Sponsorship Has Its Benefits

Unfortunately, every day, people carelessly litter roadways by throwing gum wrappers, cans, and paper out their windows.

As they face budget cuts and safety issues, more and more states are looking towards Sponsor-A-Highway programs to keep roads litter-free. An expansion of the popular and successful Volunteer Adopt-A-Highway program, SPONSORSHIP programs have significant BENEFITS.

  • SAFETY: Sponsored segments on busy highways and Interstates are cleaned by professional crews that have been trained in the safety aspects of cleaning the roadways. Many highly traveled highway sites are understandably not available to Volunteer programs due to safety concerns.
  • CONSISTENTCY: Sponsor-A-Highway segments are cleaned at regular intervals, ranging from weekly to every few months, depending upon location. The number of bags per cleaning is tracked and reported and disposed of appropriately. Litter is also recycled whenever possible.
  • MARKETING/BRANDING: Full-color logo signs are used to recognize the Sponsor of a highway segment. Placed in highly visible locations, these signs are a natural marketing vehicle for any size company. All signs are created, installed and maintained by AAHLRSA. In addition, Sponsor signs are considerably larger than Volunteer signs.
  • COMMUNITY INVOLVEMENT: By sponsoring a highway, participants foster community pride and save taxpayer dollars. There has been a rise in “Cause-Related Marketing” over the last few years, as consumers back companies with a conscience.

Cause Compels Consumers to Move – 91% of global consumers are likely to switch brands to one associated with a good cause, given comparable price and quality.

2013 Cone Communications/ Echo Global CSR Study

Start enjoying the BENEFITS of SPONSORSHIP – to find out more about Adopt a Highway Programs in your area, contact Adopt a Highway Litter Removal Service of America, Inc. for pricing and information at (800) 499-2367.

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