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Road Safety

Stop Distracted Driving Today

Distracted driving is a dangerous epidemic on America’s roads.

In 2012, over 3,000 people werhome_fact_2e killed in distracted driving crashes and more than 100,000 accident per year are caused by texting. Distracted driving is defined as any activity that could divert a person’s attention away from the task of driving. With increased technology, has come increased distraction on the roads. Common forms of distractions include:

  • Texting
  • Using a phone
  • Talking to passengers
  • Grooming/Make-up
  • Using a navigation system
  • Adjusting radio, MP3

Texting is by far the most dangerous form of distracted driving because text messaging involves visual, manual and cognitive attention from the driver. It is estimated that five seconds is the average time your eyes are off the road while texting. If traveling at 55 mph, that is like driving the length of a football field blindfolded.

Distracted driving kills – to take action go to Distraction.gov and take the pledge to:

Protect lives by never texting while driving

Be a good passenger and speak up if a driver is distracted while driving

Encourage friends and family to drive phone-free

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Reach Your Target Market

AAHLRSA-reaching-target-marketDid you know consumers are more consistently exposed to out-of-home advertising than any other form of media?

With the number of hours spent in the car, out-of home advertising reaches 96% of Americans each and every week. In addition, an estimated 70% of purchasing decisions are made outside of the home and in the car. The majority of working consumers make purchases after work, on the way home. That is why shoppers are so influenced by signage they see on the road on way to the grocery store, drug store or restaurant. Reaching shoppers with roadside signage that works 24/7/365 makes sense.

Not all advertising campaigns are alike and they shouldn’t be. Each company has a unique set of goals, however, the primary objective is always to Reach Your Target Market – Sponsor-A-Highway today.

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October is Breast Cancer Awareness Month

Each and every one of us has been somehow, either directly or indirectly, impacted by breast cancer.

    • In the U.S., 1 in 8 women will be diagnosed with breast cancer in her lifetime.
    • Since, 1990, early detection and treatment have resulted in a significant decline in breast cancer mortality in America.
    • Today, there are more than 3 million breast cancer survivors in the U.S.

It is with these statistics in mind and to honor those near and dear to us that have courageously fought this battle that we at Adopt-A-Highway Litter Removal Service of America, Inc. have decided to make a monetary donation to the Susan G. Komen Foundation for every sponsorship sign sold starting in October.

Susan G. Komen’s mission is to save lives and end breast cancer forever by empowering others, ensuring quality care for all and energizing science to find the cures.”

Susan G. Komen’s mission is achieved through the funding of research, education, screening and treatment programs throughout the world.

Collective efforts can make a huge impact; whether it be cleaner highways or fighting breast cancer, you can make a difference. Consider sponsoring a highway today to help fund a cure for breast cancer.

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2014 IBTTA Annual Meeting

IBTTAAAHLRSA will be exhibiting at the 82nd annual IBTTA meeting in Austin, Sept. 14-17th.

The International Bridge, Tunnel and Turnpike Association (IBTTA) is the worldwide association for the owners and operators of tolls, turnpikes and roadways as well as the businesses that serve them. The meeting is designed to bring participants together to gain a greater understanding of the industry, to share and apply ideas to increase safety and efficiency.

AAHLRSA is proud to provide turn-key management of Sponsor-A-Highway and Public Asset Sponsorship programs with no cost to the Agency. Visit us at booth #405 to learn more about our services.

 

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NYC DOT Summer Streets

NYC Summer StreetsA few weeks ago, Adopt-A-Highway Litter Removal Service of America, Inc. participated in a great event organized by the NYC DOT – NYC Summer Streets.

Summer Streets is an annual celebration designed by NYC DOT to encourage residents to get out and enjoy the streets of New York City. Summer Streets provides space for healthy recreation and encourages New Yorkers to use more sustainable forms of transportation. The event is part bike tour, part walking tour, part block party—a great time for exercise, people watching, or just enjoying the summer. There were arts and crafts workshops, musical performances, salsa dancing, snacks and many more adventures.

It was fantastic to be a part of this incredible program. Thank you to NYC DOT for creating this program – we had a blast!

