Sponsorship vs. Volunteer Programs
Do you ever wonder what the Adopt-A-Highway signs on the side of the road mean?
How does it work?
Who can Adopt-A-Highway?
At Adopt-A-Highway Litter Removal Service of America (AAHLRSA) we are constantly asked these questions. So we wanted to share some of the answers!
There are two types of Adopt-A-Highway programs; Volunteer and Sponsorship
Volunteer programs allow volunteer groups, individuals or organizations to adopt a segment and go out and clean that part of the highway. All cleaning is done by volunteers. These segments are typically not on the Interstates or heavily traveled highways, due to safety concerns and DOT regulations. Cleaning is often infrequent (2 to 4 times per year) as it is strictly done on a volunteer basis. Signs are familiar to most drivers and include the name of the organizations, no logos are allowed and signs are printed in plain lettering. Volunteer programs re a great way to get involved and contribute to your local community.
Sponsorship programs are an expansion of the Volunteer programs and allows organizations and groups to pay a sponsorship fee for a segment of a highway. This fee, paid to a professional company like AAHLRSA, helps DOTs offset the significant cost of litter removal on roadways. These sponsored segments are cleaned by a professional, safety-trained cleaning crew on a regular basis (monthly, bi-monthly or weekly). Litter is sorted and recycled whenever possible. Signs for Sponsorship programs are larger than volunteer signs and include the sponsor’s full color logo. These programs are typically called “Sponsor-A-Highway” or “Sponsor-A-Road”, although some states refer to them as “Adopt-A-Highway” programs as well. Signage is available in major metropolitan areas and on Interstates and highways that are traveled by millions of commuters daily.
The great thing is that BOTH programs help keep our roads and highways clean and litter-free. Which program is BEST for you? Call or email your local Territory Manager or visit our Get A Quote page to learn more about the Sponsor-A-Highway program in your state.
Litter removal costs the U.S. more than $11.5 billion annually, with businesses paying for approximately 80%; local/state governments, schools, and other organizations picking up (pun intended!) the remaining 20%. According to Keep America Beautiful’s Litter Study, here are some interesting facts:
- More than 50 billion pieces of litter are on U.S. roadways each year.
- The majority of this trash is less than 4 inches, making it difficult to clean-up.
- That is the equivalent of 6,729 pieces of trash per mile of roadway.
- As you may guess, tobacco products (cigarette butts and packaging) make up about 40% of this litter. Plastic and paper are the next biggest categories.
- Roadway litter comes from both drivers and pedestrians. Drivers cause (52%), pedestrians (23%), and improperly covered truck loads (16%).
The cost of cleaning up litter is high, but so are the environmental consequences. Wind and weather, traffic, and animals move litter around, potentially into gutters, lawns and landscaped areas, alleyways, and parking structures. Litter near storm drains and beach debris are also likely to wash into local waterways, with potential for serious environmental contamination.
Let’s stop this trashy habit – Sponsor-A-Highway today!
Snoqualmie Casino and Adopt-A-Highway In the News!
Adopt-A-Highway was pleased to be highlighted in an excellent article titled “Product Marketing In A Web-Based World” by 425 Business, a business lifestyle publication in Washington. The article discusses “old-school” marketing methods and their effectiveness in today’s digital marketplace. See an excerpt below:
The primary benefits of outdoor marketing have not changed over the years. Billboards still offer good bang for the buck: British research firm BrandScience found that every dollar spent globally on outdoor ads resulted in $2.80 in sales. Moreover, billboards can be used to target a specific geographic audience, perhaps commuters who live and work along a highway that leads to the business.
Like billboards, stationary outdoor ads such as benches, posters, and static window clings improve marketing potential around the clock and feature the power of repetition for those consumers who pass by a specific location or ride a specific bus every day. Many of these outdoor ads often are even less expensive than billboards, depending on size and location.
“Since there is limited outdoor advertising space in the state of Washington, we made the decision to utilize the freeway signage, Adopt-a-Highway,” said Snoqualmie Casino CEO Jon Jenkins. “We have a limited number of billboards, but we have a large number of Adopt-a-Highway (signs) available to us.”
With 64 sponsored segments of highway throughout the state, Snoqualmie Casino has more signage than any other company in Washington, according to the state Department of Transportation. Utilizing the Adopt-a-Highway program allows a business to not only gain visibility, but also gives that organization the opportunity to give back to its community in a productive, environmentally friendly way.
Article originally appeared in 425 Business August 22, 2016 written by Joanna Kresge
Bus Safety tips for the Back to School crowd!
At Adopt-A-Highway, we are all about safety. Last week we blogged about walking and biking to school safely, now here are some simple tips for students taking the bus:
- Get children to bus stop early
- Don’t play or dart out into the street near bus stop
- When bus approaches or walking by bus, always stay 6 feet away from curb
- Wait for bus to stop completely before trying to get on or off
- Always use a cross walk and cross in front of the bus – but be at least 10 feet in front before you cross
- Before crossing be sure you can see the driver and the driver can see YOU!
Be safe & learn something new every single day!
And Adopt-A-Highway Litter Removal’s favorite tip of all time – do NOT litter!
Back to School Safety Tips
Yes, it is Back to School time already!
In late August/early September 55 million children across the United States will be heading back to school. Of that total, AAA estimates that 13% of students walk or bike to school. Walking or biking to school is great exercise for kids. However, during this transition, road travel increases and traffic patterns shift, making it a dangerous time of year for both drivers and pedestrians, especially young children. The more prepared they are the better. So here are some simple safety tips that parents can use to help get your kids safely to and from school:
- Practice the route with your children
- Teach them to always use the same route, no shortcuts
- Cross streets only at crosswalks, preferably with crossing guards
- Always use left-right-left rule when crossing the street
- NO Pokemon GO – Put away the cell phone – distracted walking/biking is as dangerous as distracted driving
- Walk in a group
- Don’t wear headphones
- Bikers should obey traffic laws just like vehicles
- If riding a bike or scooter, always wear a helmet
- Younger children should be taught to walk bikes across the street
And, always Adopt-A-Highway’s favorite tip –
Boost marketing with multiple Adopt-A-Highway signs!
We have many sponsors that opt to sponsor multiple segments of highways – some in a single market, some across the nation. Some have 100+ signs, while others have three signs. Any business can afford to make the program their own – it is scale-able to your budget constraints while making a big impact on customers and the community.
We asked why sponsors choose Adopt-A-Highway (Sponsor-A-Highway) to boost their marketing and here is what a few said:
“My investment in five Sponsor-A-Highway signs in the St. Louis area is truly a win/win situation. Not only are we doing our part in helping keep our community cleaner, we are receiving a huge response from potential customers. The return we have experienced over the past year far exceeds our radio and billboard advertising. We bid on approximately 500 to 600 jobs every year, and at least one third were generated from our Sponsor-A-Highway signs. People really take notice of these signs.”
Walt Thorngren, Just Wooden Fences, Missouri
“To anyone looking to make a low-cost, high impact in their local community, I would recommend this program”
Brian Eastwood, Jobing.com, Arizona
“The best way to create presence, is to CREATE it. And, having more signs is a constant reminder or your existence”
Sam Ghanim, My Way Carpet, NJ
We couldn’t agree more. To increase your marketing exposure go to our GET A QUOTE page and ask about our multiple sign discount!