Snoqualmie Casino and Adopt-A-Highway In the News!
Adopt-A-Highway was pleased to be highlighted in an excellent article titled “Product Marketing In A Web-Based World” by 425 Business, a business lifestyle publication in Washington. The article discusses “old-school” marketing methods and their effectiveness in today’s digital marketplace. See an excerpt below:
The primary benefits of outdoor marketing have not changed over the years. Billboards still offer good bang for the buck: British research firm BrandScience found that every dollar spent globally on outdoor ads resulted in $2.80 in sales. Moreover, billboards can be used to target a specific geographic audience, perhaps commuters who live and work along a highway that leads to the business.
Like billboards, stationary outdoor ads such as benches, posters, and static window clings improve marketing potential around the clock and feature the power of repetition for those consumers who pass by a specific location or ride a specific bus every day. Many of these outdoor ads often are even less expensive than billboards, depending on size and location.
“Since there is limited outdoor advertising space in the state of Washington, we made the decision to utilize the freeway signage, Adopt-a-Highway,” said Snoqualmie Casino CEO Jon Jenkins. “We have a limited number of billboards, but we have a large number of Adopt-a-Highway (signs) available to us.”
With 64 sponsored segments of highway throughout the state, Snoqualmie Casino has more signage than any other company in Washington, according to the state Department of Transportation. Utilizing the Adopt-a-Highway program allows a business to not only gain visibility, but also gives that organization the opportunity to give back to its community in a productive, environmentally friendly way.
Article originally appeared in 425 Business August 22, 2016 written by Joanna Kresge
Bus Safety tips for the Back to School crowd!
At Adopt-A-Highway, we are all about safety. Last week we blogged about walking and biking to school safely, now here are some simple tips for students taking the bus:
- Get children to bus stop early
- Don’t play or dart out into the street near bus stop
- When bus approaches or walking by bus, always stay 6 feet away from curb
- Wait for bus to stop completely before trying to get on or off
- Always use a cross walk and cross in front of the bus – but be at least 10 feet in front before you cross
- Before crossing be sure you can see the driver and the driver can see YOU!
Be safe & learn something new every single day!
And Adopt-A-Highway Litter Removal’s favorite tip of all time – do NOT litter!
Back to School Safety Tips
Yes, it is Back to School time already!
In late August/early September 55 million children across the United States will be heading back to school. Of that total, AAA estimates that 13% of students walk or bike to school. Walking or biking to school is great exercise for kids. However, during this transition, road travel increases and traffic patterns shift, making it a dangerous time of year for both drivers and pedestrians, especially young children. The more prepared they are the better. So here are some simple safety tips that parents can use to help get your kids safely to and from school:
- Practice the route with your children
- Teach them to always use the same route, no shortcuts
- Cross streets only at crosswalks, preferably with crossing guards
- Always use left-right-left rule when crossing the street
- NO Pokemon GO – Put away the cell phone – distracted walking/biking is as dangerous as distracted driving
- Walk in a group
- Don’t wear headphones
- Bikers should obey traffic laws just like vehicles
- If riding a bike or scooter, always wear a helmet
- Younger children should be taught to walk bikes across the street
And, always Adopt-A-Highway’s favorite tip –
Boost marketing with multiple Adopt-A-Highway signs!
We have many sponsors that opt to sponsor multiple segments of highways – some in a single market, some across the nation. Some have 100+ signs, while others have three signs. Any business can afford to make the program their own – it is scale-able to your budget constraints while making a big impact on customers and the community.
We asked why sponsors choose Adopt-A-Highway (Sponsor-A-Highway) to boost their marketing and here is what a few said:
“My investment in five Sponsor-A-Highway signs in the St. Louis area is truly a win/win situation. Not only are we doing our part in helping keep our community cleaner, we are receiving a huge response from potential customers. The return we have experienced over the past year far exceeds our radio and billboard advertising. We bid on approximately 500 to 600 jobs every year, and at least one third were generated from our Sponsor-A-Highway signs. People really take notice of these signs.”
Walt Thorngren, Just Wooden Fences, Missouri
“To anyone looking to make a low-cost, high impact in their local community, I would recommend this program”
Brian Eastwood, Jobing.com, Arizona
“The best way to create presence, is to CREATE it. And, having more signs is a constant reminder or your existence”
Sam Ghanim, My Way Carpet, NJ
We couldn’t agree more. To increase your marketing exposure go to our GET A QUOTE page and ask about our multiple sign discount!
With multiple locations in Orange County, The Crab Cooker is an institution in Southern California. Eating at The Crab Cooker is like going back in time to the days when every beach town had a place where all the locals and tourists could get great food at a moderate price. The outside of the restaurant is painted in bright red. Inside the restaurant, the decoration is a collection of unique items ranging from paintings by famous artists, theater chandeliers, pots and pans, a wrought-iron gate, nautical equipment – and a giant shark. The restaurant is known for its friendly service and casual atmosphere – you eat off of paper plates.
The Crab Cooker’s “World’s Best” Manhattan-style clam chowder is fittingly named, and when combined with a loaf of fisherman’s bread just simply cannot be beat. Other specialties include skewers of scallops, crab and lobster, oysters, crab or shrimp cocktail, salmon fillet and other fresh fish.
The company slogan – “Eat Lots A Fish!” – says it all. We at Adopt-A-Highway may be a little biased, but we suggest if you are anywhere in SoCal, a stop at The Crab Cooker is well worth it!
Summer is off to a HOT start. The body sweats to cool itself down. During hot weather, especially with high humidity, sweating just isn’t enough and temperatures can rise quickly to dangerous levels. Our Adopt-A-Highway workers spend many hours in the sun picking up litter and making sure the highways are clean. So we thought we would share some of our Beat the Heat tips:
- Drink plenty of water, before and after you are in the sun
- Drink water every 15 minutes even if you are not thirsty
- Stay away from alcohol, caffeinated and sugary drinks which contribute to dehydration
- Wear loose fitting, lightweight and light-colored clothing
- Wear a hat
- Apply sunscreen
- Rest frequently in the shade to cool down
- Know the symptoms of Heat Exhaustion and Heatstroke (see graphic)
If you suspect somebody is suffering from heat-related illness, get them into a cool spot and contact medical personnel.