For more information on adopting a street in NYC contact Michele@adoptahighway.net

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Back-to-School Season

school zone

Drive carefully in school zones this Back-to-School Season

It is back-to-school season, which means a little more traffic – bike, pedestrian and car. As summer draws to a close and the classroom bell rings in the new school year, 55 million children across the United States will head back to school. Of that total, AAA estimates that 13% of students walk or bike to school.

Please make it safe for children by paying extra attention when driving. According to AAA, more than 65% of drivers exceed the speed limit within school zones at peak school hours. Be responsible and remember that children may not have the skills or knowledge to pay attention to traffic. Be safe, rather than sorry by following these easy safety tips:

  1. Drive without distraction – no cell phones, texting or adjusting the radio
  2. Obey school zone speed limits
  3. Pick a safe location for drop-off and pick-up of children
  4. Stop for school buses
  5. Be aware and watch for bikes and give them room to navigate

Every child deserves a safe route to school – help by taking a little extra care.

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Happy Birthday USA!

It’s the 4th of July and we are all full of USA pride. Keep the spirit of the 4th going all year long by Sponsoring-A-Highway in your community.

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Road-Trippin’

Summer is here! The kids are out of school, and you’re planning to take a family ROAD TRIP!

Here are some tips from AAA to make sure your trip is a success:

  • Check fluid levels in your car – include oil, coolant, brake and power steering
  • Check your tire pressure – the PSI can be found on a sticker on the driver’s side doorjamb or the manual
  • Check the tread – tires should have a minimum 2/32-inch tread
  • Make sure the headlights, taillights and blinkers are in working order

Head out, drive safe and ENJOY the great roadways in America!

Don’t forget to support the Adopt-A-Highway Sponsors you see along the way!

For information about sponsorship opportunities see our contact page at www.adoptahighway.net

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How Long Does Trash Last?

Adopt A Highway Litter Removal Service of America, Inc. is all about keeping roads clean and safe. But, that is not our only goal. We hope to educate and inspire others to think about the impact of trash on our environment. An average American generates 3.5 pounds of trash each day. This graphic illustrates how long it really takes for common trash items to decompose.

Help reduce your trash output by:

  • Using paper and natural products whenever possible, as they decompose at much faster rate than man-made products
  • Using an aluminum water bottle rather than plastic
  • Recycling and reusing old items

It takes the effort of all to keep our environment healthy!

At AAHLRSA, we are trying to do our part by using decomposable bags in all our markets and recycling items removed from the roadways.

We appreciate all our Adopt-A-Highway sponsors and others that share our vision of a clean and green America!

 

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Adopt-A-Highway; Sponsor vs. Volunteer Explained

Do you ever wonder what the Adopt-A-Highway signs on the side of the road mean?

How does it work?

Who can Adopt-A-Highway?

We are constantly asked these questions. So here, are some of the answers!

There are two types of Adopt-A-Highway programs:

Volunteer programs allow volunteer groups, individuals or organizations to adopt a segment and go out and clean that part of the highway. All cleaning is done by volunteers. These segments are typically not on the Interstates or heavily traveled highways, due to safety concerns and DOT regulations. Cleaning is often infrequent (2 to 4 times per year) as it is strictly done on a volunteer basis. Signs are familiar to most drivers and include the name of the organizations, no logos are allowed and signs are printed in plain white lettering. Volunteer programs re a great way to get involved and contribute to your local community.

Sponsorship programs are an expansion of the Volunteer programs and allows organizations and groups to pay a sponsorship fee for a segment of a highway. This fee, paid to a professional company like AAHLRSA, helps DOTs offset the cost of litter removal on major roadways. These sponsored segments are cleaned by a professional, safety-trained cleaning crew on a regular basis (monthly, bi-monthly or weekly). Litter is sorted and recycled whenever possible. Signs for Sponsorship programs are larger than volunteer signs and include the sponsor’s full color logo. These programs are typically called “Sponsor-A-Highway”. Signage is available in major metropolitan areas and on Interstates and highways that are traveled by millions of commuters.

Which program is for you? Call or email your local Territory Manager or Melinda@adoptahighway.net to find out more about the Sponsor-A-Highway program.

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