With the number of hours spent in the car, out-of home advertising reaches 96% of Americans each and every week. In addition, an estimated 70% of purchasing decisions are made outside of the home and in the car. The majority of working consumers make purchases after work, on the way home. That is why shoppers are so influenced by signage they see on the road on way to the grocery store, drug store or restaurant. Reaching shoppers with roadside signage that works 24/7/365 makes sense.
Not all advertising campaigns are alike and they shouldn’t be. Each company has a unique set of goals, however, the primary objective is always to Reach Your Target Market – Sponsor-A-Highway today.