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Planting Seeds of Hope

In 2014, AAHLRSA will continue its partnership with The Canopy Project lead by Earth Day Network. The Canopy Project plants trees to help communities sustain themselves and their local economies. Trees reverse the effects of soil erosion, filter the air and help diminish the impact of global climate change. Over the past three years, The Canopy Project has planted more than 1.5 million trees worldwide. In the United States alone, projects to restore urban canopies have been undertaken in New York, San Francisco, Los Angeles, St. Louis, Atlanta, Baltimore, Cleveland, Flint, and Chicago

The Canopy Project is completely supported by sponsors and individual donations. AAHLRSA is proud to be a sponsor for this environmentally-friendly program. Our commitment is that for every new Sponsor-A-Highway sponsor, AAHLRSA will donate a tree to The Canopy Project. In fact, since starting our partnership in 2013, AAHLRSA has helped to plant over 3,850 trees. Help us plant even more trees in 2014!

Learn more about The Canopy Project at http://www.earthday.org/campaign/canopy-project

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What’s The Buzz All About?

Sponsor-A-Highway; it’s advertising, it’s green, it’s environmentally friendly, it’s affordable and it’s easy – that’s what all the BUZZ is about. We have to say that our Sponsors do a lot of the word-of-mouth advertising for Adopt-A-Highway Litter Removal Service of America, Inc. It is always nice to hear all the great things they say, so we wanted to share a few with you.

 

Adopt-A-Highway offers a unique program, combining affordable advertising with community involvement. For an investment you receive a highly visible, full color sign on a major highway or interstate in your community.

We do the cleaning, you get the recognition.

We are currently offering a “Join the BUZZ” discount. Please contact your Territory Manager for information.

Adopt-A-Highway Litter Removal Service of America, Inc.

800.499-2367 | Melinda@adoptahighway.net www.adoptahighway.net

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Interesting Research by Outdoor Advertising Association

Out of home (OOH) advertising and the Internet are the two fastest growing advertising sectors. According to the Outdoor Advertising Association, OOH reached $6.7 billion in 2012. OOH media is composed of billboards, transit, alternative (Sponsor-A-Highway signs) and street furniture. OOH’s growth and its future are supported by the increased mobility of the average consumer. Consumers spend 70% of their day outside of the home. On average, consumers spend 18 hours per week in a vehicle – 60% of which is dedicated to common activities such as commuting to work, grocery shopping and eating out. OOH’s ability to reach on-the-go consumers makes it a potent stand-alone form of advertising. OOH is most effective when combined with other types of ads because it can drive consumers to web searches, mobile searches and social media. For example, the concise copy of OOH is perfect for driving traffic to a website or Facebook page. OOH ads also tend to be more effective to promote local businesses by targeting shoppers near the point of sale, putting messages when and where they reach consumers. An estimated seven out of ten people say an out of home advertisement influences their buying patterns.

Adopt-A-Highway Litter Removal Service of America, Inc. provides an effective OOH advertising platform for businesses looking to reach consumers. For more information on AAHLRSA contact our CEO, Melinda Centner at Melinda@adoptahighway.net

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Welcome to Sponsor – El Pollo Norteno

The Best Charbroiled Chicken in Orange County, for the last 30 years! Adopt-A-Highway Litter Removal Service of America welcomes El Pollo Norteno to our family! This family-owned and operated restaurant opened in 1981 and has been an OC favorite ever since. El Pollo Norteno offers its home-style Mexican food via locations in Garden Grove and Santa Ana, and also offers catering and delivery services. It is their commitment to excellence, quality, impeccable service, great prices (and did I mention GREAT FOOD?!) that keep customers returning to this OC establishment.

Good response from drivers & brought some new customers, the Adopt-A-Highway sign gives us a look of a company that cares for the community and surroundings, great service from Lisa Goode, she made it easy to choose a location as well as easy to design and produce the sign. Thank you Adopt-A-Highway Litter Removal Service of America!!”

Alfonso Corona

El Pollo Norteño, President

For more information on El Pollo Norteno visit their website at http://www.polloblog.com
For more information on Adopt-A-Highway in California, contact Lisa Goode, Territory Manager, at lisa@adoptahighway.net

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Happy & Prosperous New Years

All of us at Adopt-A-Highway Litter Removal Service of America, Inc. wish you and yours a wonderful , safe and prosperous New Years. We thank our sponsors and all those that make the Adopt-A-Highway programs across the country successful and worthwhile.

Please be safe, if drinking, ALWAYS designate a driver!

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New Sponsor: Reverie Estates in Indiana

We would like to welcome Reverie Estates as a Sponsor! Reverie Estates is the type of company that gives back to the community in which the team works, plays and lives! Reverie Estates is a progressive development and management company in the city of Indianapolis. Chris Piazza’s testimonial below is a great example of what Adopt-A-Highway is all about – giving back to our local communities!

