Sponsorship Benefits
COST EFFECTIVE MARKETINGWith lower cost-per-impression than TV, radio or billboards, SPONSORSHIP marketing delivers a brand message all day, every day for a fraction of the cost. Sponsorship signs are a constant selling tool.
EXCLUSIVITYOne of the only ways to place your name and logo directly on the busiest highways.
BRANDINGSponsor signs can receive more than 150,000 impressions a day, based on Average Daily Traffic Counts. Brand awareness helps consumers gain more familiarity with a company. Frequency of exposure is key to building customer recognition, awareness, and loyalty.
MARKETING WITH
A PURPOSESponsorships allow businesses to be recognized for their financial contribution to safer highways & a cleaner environment. Community goodwill goes a long way with customers, especially today. Achieve both goals with sponsorship. We call that Marketing with a Purpose.
ADAPTABLE TO
ANY BUDGETSponsorship is available for a single sign at a key exit or can be made for multiple locations throughout the area/state. ANY size business can become a sponsor.
For more details contact us today!
HOW IT WORKS?
We do the cleaning, YOU receive the recognition
For an annual SPONSOR-A-HIGHWAY fee, AAHLRSA will:
- Determine optimal locations for signs
- Design sign to maximize effectiveness of logo
- Fabricate, install and maintain logo signs on Interstate
- Our crew cleans your sponsored segment at DOT determined frequency
- Provide additional marketing through social media
Frequently Asked Questions
What is the difference between Adopt-A-Highway & Sponsor-A-Highway?
Through Sponsor-A-Highway, businesses sponsor a section of highway and pay us a monthly fee in order for our work crews to pick up litter on their behalf, once or twice per month depending on DOT’s requirements.
Adopt-A-Highway typically refers to volunteer efforts where groups adopt a section of highway and volunteer to go out and pick up litter two to four times per year. Both groups are recognized with a sign for their contribution.
Are the signs the same?
No.
Sponsored signs are larger and include a larger sponsor recognition panel with full color logo.
Volunteer signs include plain black lettering with no logos. Additionally, most programs prohibit volunteer efforts on busy highways.
What am I allowed to put on the sign?
Company name and four color logo. No phone number or website are permitted. The signs are intended for recognition.
What does it cost to Sponsor-A-Highway?
Price varies depending on the frequency of cleaning and size of the sponsored section. Sign locations are typically one mile or two miles in one direction.
Is there a minimum commitment?
Yes, the minimum commitment is a one year contract. Due to the time involved with sign installation and permitting we do not offer a month to month option.
How long is the section/segment of highway that one can sponsor?
And is it on both sides of the highway?
The section or segment of highway you sponsor (your sign location) typically covers one or two miles in one direction (one side of the highway).
What do I have to do to Sponsor-A-Highway?
Simply choose from a list of available locations, send us your signed agreement and pay. We do the cleaning, you get the recognition!