October 1, 2025

NEW Exclusive Provider of Texas Highway Sponsorship Program

Summary

AAHLRSA is the EXCLUSIVE provider for the Highway Sponsorship Program in Texas. With competitive rates, excellent service, and a simple process, sponsoring a highway with AAHLRSA is an affordable way for businesses to gain visibility while making a real difference in keeping Texas roadways clean. This turnkey opportunity is perfectly suited for businesses wishing to expand their marketing impact and increase public recognition.

Don’t Mess with Texas – Highways That Is!

We’re excited to share some big news: effective October 1, 2025, Adopt A Highway Litter Removal Service of America, Inc. (AAHLRSA) has been chosen as the exclusive provider for the Texas Department of Transportation’s Highway Sponsorship Program.

Stepping in as the exclusive provider marks a new chapter for highway beautification across Texas. It’s a chance for businesses and organizations to have visible, meaningful impact — cleaner roads, more pride in community, and continual recognition at a lower cost than previously offered.

What This MeansTexas Highway Sponsorship Sign

AAHLRSA will now manage the highway sponsorship program which includes both litter pickup and sign installation for all sponsored highway segments across Texas. We’ll partner directly with businesses interested in sponsoring a 1-mile stretch, providing highly visible logo signage on their segment. In return for their support, we handle 100% of the litter removal—delivering cleaner roadways and meaningful brand exposure.

Why It Matters
  • Updated Pricing – A streamlined, cost-effective pricing structure makes participation more accessible to a wide range of businesses and organizations.
  • Reduced Litter – Regular, professional removal will significantly improve the appearance and safety of Texas highways.
  • Cost Savings for TxDOT – Sponsorships offset the need for taxpayer-funded litter removal, providing long-term savings for the state.
  • High-Impact Marketing – Custom logo signs on major highways deliver 24/7 exposure to thousands of drivers daily.

      The program is a proven example of public–private partnership at work,” said Alejandro Macia, President/CEO of AAHLRSA. “Sponsors receive continuous brand exposure on high-traffic roadways, while TxDOT and the people of Texas benefit from cleaner highways and reduced maintenance costs. It is an efficient solution that delivers measurable results.”

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      If you’re interested in sponsoring a highway segment in Texas, fill out our quote request form or email Paige Woods, Texas Territory Manager, directly at paige@adoptahighway.net