Firehouse Subs, Firing Up a Clean Highway

A big welcome to our new sponsor in Kansas, Firehouse Subs. Besides serving up tasty hearty sub sandwiches, Firehouse Subs is serving up clean highways. Owner Mike McNicoll is dedicated to giving back to his local community that supports Firehouse Subs. This dedication is a corner stone of the company’s philosophy. By sponsoring the Adopt a Highway Program in Kansas, the company is expanding beyond their Firehouse Subs Public Safety Foundation in community service.


Be sure to stop by your local Firehouse Subs:

7521 W. 119th St.
Overland Park, KS 66213



The story of Firehouse Subs is both touching and inspiring.

“Growing up in a family that is both entrepreneurial and built on more than 200 years of firefighting heritage, it seems we were destined to start Firehouse Subs®. Of course we tried other things along the way to our American dream – rock ’n’ roll, real estate, even Christmas tree farming. But everything we experienced on our path led us to Firehouse Subs.

Nearly 17 years later, with more than 450 Firehouse Subs restaurants in 29 states, we’re convinced we’re doing a few things right. People come back when they’re treated well, and fed even better. Turns out, people absolutely LOVE the same things we do – the best meats, cheeses, and toppings we can find. People come back again and again because, unlike other sub places, we steam our meats and cheeses, releasing a rush of flavors, then stuff a serving that’s way over code on one of our toasted private recipe sub rolls. It’s a winning combination that satisfies ravenous appetites and the value conscious alike.

As they say in the fire station, let’s eat.”

Chris Sorensen & Robin Sorensen

– Founders

Kansas0 comments

Five Reasons Why a Business Should Adopt a Highway

As the year 2012 begins, many marketing executives and business owners are racking their brains trying to figure out the best way to spend their advertising budget. With the on-going economic recession, what are the cost-effective ways to attract attention to your business and products? How do you stand out in the sea of competitors?

Here are five reasons why a business should adopt a highway as part of their marketing strategies for 2012.

  1. Advertise to Millions of Motorists
    • Adopt a Highway Programs allow you to put your business name & logo in front of millions of motorists that drive the busy highways in the largest cities of America. The exposure your business will receive is unrivaled.
  2. Cost-Effective Compared to Other Advertising Methods
    • With monthly cost ranging from $150 to $550 per month, the average cost per thousand views is $0.20. Whereas with the more traditional advertising methods, you are likely to pay around $36 per thousand views for a TV ad, or $25 per thousand views on a magazine ad. In comparison, Adopt a Highway programs will save you thousands of dollars of your marketing budget.
  3. Signage That Works Day and Night
    • Unlike traditional TV, radio, magazine or even online ads, your Adopt a Highway signage works for you 24/7. There is no scheduling of the ad appearance. Your potential customers will see your sign day and night, all year long.
  4. Subliminal Name Recognition
    • Name recognition often makes the difference in deciding between competitors. In situations where a consumer has to choose between competitive brands, one would most likely pick the brand that rings recognition. If a consumer has seen your name somewhere, the consumer is more likely to choose your brand over your competitors.
  5. Be Socially Responsible, Give Back to the Community
    • In our society, there is an increasing sense of environmental awareness and social responsibility. By adopting a highway, you are displaying corporate citizenship to your current and potential customers. Your business is contributing to a cleaner environment while bringing your brand to your customers. Your green advertising will give back to the community that supports your business.

So if you are looking for a way to attract more customers in the new year, be sure to look into the Adopt a Highway Program in your city. You may call Adopt a Highway Litter Removal Service of America, Inc. at (800) 499-2367 for pricing in your area.

Company0 comments

New Highways Available in New York Long Island

New Highways Available New York Long Island


We are happy to announce that new highways have opened up for sponsorship in the New York Long Island area! The highways now available for adoptions are Meadowbrook, Wantagh, Sagtikos and Sunken Meadow Parkway. There are only 60 signs available. First come, first serve!

Advertise to the millions of motorists that drive by these high traffic volume locations. Adopt a highway in one of the new locations today will gain you an unrivaled display of corporate citizenship to your potential and existing customers. Your company will be recognized as one of the socially responsible and environmentally conscious businesses that give back to the communities.

Don’t miss this rare opportunity to adopt a highway in the newly opened market. Call our New York Territory Manager Michele Waldron at (800) 390-2420 or email her at


We saw a 25% spike in business as soon as the sign was put up. It was a no brainer and the least expensive advertising I’ve ever done for this type of response!

-Chris Anatra, President

Sweet Dreams LLC

Dba: Cold Stone Creamery

New York0 comments

Welcome Aboard, Indiana!

Adopt-A-Highway Litter Removal Service of America is proud to introduce our new market – Indiana! Environmentally conscious businesses can now join the Adopt a Highway Program in Indiana. Adopt a Highway Program gives you exposure to millions of motorists of Indiana with outdoor signs along highways.

We welcome our first sponsor of Indiana, Monte Smith State Farm Insurance Agency. Monte Smith Insurance Agency has over 25 years State Farm experience, and active in the State Farm Volunteer Network.

Proudly display you corporate citizenship to potential and existing customers and gain unrivaled exposure in Indiana. Adopt a highway today in Indiana. Contact Sarah Parkes at (800) 540-8694 or email her at

My vision is to be a resource in the Fishers Community While developing meaningful relationships with my clients, helping them prepare for the unexpected and plan for their future.

– Monte Smith.


Indiana Uncategorized0 comments

Sponsor Highlight: Coffee Tauk of Montauk, New York

If you are ever in the neighborhood of Montauk, New York, you would be doing yourself a favor by stopping in at Coffee Tauk. Serving the best coffee to a chic upscale clientele, Coffee Tauk is frequented by celebrities and professionals. Committed to bring high quality with only the best ingredients, Coffee Tauk is also committed to bring its community a clean environment.

Coffee Tauk has been with the Adopt a Highway Program since 2010 with two signs on the Montauk Highway running through the Hamptons. They are truly a socially responsible business conscious of our impact on the environment. We are proud to be working with them!

Check out their Facebook page and like them. They frequently give out specials for their Facebook fans.


New York0 comments

MagnaCare Loves Their Neighbors

When MagnaCare committed to their roots, they committed to becoming the region’s best healthcare advocate. With that commitment in mind, MagnaCare is giving back to their neighbors through the Adopt-A-Highway programs of New York State, New York Long Island and New Jersey. By keeping the highways in the neighborhood clean, MagnaCare is inspiring clean and healthy living in its communities.

More focused, more agile, more in touch. We decided that while other companies scrambled to cover more lives in more states, we’d offer thoughtful health plan solutions and an unmatched provider network to our own neighbors.

We sincerely thank MagnaCare on behalf of its communities and neighborhoods for doing their part in being a socially responsible company!

New Jersey New York0 comments

Adopt a Highway Program Now Available in North Carolina

Adopt a Highway Program is now available in North Carolina! See your business on an outdoor sign next to a highway in North Carolina. Adopt a Highway Program is the socially responsible way to advertise your business. Be seen by millions of motorists driving through the highways of North Carolina as the environmentally conscious business that care about the community.

Take advantage of our current promotion and get multiple signs. With every one-year-contract, you get a $500 credit towards the second one-year-contract sign. This offer is only valid until September 30, 2011.

North Carolina0 comments

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