Category Archives

Sponsorship

Driving Danger of Litter & Debris

 

Litter Free Roads save lives tips from Adopt-A-Highway Litter Removal

Secure your load – It could save a life!

Litter and debris on roads cause car accidents. All that it takes is for some trash in the road and it is an accident waiting to happen.  Whether it is the result of a Toyota Prius running over a piece of metal on the highway or an RV swerving to avoid trash, you can indirectly cause an accident by littering. Unsecured loads are responsible for an estimated 25,000 accidents each year in the United States, resulting in approximately 80-90 deaths per year (Source: AAA Foundation for Traffic Safety). To make sure your vehicle is road-worthy, please review the following tips:

  1. Use tarps, bungee cords, netting, straps or rope
  2. Put lighter weight items at the bottom of the load
  3. Tie larger items directly to your vehicle
  4. Don’t overload your vehicle

Finally, and honestly the most important, is answering one simple question should indicate if your load is secure:

WOULD I FEEL SAFE IF I WERE DRIVING BEHIND MY VEHICLE?

Adopt-A-Highway Litter Removal is all about road safety. Please get a quote to see how you can make a difference by sponsoring a highway!

Adopt-A-Highway Keep America Beautiful Litter Removal Road Safety Sponsor-A-Highway Sponsor-A-Road Sponsorship Stop Litter0 comments

Multiple Signs Boost Marketing Power

Boost marketing with multiple Sponsor-A-Highway signs!

We have many sponsors that opt to sponsor multiple segments of highways – some in a single market, some across the nation. Many sponsors have 100+ signs, while others have three signs located near their primary business. Sponsor-A-Highway signage is very cost-effective. Any business can afford to boost marketing and make the program their own. It is scale-able to your budget constraints while making a big impact on customers and the community.

We asked why companies choose Sponsor-A-Highway to boost their branding and here is what a few said:

Johnson Automotive testimonial on Adopt-A-Highway Litter Removal Service in North Carolina

Literally, Johnson Automotive is the largest sponsor in the United States with over 300 signs and adding more all the time. They have found that multiple signs boosts marketing power!

 

Bohemia Outlook boosts marketing with Sponsor-A-Highway

Weddings@Bohemia Outlook has several signs in Delaware which have clearly increased their reach and brand awareness.

 

There is nothing that says it better than a client’s testimonial. We are proud to have happy sponsors! To boost YOUR marketing power go to our GET A QUOTE page and ask about our multiple sign pricing!

Adopt-A-Highway Litter Removal Sponsor-A-Highway Sponsorship Stop Litter0 comments

Earth Day 2018

In honor of Earth Day 2018, Adopt-A-Highway Litter Removal Service of America, will make a donation to Keep America Beautiful for each new sponsor. Our mutual mission is to end litter and keep our country clean.

Keep America Beautiful inspires, as well as educates people to take action each day to improve and beautify their community.

We envision a country where every community is a clean, green beautiful place to live.”

Through a variety of national programs and initiatives with our more than 600 community-based affiliates, KAB engages more than 5 million volunteers. Most importantly, their efforts and programs aim to End Littering, Improve Recycling, and Beautify America’s Communities.

 

Adopt-A-Highway Litter Removal is making donations to Keep America Beautiful for Earth Day 2018

We hope to make a large donation as part of our Earth Day promotion. Get a quote today to Keep America Beautiful.

Adopt-A-Highway Earth Day Earth Day Network Environment Keep America Beautiful Sponsor-A-Highway Sponsor-A-Road Sponsorship Stop Litter0 comments

Volunteer or Sponsor: What is the Difference?

Litter costs a lot to clean up, Adopt A Highway Litter Removal can helpLitter removal on our highways is expensive and never ending. Annually more than $11.5 billion is spent to keep roads clean. Each Department of Transportation (DOT) is responsible for their own litter removal expenses – which adds up quickly.

We get lots of questions about our program.

We understand, It is confusing. Some states call both programs Adopt-A-Highway, some specify Sponsor-A-Highway. Even our company name makes it confusing.

