Category Archives

Sponsor-A-Highway

Why Sponsor-A-Highway? Because it works

Why Sponsor-A-Highway?

Sponsorship is defined as:

The financial or in-kind support of an activity, used primarily to reach specified business goals.”

Sponsorship is the fastest growing form of marketing in the U.S. It provides the ability to shape public perception in a way that is difficult with in-house marketing and branding efforts. And, sponsorship allows smaller companies to compete with larger companies. You can reach a small local market or large national market depending upon what you sponsor. There are literally thousands of opportunities to sponsor. All of which will increase your credibility, image, and prestige. Sponsorship is viewed in an extremely positive way. Consumers that see businesses making a greater effort to support the community or causes they feel are important are more likely to support that business.

May we suggest litter removal via Sponsor-A-Highway?!

Many municipalities and state agencies have addressed their funding shortfalls by selling naming rights for parks and buildings, train stations and more. Sponsor-a-Highway is similar. Litter removal costs are significant to transportation departments, by implementing a Sponsor-A-Highway program these costs are reduced. Sponsors pay a fee for litter removal and get a sign recognizing their sponsorship. Funds saved can then be used for other road safety initiatives.

Why Sponsor-A-Highway? Because it works!

 

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Safety Tips for Back to School

Back to School

Back to School time – be cautious & alert in School Zones!

Yes, it is Back to School time already!

In the next few weeks 55 million children across the United States will be heading back to school. Of that total, AAA estimates that 13% of students walk or bike to school. Walking or biking to school is great exercise for kids. However, during this transition, road travel increases and traffic patterns shift, making it a dangerous time of year for both drivers and pedestrians, especially young children. The more prepared they are the better. So here are some simple safety tips that parents can use to help get your kids safely to and from school:

  • Practice the route with your children
  • Teach them to always use the same route, no shortcuts
  • Cross streets only at crosswalks, preferably with crossing guards
  • Always use left-right-left rule when crossing the street
  • Put away the cell phone – distracted walking/biking is as dangerous as distracted driving
  • Walk in a group
  • Don’t wear headphones
  • Bikers should obey traffic laws just like vehicles
  • If riding a bike or scooter, always wear a helmet
  • Younger children should be taught to walk bikes across the street

And, always Adopt-A-Highway’s favorite tip –

Please Don’t Litter

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Memorial Day 2017

Memorial Day, originally called Decoration Day, is a day of remembrance for those who have died in service of the United States of America. Memorial Day was borne out of the Civil War to honor our dead. After World War I, it was extended to include all service members who died in military action. Since 1971, Memorial Day has been observed on the last Monday of May. It is the tradition to fly the flag of the United States at half staff from dawn until noon. Other traditions include visiting cemeteries, memorials and placing American flags on each grave in national cemeteries.

Memorial Day weekend also heralds the unofficial start to summer and crowded travel days. As a Federal holiday all non-essential Government offices are closed, as are schools, and most businesses.  A long weekend, warm weather and the approaching summer spirit means long weekend road trips and barbecues. An estimated 34 million people will drive more than 50 miles to celebrate over this weekend in 2017, according to AAA.

Since Memorial Day has taken on a weekend celebration feel, in 2000, Congress established a National Moment of Remembrance, asking Americans to pause for one minute at 3pm in an act of national unity. The time was chosen because 3pm “is the time when most Americans are enjoying their freedoms on the national holiday.” So take the weekend, the day or a moment to remember our fallen HEROES!

We at Adopt-A-Highway Litter Removal Service of America salute those that gave their life for our freedom! Be safe out there as you travel and remember to put trash in its place.

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Plant A Tree – Earth Day is April 22, 2017

Earth Day 2017 is April 22nd – help us Plant A Tree (or 50)!

It doesn’t take much to make a difference for our little blue planet! Picking up litter, recycling some plastic bottles and planting trees are just a few small things that can make a huge impact. Imagine if every person did just one of these “green” things every, single day. We, at Adopt-A-Highway Litter Removal Service of America, Inc., have made it our life’s work to make the world a cleaner place – it is truly what we do every day. In April each year we do a little more. For each NEW sponsor that joins us in our efforts this month, we will donate 50 trees to Earth Day Network’s Trees for the Earth Campaign.

Earth Day 2017 - Adopt A Highway will Plant A Tree for each new sponsor

 

Launched in 2016, Trees for the Earth’s goal is to plant, or inspire the planting of, 7.8 billion trees worldwide by 2020—one for every person projected to be on Earth.

Join our team and Plant A Tree – actually 50 trees! Plus, you will be helping make this planet cleaner one piece of litter at a time.

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Spring Forward

It is time to Spring Forward! Daylight Saving Time (DST) starts Sunday, March 12th (2:00 am to be exact). Be sure to set your manual clocks ahead by one hour on Saturday night. It is much less of a hassle these days, as computers, phones, DVRs, etc. reset the time automatically.

Why We Spring Forward?

