On March 9, 1985 the 1st volunteer Adopt-A-Highway sign was installed in Tyler, Texas. Members of a civic group committed to keeping a segment of the highway clean. Volunteerism at its finest. Soon, the idea spread across the nation. Today, currently 49 of the 50 states have some form of an Adopt-A-Highway program. Adopt-A-Highway has even made its way into pop culture, with an episode of “Seinfeld” featuring Kramer adopting a one-mile segment of Expressway.
In the last 29 years, the idea has grown to include Sponsor-A-Highway programs, 511 Information sponsorship, Rest Area sponsorships, roadway beautification projects and more. Sponsorship allows corporations, individuals or organizations the opportunity to pay for professional management or clean-up of facilities, in exchange for signage on some of America’s most traveled highways. All of these programs assist state Department of Transportations to offset a tightening budgets, while keeping the roadways safe and litter-free.
For more information on Sponsor-A-Highway opportunities, contact Melinda Centner at Melinda@adoptahighway.net