Sponsorship is defined as:
The financial or in-kind support of an activity, used primarily to reach specified business goals.”
Sponsorship is the fastest growing form of marketing in the U.S. It provides the ability to shape public perception in a way that is difficult with in-house marketing and branding efforts. And, sponsorship allows smaller companies to compete with larger companies. You can reach a small local market or large national market depending upon what you sponsor. There are literally thousands of opportunities to sponsor. All of which will increase your credibility, image, and prestige. Sponsorship is viewed in an extremely positive way. Consumers that see businesses making a greater effort to support the community or causes they feel are important are more likely to support that business.
May we suggest litter removal via Sponsor-A-Highway?!
Many municipalities and state agencies have addressed their funding shortfalls by selling naming rights for parks and buildings, train stations and more. Sponsor-a-Highway is similar. Litter removal costs are significant to transportation departments, by implementing a Sponsor-A-Highway program these costs are reduced. Sponsors pay a fee for litter removal and get a sign recognizing their sponsorship. Funds saved can then be used for other road safety initiatives.
Why Sponsor-A-Highway? Because it works!