We thought it would be fun to share some Thanksgiving Facts in the week leading up to Turkey Day! Our favorite statistics is that according to AAA, nearly 47 million people will be traveling this Thanksgiving by car, the most than since 2007. More drivers and families on the roads equals more marketing exposure for our wonderful sponsors! Feast on these facts, be safe on the roads and ENJOY your Thanksgiving!
Friday, November 11th is Veterans Day 2016
Veterans Day is a federal holiday that honors the bravery and service of all U.S. veterans. Veteran refers to anybody who served in the U.S. military (US Army, Navy, Marine Corps, Air Force, and Coast Guard) in times of war or peace.
Be the smartest one in your office with these interesting facts about Veterans Day:
- There is not supposed to be an apostrophe in Veterans Day. Still, some spell it Veteran’s Day or Veterans’ Day.
- The holiday began as Armistice Day on Nov. 11, 1919, the first anniversary of the end of World War I.
- World War I ended November 11th, at the 11th hour. It is also the 11th month of the year.
- On November 11, 1921 the first Tomb of the Unknown Soldier was created as a memorial at Arlington National Cemetery. The tomb has the words inscribed, “Here rests in honored glory An American Soldier Known but to God.” Unknown soldiers from subsequent wars have been laid to rest at this memorial.
- Armistice Day was officially renamed Veterans Day by President Eisenhower in 1954.
- Between 1968 and 1975, Veterans Day was observed on the Friday closest to the 11th, making it a three day holiday for federal workers.
- President Ford signed a law which returned the annual observance of Veterans Day to its original, historically significant date of November 11, in 1978.
- Veterans Day, honors all veterans, living or dead, which differs from Memorial Day that pays tribute to those who lost their lives in combat.
- There are 19.6 million veterans in the United States, according to the most recent statistics available, from a 2013 Census survey.
- There are 1.6 million female veterans.
- There are 9.3 million veterans over the age of 65.
The Adopt-A-Highway Litter Removal Service of America Team would like to sincerely THANK all soldiers for their patriotism, love of country, and willingness to serve and sacrifice for the common good. We SALUTE you!
Litter removal costs the U.S. more than $11.5 billion annually, with businesses paying for approximately 80%; local/state governments, schools, and other organizations picking up (pun intended!) the remaining 20%. According to Keep America Beautiful’s Litter Study, here are some interesting facts:
- More than 50 billion pieces of litter are on U.S. roadways each year.
- The majority of this trash is less than 4 inches, making it difficult to clean-up.
- That is the equivalent of 6,729 pieces of trash per mile of roadway.
- As you may guess, tobacco products (cigarette butts and packaging) make up about 40% of this litter. Plastic and paper are the next biggest categories.
- Roadway litter comes from both drivers and pedestrians. Drivers cause (52%), pedestrians (23%), and improperly covered truck loads (16%).
The cost of cleaning up litter is high, but so are the environmental consequences. Wind and weather, traffic, and animals move litter around, potentially into gutters, lawns and landscaped areas, alleyways, and parking structures. Litter near storm drains and beach debris are also likely to wash into local waterways, with potential for serious environmental contamination.
Let’s stop this trashy habit – Sponsor-A-Highway today!
Snoqualmie Casino and Adopt-A-Highway In the News!
Adopt-A-Highway was pleased to be highlighted in an excellent article titled “Product Marketing In A Web-Based World” by 425 Business, a business lifestyle publication in Washington. The article discusses “old-school” marketing methods and their effectiveness in today’s digital marketplace. See an excerpt below:
The primary benefits of outdoor marketing have not changed over the years. Billboards still offer good bang for the buck: British research firm BrandScience found that every dollar spent globally on outdoor ads resulted in $2.80 in sales. Moreover, billboards can be used to target a specific geographic audience, perhaps commuters who live and work along a highway that leads to the business.
Like billboards, stationary outdoor ads such as benches, posters, and static window clings improve marketing potential around the clock and feature the power of repetition for those consumers who pass by a specific location or ride a specific bus every day. Many of these outdoor ads often are even less expensive than billboards, depending on size and location.
