims to preserve Delaware’s natural beauty.

Join us for a media event, with Adopt-A-Highway Litter Removal of America, Inc. Territory Manager Paige Woods and DelDOT launching the program:

December 5th

at 10:00am


Delaware Department of Transportation

800 South Bay Avenue

Dover, DE 11901

In partnering with Adopt-A-Highway Litter Removal Service of America, Inc. (AAHLRSA), DelDOT is taking a significant step in keeping Delaware’s highways clean. AAHLRSA will manage the entire program, marketing the sponsorship opportunity to both national and local companies. The sponsorship program compliments the successful volunteer Adopt-A-Highway program. The new program will allow access to areas that the volunteer program is not able to service due to safety concerns. In the Sponsor-A-Highway program corporate sponsors will fund AAHLRSA’s professional crews to collect, remove and recycle the litter. In return, sponsors receive recognition through large signage, which includes their full color logo, on major interstates.

We would like to Thank the following Sponsors for their early adoption of highway segments:

Royal Farms
Grotto Pizza
Harvey, Hanna and Associates

Don’t you want to be next? Great locations are available on the I-95, I-495, I-295 and tolled portion of SR-1.

To learn more about the Sponsor-A-Highway Program in Delaware, please contact Paige Woods at 800-792-4452 or email her at

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