- Signs are located where other signs are not available, on the side of highly traveled roadways
- The lowest CPMs in advertising, both as a stand-alone medium and as part of a broader media mix
- Provides signage that cannot be delayed, skipped, or turned off
- Contributes to a cleaner environment
- Provides goodwill and involvement in the community
- Helps provide safer roads, potentially reducing accidents
- Money saved on litter removal can be put to use maintaining integrity of the roadways
- Reaches the target market – the busy, on-the-go consumer
- Strengthens brand awareness and credibility
- Cost effective marketing for both large and small companies
Distracted driving is a dangerous epidemic on America’s roads.
In 2012, over 3,000 people were killed in distracted driving crashes and more than 100,000 accident per year are caused by texting. Distracted driving is defined as any activity that could divert a person’s attention away from the task of driving. With increased technology, has come increased distraction on the roads. Common forms of distractions include:
- Using a phone
- Talking to passengers
- Using a navigation system
- Adjusting radio, MP3
Texting is by far the most dangerous form of distracted driving because text messaging involves visual, manual and cognitive attention from the driver. It is estimated that five seconds is the average time your eyes are off the road while texting. If traveling at 55 mph, that is like driving the length of a football field blindfolded.
Distracted driving kills – to take action go to Distraction.gov and take the pledge to:
Protect lives by never texting while driving
Be a good passenger and speak up if a driver is distracted while driving
Encourage friends and family to drive phone-free
The average American generates 3.5 pounds of trash every day – that’s a lot of trash. The most effective way to reduce waste is to not create it in the first place. Making a new product requires a lot of materials and energy: raw materials must be extracted from the earth, and the product must be produced and transported to where it will be sold. As a result, reduction and reuse are the most effective ways you can save natural resources, protect the environment, and save money.
Ideas on How to Reduce & Reuse:
- Buy used. You can find everything from clothes to building materials at specialized reuse centers and consignment shops.
- Look for products that use less packaging.
- Buy reusable over disposable items. Look for items that can be reused; the little things can add up. For example, you can bring your own silverware and cup to work, rather than using disposable items.
- Borrow, rent, or share items that are used infrequently, like party decorations, tools, or furniture.
- Donate. One person’s trash is another person’s treasure. Instead of discarding unwanted appliances, tools, or clothes, try selling or donating them.
If we all take minor steps every day to decrease the amount of waste we produce, we can help the environment for years to come.
With the number of hours spent in the car, out-of home advertising reaches 96% of Americans each and every week. In addition, an estimated 70% of purchasing decisions are made outside of the home and in the car. The majority of working consumers make purchases after work, on the way home. That is why shoppers are so influenced by signage they see on the road on way to the grocery store, drug store or restaurant. Reaching shoppers with roadside signage that works 24/7/365 makes sense.
Not all advertising campaigns are alike and they shouldn’t be. Each company has a unique set of goals, however, the primary objective is always to Reach Your Target Market – Sponsor-A-Highway today.