Sponsorship is defined as:
The financial or in-kind support of an activity, used primarily to reach specified business goals.”
Sponsorship is the fastest growing form of marketing in the U.S. It provides the ability to shape public perception in a way that is difficult with in-house marketing and branding efforts. And, sponsorship allows smaller companies to compete with larger companies. You can reach a small local market or large national market depending upon what you sponsor. There are literally thousands of opportunities to sponsor. All of which will increase your credibility, image, and prestige. Sponsorship is viewed in an extremely positive way. Consumers that see businesses making a greater effort to support the community or causes they feel are important are more likely to support that business.
May we suggest litter removal via Sponsor-A-Highway?!
Many municipalities and state agencies have addressed their funding shortfalls by selling naming rights for parks and buildings, train stations and more. Sponsor-a-Highway is similar. Litter removal costs are significant to transportation departments, by implementing a Sponsor-A-Highway program these costs are reduced. Sponsors pay a fee for litter removal and get a sign recognizing their sponsorship. Funds saved can then be used for other road safety initiatives.
Why Sponsor-A-Highway? Because it works!
Yes, it is Back to School time already!
In the next few weeks 55 million children across the United States will be heading back to school. Of that total, AAA estimates that 13% of students walk or bike to school. Walking or biking to school is great exercise for kids. However, during this transition, road travel increases and traffic patterns shift, making it a dangerous time of year for both drivers and pedestrians, especially young children. The more prepared they are the better. So here are some simple safety tips that parents can use to help get your kids safely to and from school:
Practice the route with your children
Teach them to always use the same route, no shortcuts
Cross streets only at crosswalks, preferably with crossing guards
Always use left-right-left rule when crossing the street
Put away the cell phone – distracted walking/biking is as dangerous as distracted driving
Walk in a group
Don’t wear headphones
Bikers should obey traffic laws just like vehicles
If riding a bike or scooter, always wear a helmet
Younger children should be taught to walk bikes across the street
And, always Adopt-A-Highway’s favorite tip –
Please Don’t Litter
Memorial Day, originally called Decoration Day, is a day of remembrance for those who have died in service of the United States of America. Memorial Day was borne out of the Civil War to honor our dead. After World War I, it was extended to include all service members who died in military action. Since 1971, Memorial Day has been observed on the last Monday of May. It is the tradition to fly the flag of the United States at half staff from dawn until noon. Other traditions include visiting cemeteries, memorials and placing American flags on each grave in national cemeteries.
Memorial Day weekend also heralds the unofficial start to summer and crowded travel days. As a Federal holiday all non-essential Government offices are closed, as are schools, and most businesses. A long weekend, warm weather and the approaching summer spirit means long weekend road trips and barbecues. An estimated 34 million people will drive more than 50 miles to celebrate over this weekend in 2017, according to AAA.
Since Memorial Day has taken on a weekend celebration feel, in 2000, Congress established a National Moment of Remembrance, asking Americans to pause for one minute at 3pm in an act of national unity. The time was chosen because 3pm “is the time when most Americans are enjoying their freedoms on the national holiday.” So take the weekend, the day or a moment to remember our fallen HEROES!
We at Adopt-A-Highway Litter Removal Service of America salute those that gave their life for our freedom! Be safe out there as you travel and remember to put trash in its place.
Earth Day 2017 is April 22nd – help us Plant A Tree (or 50)!
It doesn’t take much to make a difference for our little blue planet! Picking up litter, recycling some plastic bottles and planting trees are just a few small things that can make a huge impact. Imagine if every person did just one of these “green” things every, single day. We, at Adopt-A-Highway Litter Removal Service of America, Inc., have made it our life’s work to make the world a cleaner place – it is truly what we do every day. In April each year we do a little more. For each NEW sponsor that joins us in our efforts this month, we will donate 50 trees to Earth Day Network’s Trees for the Earth Campaign.
Launched in 2016, Trees for the Earth’s goal is to plant, or inspire the planting of, 7.8 billion trees worldwide by 2020—one for every person projected to be on Earth.
Join our team and Plant A Tree – actually 50 trees! Plus, you will be helping make this planet cleaner one piece of litter at a time.
We are expanding to the Eastern Shore of VA!
The Eastern Shore of Virginia consists of Accomack and Northampton counties on the Atlantic coast of Virginia. This beautiful 70-mile stretch of beach community is a part of the Delmarva Peninsula and is separated from the rest of Virginia by the Chesapeake Bay. Home to charming, historic seaside towns as well as the Mid-Atlantic Regional Space Authority, NASA and famed Chincoteague Island, this region is a thriving tourist destination all year long.
The NEW Sponsor-A-Road program will allow businesses and individuals to help keep the roads throughout the community litter free. Sponsored segments will be available for 1-mile sections, with litter pick up taking place throughout the Eastern Shore of Virginia. As always, the clean up will be done by our professionally-trained crews. Sponsors will receive a recognition sign that contains their full-color logo. These Sponsor-A-Road signs will be placed in highly visible locations. Prime sign locations are available on well-traveled highways such as US 13 and 175. Additional locations are also available throughout the region.
AAHLRSA launched Sponsor-A-Road in partnership with Accomack-Northampton Planning District Commission and WasteWatchers of the Eastern Shore, to keep this beautiful stretch of beach community clean and environmentally safe.