The time change moves more daylight into the evening hours. The idea of DST traces its roots back to Benjamin Franklin who was trying to figure out a way to use less candles. The actual time change was first used in World War I in an effort to conserve energy (longer daylight hours meant less fuel burned for lamps.)

DST was reintroduced during World War II and reinstated in the U.S. in 1942. In 1966, Congress passed the time act making DST a nationwide practice but allowing states to opt out.  The dates of Daylight Saving Time have been altered several times, however, the current ones were set in 2007.

Fun Facts about Daylight Saving Time

  1. The name is Daylight Saving Time – not Daylight Saving’s Time or Daylight Savings Times.
  2. More than 70 countries and one-fifth of the world’s population follow DST.
  3. Arizona and Hawaii are the only states that don’t observe DST. Neither do China, India or Japan.
  4. Clocks will change back on Sunday, Nov. 5, 2017
  5. Daylight Saving Time is a good time to check – and if needed change – the batteries in your smoke detectors around the house.

Whether you love or hate DST,  the 1st day of the commute is usually tough. Be careful driving to work or school Monday morning, turn on your lights  and always, always please do NOT litter!

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Sponsor-A-Road: Eastern Shore of Virginia

We are expanding to the Eastern Shore of VA!

The Eastern Shore of Virginia consists of Accomack and Northampton counties on the Atlantic coast of  Virginia.  This beautiful 70-mile stretch of beach community is a part of the Delmarva Peninsula and is separated from the rest of Virginia by the Chesapeake Bay. Home to charming, historic seaside towns as well as the Mid-Atlantic Regional Space Authority, NASA and famed Chincoteague Island, this region is a thriving tourist destination all year long.

The NEW Sponsor-A-Road program will allow businesses and individuals to help keep the roads throughout the community litter free. Sponsored segments will be available for 1-mile sections, with litter pick up taking place throughout the Eastern Shore of Virginia. As always, the clean up will be done by our professionally-trained crews. Sponsors will receive a recognition sign that contains their full-color logo. These Sponsor-A-Road signs will be placed in highly visible locations. Prime sign locations are available on well-traveled highways such as US 13 and 175. Additional locations are also available throughout the region.

AAHLRSA launched Sponsor-A-Road in partnership with Accomack-Northampton Planning District Commission and WasteWatchers of the Eastern Shore, to keep this beautiful stretch of beach community clean and environmentally safe.

For more information on sponsoring a road on the Eastern Shore of VA contact Paige Woods, Territory Manager at paige@adoptahighway.net

 

 

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Love your Logo?

Love your logo? Put is on display!

A lot of work goes into developing a company logo. It is a key aspect of a company’s brand identity and should distinguish a brand from its competitors.

A logo takes thought and creativity, and many elements must be considered to create a good one. The design process should strive to make the logo immediately recognizable, inspiring trust, loyalty and an implied superiority. A good one is unique, graphic and simple in form, conveying the brand’s image message.

Red and blue are the dominate colors used and most companies use no more than two colors for their logo. Simplicity makes a logo recognizable, memorable and easy for consumers to understand. An Udemy survey found consumers’ favorite to be:
                                                                      Amazon logostarbucks logoapple logo

An effective logo should work across a variety of media and applications (i.e. Sponsor-A-Highway signs).

We know you put thought, time and money into your company logo, so we suggest you put it on display for thousands to see with Sponsor-A-Highway!

We kinda dig ours too!

 

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New Years Resolution

Still looking for a New Years resolution?

We have an idea:
  1. Save the environment
  2. Amp up your marketing
  3. Contribute to your community

 Hint: Sponsor-A-Highway & take care of all three in one

New Years resolution + Sponsor A Highway

Sponsor A Highway as a New Years resolution & get great marketing exposure that works

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Happy Holidays!

canva-happy-holidays-snowflake-postcard-mabsy_mzbnq

We are proud to partners with so many excellent sponsors. 

Wishing you all a happy and healthy holiday season from your team at Adopt-A-Highway Litter Removal Service of America, Inc.

 

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Winter Driving

Road safety is our thing! With winter driving upon us, it is important to be prepared in case of an emergency. That is right – it is time to stop procrastinating and finally put together that Winter Auto Emergency Kit. Here are some suggested items to include:

  • Coat, gloves and bootswinter-driving-list
  • Blanket(s)
  • Waterproof tarp
  • Extra clothing (socks, sweatshirt, shoes)
  • Small shovel
  • Booster/Jumper cables
  • Non-perishable food items (granola bars, trail mix, almonds)
  • Water bottles
  • First aid kit
  • Flashlight and extra batteries
  • Waterproof matches and candles
  • Duct tape
  • Fire extinguisher
  • Snow Chains
  • Flares
  • Ice scraper

 

Other key tips for safe winter driving:

  1. Check your tire treads and change to winter tires in snow prone regions
  2. Slow down – the posted speed limit is a suggested speed for good road conditions, when weather is a factor always slow down
  3. Allow for more space between cars – on slick roads, stopping speeds are far longer
  4. Check the road report before you go – call 511 for real-time road conditions/traffic situations

Be safe out there!

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