Blown tires, hubcaps, mattresses, landscaping tools and scraps, and large pieces of furniture are seen on the roads every day. A poorly secured load can go airborne if the vehicle carrying it reaches a high speed. Not only can debris damage your car, it can also cause a collision as vehicles swerve to avoid it. AAA suggests the following to help avoid colliding with roadway debris:
Slow down – it gives you more time to react should debris be in your lane
Watch all lanes – if you need to swerve, know which lane is safest for a quick lane change
Don’t tailgate – if the person in front of you veers to avoid items, you need time to react
Report hazardous situations immediately
The daily chore of clearing debris, litter and other hazards from highways is costing a lot of money. And that cost is on the rise. In fact, more than $11.5 billion is spent annually for litter and debris removal annually on U.S. highways. These high cost limits a state’s ability to provide improvement and repairs to our roadways. One way to offset these costs is to support the Sponsor-A-Highway program in your state. Contact us for more information.
Tom Wood Automotive has been a fixture in Indianapolis since 1967, starting out as Hedges Pontiac. Tom Wood grew from a single dealership into one of the largest family-owned auto groups in the Midwest, including Lexus, Toyota, Scion, Nissan, Volkswagen, Subaru, Jaguar, Land Rover, Volvo, Porsche, Audi, Ford, and Honda franchises in Central Indiana.
Following in his father’s footsteps as President of Tom Wood Automotive, Jeff Wood has expanded the group to include a state of the art Collision Center, a busy car rental business, an airport, and dealership-based Allstate Insurance branches. We firmly believe in honoring Mr. Wood’s legacy by giving back to our community in a variety of ways, and we’re very proud to be able to add ‘Adopt-A-Highway Sponsor’ to our Tom Wood Cares resume.
Tom Wood is one of the area’s largest automotive dealers and we put a lot of cars on the road every year, so doing our part to keep our local streets and highways looking great seemed like a natural fit!
Jeff Wood, President
We often use this blog to thank our New Sponsors, today we would like to take some time to thank those that have helped us prosper and grow over the last 25 years. Thank You for your continued commitment to the Adopt-A-Highway program!
If so, 2015 is the time to Jump Start your marketing plan. Average daily traffic counts on busy interstates have soared, making them one of the best places to advertise. The problem is many areas prohibit signs and billboards along the roadway. However, Adopt-A-Highway Sponsor signs are right there, on the road, promoting your business and community pride. Some other benefits to the Adopt-A-Highway program include:
Sponsorship is an affordable marketing option for any size business
Sponsorship reaches consumers where they work, live, play and shop
Adopt-A-Highway signs are highly visible to drivers and cannot be “turned-off” in traffic
Your budget dictates how many segments you sponsor – the program is scalable and nationwide
Cause marketing grabs the attention of consumers – as many as 91% of consumers make choices based on “cause” marketing
This month Adopt-A-Highway Litter Removal Service of America, Inc. (AAHLRSA) celebrates its 25 Year Anniversary. Hard to believe that a simple idea formed in a small apartment in California would lead to 25 prosperous years serving DOTs and Corporate Sponsors nationwide. Since 1989, our core business philosophy has been the same – exceed expectations, provide superior service and keep the highways clean! We are extremely thankful for the partnerships we have formed over the past 25 years and feel privileged to work with such dedicated, wonderful people.
So as, we celebrate a little and say Happy Anniversary to ourselves, we would also like to thank EVERYONE that has played a role in our continued success. We could not have made it without you and we look forward to another 25 years of clean and safe roads!
In October, Breast Cancer Awareness Month, we made a commitment to make a monetary donation to Susan G. Komen San Diego for each new Sponsor. We would like to THANK those that helped kick off this program with new sponsorships in October:
- Advanced Orthopedics and Sports Medicine
- Best Western Black Rock Inn
- Cantor & Burger
- Coastal Connections, Inc.
- College Hunks Hauling Junk
- Poison Ivy Control of Missouri
- Raleigh Gold
- Vallejo Team Superstores
Together, because of these Sponsors we have contributed to programs that provide access to breast health, breast care services to low-income and underinsured women, research grants and support services. This quest to help fight and cure breast cancer is near and dear to our hearts. We are proud to say that we pledge to continue making donations for each new sponsor throughout the year.