“Since there is limited outdoor advertising space in the state of Washington, we made the decision to utilize the freeway signage, Adopt-a-Highway,” said Snoqualmie Casino CEO Jon Jenkins. “We have a limited number of billboards, but we have a large number of Adopt-a-Highway (signs) available to us.”
With 64 sponsored segments of highway throughout the state, Snoqualmie Casino has more signage than any other company in Washington, according to the state Department of Transportation. Utilizing the Adopt-a-Highway program allows a business to not only gain visibility, but also gives that organization the opportunity to give back to its community in a productive, environmentally friendly way.
Article originally appeared in 425 Business August 22, 2016 written by Joanna Kresge
Bus Safety tips for the Back to School crowd!
At Adopt-A-Highway, we are all about safety. Last week we blogged about walking and biking to school safely, now here are some simple tips for students taking the bus:
- Get children to bus stop early
- Don’t play or dart out into the street near bus stop
- When bus approaches or walking by bus, always stay 6 feet away from curb
- Wait for bus to stop completely before trying to get on or off
- Always use a cross walk and cross in front of the bus – but be at least 10 feet in front before you cross
- Before crossing be sure you can see the driver and the driver can see YOU!
Be safe & learn something new every single day!
And Adopt-A-Highway Litter Removal’s favorite tip of all time – do NOT litter!
Yes, it is Back to School time already!
In late August/early September 55 million children across the United States will be heading back to school. Of that total, AAA estimates that 13% of students walk or bike to school. Walking or biking to school is great exercise for kids. However, during this transition, road travel increases and traffic patterns shift, making it a dangerous time of year for both drivers and pedestrians, especially young children. The more prepared they are the better. So here are some simple safety tips that parents can use to help get your kids safely to and from school:
- Practice the route with your children
- Teach them to always use the same route, no shortcuts
- Cross streets only at crosswalks, preferably with crossing guards
- Always use left-right-left rule when crossing the street
- NO Pokemon GO – Put away the cell phone – distracted walking/biking is as dangerous as distracted driving
- Walk in a group
- Don’t wear headphones
- Bikers should obey traffic laws just like vehicles
- If riding a bike or scooter, always wear a helmet
- Younger children should be taught to walk bikes across the street
And, always Adopt-A-Highway’s favorite tip –
Summer is off to a HOT start. The body sweats to cool itself down. During hot weather, especially with high humidity, sweating just isn’t enough and temperatures can rise quickly to dangerous levels. Our Adopt-A-Highway workers spend many hours in the sun picking up litter and making sure the highways are clean. So we thought we would share some of our Beat the Heat tips:
- Drink plenty of water, before and after you are in the sun
- Drink water every 15 minutes even if you are not thirsty
- Stay away from alcohol, caffeinated and sugary drinks which contribute to dehydration
- Wear loose fitting, lightweight and light-colored clothing
- Wear a hat
- Apply sunscreen
- Rest frequently in the shade to cool down
- Know the symptoms of Heat Exhaustion and Heatstroke (see graphic)
If you suspect somebody is suffering from heat-related illness, get them into a cool spot and contact medical personnel.
As the weather heats up and the traditional school year ends, it is time to get out there and HIT THE ROAD! AAA reports that 66% of Americans will take a summer trip in 2016. In fact, the majority of those planning to travel this summer will take 3.5 trips between Memorial Day and Labor Day. Road trips, national parks and theme parks are the most popular types of vacations for families planning to travel this summer.
That’s right Americans are taking road trips! Nearly 56% of travelers are planning a driving vacation this summer, according to AAA. According to Enterprise Rent-A-Car (one of our valued sponsors) more than half of Americans are willing to drive up to 300 miles for a weekend road trip.
Gas prices are expected to remain low, which is contributing to the boost in driving trips. Travelers also say they prefer to drive because of the flexibility it provides once at their destination.
Summer is the time to HIT THE ROAD! We mean that literally – it is the BEST time to add Adopt-A-Highway to your marketing plan. More travelers and families exploring this great nation, means more great exposure for your business.