Adopt A Highway sponsorship program, also known as Sponsor A Highway, reduces ugly, dangerous highway litter, while decreasing costs for DOTs. Sponsors pay an annual fee to receive a logo sign, while we provide 100% of the highway litter removal. Highway sponsorship signs get MILLIONS of impressions annually, reaching customers all day, every single day.
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Keep America Beautiful (kab.org) and AAHLRSA have a similar vision of litter free America!
Cleaner, Safer Highways — Sponsor A Highway
Adopt-A-Highway Litter Removal Service of America, Inc. manages Adopt A Highway sponsorship programs in 27 markets in the United States. In partnership with department of transportations (DOTs), local agencies and Toll Authorities, we work daily to keep America’s roads litter free. Our program names may vary from Adopt A Highway, Adopt A Road, Adopting a Highway, Sponsor A Road, Sponsor A Street to Sponsor A Highway, but they all amount to one thing – cleaner, safer highways for all.
Adopt A Highway sponsorship provides several benefits to the sponsor and to the community. Sponsorship signs are placed on highly-traveled highways in visible, desirable locations, allowing businesses to use their highway adoption sponsorship as a marketing tool. A unique feature of adopting a highway is that the program can work for small business to large Fortune 500 companies. From sponsoring a single mile to hundreds of miles, sponsors are making a difference because “every litter bit counts”. The recognition signs are used to boost brand awareness and create community goodwill, while addressing the issue of litter on the roadways.
Highway litter poses a real danger to drivers and the environment. Litter removal is also extremely expensive for DOTs. It costs an estimated $11.5 billion each year to keep America’s roads clean (Keep America Beautiful, 2010). With our crews providing 100% of the litter removal in a safe and efficient manner, the Sponsor A Highway programs are a win-win option. Since our founding in 1986, we have specialized in growing and expanding highway sponsorship programs. We have literally removed millions of bags of highway litter.