Interesting Research by Outdoor Advertising Association

Out of home (OOH) advertising and the Internet are the two fastest growing advertising sectors. According to the Outdoor Advertising Association, OOH reached $6.7 billion in 2012. OOH media is composed of billboards, transit, alternative (Sponsor-A-Highway signs) and street furniture. OOH’s growth and its future are supported by the increased mobility of the average consumer. Consumers spend 70% of their day outside of the home. On average, consumers spend 18 hours per week in a vehicle – 60% of which is dedicated to common activities such as commuting to work, grocery shopping and eating out. OOH’s ability to reach on-the-go consumers makes it a potent stand-alone form of advertising. OOH is most effective when combined with other types of ads because it can drive consumers to web searches, mobile searches and social media. For example, the concise copy of OOH is perfect for driving traffic to a website or Facebook page. OOH ads also tend to be more effective to promote local businesses by targeting shoppers near the point of sale, putting messages when and where they reach consumers. An estimated seven out of ten people say an out of home advertisement influences their buying patterns.

Adopt-A-Highway Litter Removal Service of America, Inc. provides an effective OOH advertising platform for businesses looking to reach consumers. For more information on AAHLRSA contact our CEO, Melinda Centner at Melinda@adoptahighway.net

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