For more information on sponsoring a road on the Eastern Shore of VA contact Paige Woods, Territory Manager at firstname.lastname@example.org
Litter removal costs the U.S. more than $11.5 billion annually, with businesses paying for approximately 80%; local/state governments, schools, and other organizations picking up (pun intended!) the remaining 20%. According to Keep America Beautiful’s Litter Study, here are some interesting facts:
- More than 50 billion pieces of litter are on U.S. roadways each year.
- The majority of this trash is less than 4 inches, making it difficult to clean-up.
- That is the equivalent of 6,729 pieces of trash per mile of roadway.
- As you may guess, tobacco products (cigarette butts and packaging) make up about 40% of this litter. Plastic and paper are the next biggest categories.
- Roadway litter comes from both drivers and pedestrians. Drivers cause (52%), pedestrians (23%), and improperly covered truck loads (16%).
The cost of cleaning up litter is high, but so are the environmental consequences. Wind and weather, traffic, and animals move litter around, potentially into gutters, lawns and landscaped areas, alleyways, and parking structures. Litter near storm drains and beach debris are also likely to wash into local waterways, with potential for serious environmental contamination.
Let’s stop this trashy habit – Sponsor-A-Highway today!
Yes, it is Back to School time already!
In late August/early September 55 million children across the United States will be heading back to school. Of that total, AAA estimates that 13% of students walk or bike to school. Walking or biking to school is great exercise for kids. However, during this transition, road travel increases and traffic patterns shift, making it a dangerous time of year for both drivers and pedestrians, especially young children. The more prepared they are the better. So here are some simple safety tips that parents can use to help get your kids safely to and from school:
- Practice the route with your children
- Teach them to always use the same route, no shortcuts
- Cross streets only at crosswalks, preferably with crossing guards
- Always use left-right-left rule when crossing the street
- NO Pokemon GO – Put away the cell phone – distracted walking/biking is as dangerous as distracted driving
- Walk in a group
- Don’t wear headphones
- Bikers should obey traffic laws just like vehicles
- If riding a bike or scooter, always wear a helmet
- Younger children should be taught to walk bikes across the street
And, always Adopt-A-Highway’s favorite tip –
Boost marketing with multiple Adopt-A-Highway signs!
We have many sponsors that opt to sponsor multiple segments of highways – some in a single market, some across the nation. Some have 100+ signs, while others have three signs. Any business can afford to make the program their own – it is scale-able to your budget constraints while making a big impact on customers and the community.
We asked why sponsors choose Adopt-A-Highway (Sponsor-A-Highway) to boost their marketing and here is what a few said:
“My investment in five Sponsor-A-Highway signs in the St. Louis area is truly a win/win situation. Not only are we doing our part in helping keep our community cleaner, we are receiving a huge response from potential customers. The return we have experienced over the past year far exceeds our radio and billboard advertising. We bid on approximately 500 to 600 jobs every year, and at least one third were generated from our Sponsor-A-Highway signs. People really take notice of these signs.”
Walt Thorngren, Just Wooden Fences, Missouri
“To anyone looking to make a low-cost, high impact in their local community, I would recommend this program”
Brian Eastwood, Jobing.com, Arizona
“The best way to create presence, is to CREATE it. And, having more signs is a constant reminder or your existence”
Sam Ghanim, My Way Carpet, NJ
We couldn’t agree more. To increase your marketing exposure go to our GET A QUOTE page and ask about our multiple sign discount!
As the weather heats up and the traditional school year ends, it is time to get out there and HIT THE ROAD! AAA reports that 66% of Americans will take a summer trip in 2016. In fact, the majority of those planning to travel this summer will take 3.5 trips between Memorial Day and Labor Day. Road trips, national parks and theme parks are the most popular types of vacations for families planning to travel this summer.
That’s right Americans are taking road trips! Nearly 56% of travelers are planning a driving vacation this summer, according to AAA. According to Enterprise Rent-A-Car (one of our valued sponsors) more than half of Americans are willing to drive up to 300 miles for a weekend road trip.
Gas prices are expected to remain low, which is contributing to the boost in driving trips. Travelers also say they prefer to drive because of the flexibility it provides once at their destination.
Summer is the time to HIT THE ROAD! We mean that literally – it is the BEST time to add Adopt-A-Highway to your marketing plan. More travelers and families exploring this great nation, means more great exposure for your business.
At Adopt-A-Highway Litter Removal LITTER is a dirty word!
Littering has economic, legal and environmental impacts in the form of spending millions of dollars in cleaning up litter, huge fines if caught littering from a vehicle and damage to our surroundings that can effect plants and animals and can cause loss to local tourism industry. Why we at Adopt-A-Highway Litter Removal thinks LITTER is a Dirty word:
Litter can cause severe car accidents. All that it takes is for some trash in the road and it’s a car accident waiting to happen. You can indirectly cause a car accident by littering on the road.
It’s illegal. Though the fines vary by state, city and county, you will be charged if you are caught littering.
Lowers home values. Places with high littering also have lower home and property values and are more likely to be the site of fires.
It’s expensive…very expensive. Ever year millions upon millions of taxpayers’ dollars are spent cleaning up litter.
Environmental problems. Litter on the ground degrades natural areas, kills plants and animals. Cigarette butts, which make up half of all littered objects, take ten years to decompose because of cellulose acetate.
Litter can spoil water quality. The hazardous waste seeps into soil and can cause ground water pollution.
We can’t stop everybody from littering (although it is worth a try), we will commit to keeping the roads clean with your sponsorship! Contact us today for a quote.