We have a passion for developing historic apartment buildings and property of historic districts in the Downtown and Irvington areas. We are happy to sponsor litter-removal and highway upkeep just south of Indianapolis near the exits for Fountain Square and Garfield Park, both communities where I spent my childhood years, and where I now live once again. We are thrilled to present our support and improve our brand recognition, to the travelers and commuters heading into city, with this sponsorship that presents our logo and name so well. The goals of this program are very much in line with our efforts to be part of a greater movement in Indianapolis whereby our city is becoming a more and more wonderful urban setting for living, working, and playing!”

Chris Piazza, Reverie Estates President

You can learn more about Reverie Estates at www.reverieestates.com. For information on how to Sponsor-A-Highway in Indiana contact Sarah Parkes at sarah@adoptahighway.net

 

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Marketing Key to Driving Revenues

As 2014 approaches and marketing budgets are being finalized here are some interesting things to keep in mind:
  • Treat your marketing budget as an investment, this will build the idea that marketing drives revenue and doesn’t simply incur costs.
  • The average small business spends between 2-20% of annual gross revenues on marketing efforts.
  • The Small Business Administration (SBA) recommends that an established company that earns less than $5 million per year allocates 7-8% of revenues for marketing purposes and that this percent should increase if it’s a new start-up business; particularly for industries such as retail and restaurants.
  • Consider the return investment when planning your budget’s spending allocation. Consider how many visual impressions you will make on the potential customer.
  • Remember not to get stuck in your comfort zone, be open to new and different opportunities in the marketing world.

We don’t want to brag, but Adopt-A-Highway Litter Removal Service of America, Inc. is the answer to all these points – Sponsor-A-Highway is a cost effective approach to promoting your business, with signs on major U.S. highways and Interstates that create brand recognition 24/7 all year long. Contact your Territory Manager or visit our Pricing page to inquire about sign availability in your market.

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Thankful for Another Successful Year

Thanksgiving is traditionally the heaviest travel weekend all year, with the Sunday after Thanksgiving recognized as the busiest travel day on the roads. According to AAA, 39.5 million Americans will travel by automobile this Thanksgiving weekend. The majority of these drivers will travel greater than 50 miles to their Thanksgiving destination.

We are thankful to our Adopt-A-Highway Sponsors for helping keep highways and interstates free of litter and debris throughout the year. And especially on this busy weekend, we wish you all SAFE TRAVELS and a Happy Thanksgiving!

For more information on Adopt-A-Highway Litter Removal of America (AAHLRSA) follow us on Twitter or contact our CEO Melinda Centner at Melinda@adoptahighway.net

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Subway says it BEST

We recently asked our Adopt-A-Highway sponsors nationwide to provide us with some insight on why they decided to Adopt-A-Highway and how they feel the program is beneficial. We decided that Subway Restaurants corporate headquarters said it best:

Subway Restaurants World HQ is proud to partner with AAHLRSA in Connecticut. Our more than 900 employees at our Milford Campus pride themselves on supporting our communities and working to be “green” in any areas we can. This is an easy and effective way to help keep our roadways and environments clean. With nearly 40,000 restaurants around the world many markets support similar programs in their areas. The team at AAHLRSA makes it easy to “do the right thing.” We are proud to be Team Subway and proud to be on Team Adopt-A-Highway!!”

Michele DiNello, Director, Corporate Communication
Subway Restaurants HQ, CT
We could not have said it better ourselves! Thanks Subway for your endorsement, but more importantly for your commitment to keeping our highways safe and litter free!

https://www.facebook.com/subway https://twitter.com/subway

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Sponsorship Has Its Benefits

Unfortunately, every day, people carelessly litter roadways by throwing gum wrappers, cans, and paper out their windows.

As they face budget cuts and safety issues, more and more states are looking towards Sponsor-A-Highway programs to keep roads litter-free. An expansion of the popular and successful Volunteer Adopt-A-Highway program, SPONSORSHIP programs have significant BENEFITS.

  • SAFETY: Sponsored segments on busy highways and Interstates are cleaned by professional crews that have been trained in the safety aspects of cleaning the roadways. Many highly traveled highway sites are understandably not available to Volunteer programs due to safety concerns.
  • CONSISTENTCY: Sponsor-A-Highway segments are cleaned at regular intervals, ranging from weekly to every few months, depending upon location. The number of bags per cleaning is tracked and reported and disposed of appropriately. Litter is also recycled whenever possible.
  • MARKETING/BRANDING: Full-color logo signs are used to recognize the Sponsor of a highway segment. Placed in highly visible locations, these signs are a natural marketing vehicle for any size company. All signs are created, installed and maintained by AAHLRSA. In addition, Sponsor signs are considerably larger than Volunteer signs.
  • COMMUNITY INVOLVEMENT: By sponsoring a highway, participants foster community pride and save taxpayer dollars. There has been a rise in “Cause-Related Marketing” over the last few years, as consumers back companies with a conscience.

Cause Compels Consumers to Move – 91% of global consumers are likely to switch brands to one associated with a good cause, given comparable price and quality.

2013 Cone Communications/ Echo Global CSR Study

Start enjoying the BENEFITS of SPONSORSHIP – to find out more about Adopt a Highway Programs in your area, contact Adopt a Highway Litter Removal Service of America, Inc. for pricing and information at (800) 499-2367.

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