So, here it is Volunteer or Sponsor: What is the Difference?

Adopt-A-Highway volunteer and Sponsor-A-Highway programs are both beneficial. They reduce the overall clean-up costs to the DOTs, allowing these funds to be used on other infrastructure safety projects. Both are DOT approved and supported. Sponsorship is a partnership with a service provider such as ADOPT-A-HIGHWAY LITTER REMOVAL SERVICE OF AMERICA. Volunteer programs are run by the state and are usually coordinated at a local level.

One of the primary differences in the volunteer & sponsor programs is safety. Many heavily traveled highways just are not safe for volunteers, so they are not available to adopt. Sponsorship programs allows these highways to be cleaned. The litter removal is completed by employees that go through strict safety-training.

Keeping highways free from litter is not an easy or glamorous task,” said AAHLRSA President Alejandro Macia “But we take pride in beautifying the roads and maintaining safety for traveling motorists. We do it with our excellent field crews, who are experienced at working along busy highways.”

Other differences include the frequency and consistency. Volunteer programs typically require 2 cleanings per year. Many volunteer groups do significantly more than that, but some do the minimum requirement. With a sponsor program, DOTs set the frequency of litter removal based on traffic counts and need. Litter is removed from sponsored segments once or twice a month. This frequency means litter build up is reduced all year-round.

A final difference is the signage. Since sponsors are supporting highway litter removal through a fee, the signs in most states are larger, include color and logo. Volunteer signs include the name of the volunteer group in black, no colors and no logos.

NAM sponsor for Sponsor-A-Highway in New York & surrounding areas. This Adopt-A-Highway sign is in New York City.

Sample of a SPONSOR program sign from New York City.

Bottom line, we all want to help keep the highways clean & people safe!

Check out our MARKETS page and see if there is a SPONSORSHIP program available in your area. For volunteer opportunities, visit your state DOT website.

Adopt-A-Highway Sponsor-A-Highway Sponsor-A-Road Sponsorship Stop Litter0 comments

National Pet Day – Driving with Fido

Does your pet love to ride in the car?
Some safety tips for driving with your pet on National Pet Day.
Keep your pets safe while driving with tips from Adopt A Highway Litter Removal

Love them, drive safely & don’t put them in danger.

It is very common to see pets as passengers. However, traveling in automobiles can be extremely dangerous for your family pet – and you. It involves more than just loading the animal in the back seat, especially if you will be driving long distances or plan to be away for a long time. Here are a few road safety tips to help you prepare for a smooth and drive with Fido.

Keep pets safe in a well-ventilated crate or carrier. The crate should be large enough for your pet to stand, sit, lie down and turn around in. Secure the crate so it will not slide or shift in the event of an abrupt stop.

Secure your pet in the car. Just like any passenger, buckle them up.

If you decide to skip the crate, do not allow your pet to ride with his head outside the window. tThe wind can seriously irritate mucous membranes and blow pieces of grit or litter into their eyes. Pets could also be seriously injured  by objects (rocks, litter, etc) as you drive down the road.

It is always recommended that the dog be in the back seat or storage area of the car, especially if the car has airbags. While airbags save lives of people, they can seriously injure pets.

Keep food, a bowl, leash, a waste scoop, plastic bags, grooming supplies, medication and first-aid, and any travel documents.

Be sure to bring bottled water and avoid feeding your pet in a moving vehicle. Drinking water from an area he is not used to could result in stomach troubles.

Never leave your animal alone in a parked vehicle. On a hot day, even with the windows open, a car heat up very quickly. Likewise, in cold weather, a car can act as a refrigerator, holding in the cold.

Last but not least, always watch the road. As cute as they are, do not let your pet distract you while you’re driving.

Adopt-A-Highway blog National Pet Day Pet Safety Road Safety Sponsor-A-Highway Sponsor-A-Road Sponsorship Stop Litter0 comments

Employee Spotlight: Monica Seymour

All-Star Employee: Monica Seymour, National Operations Director

Adopt A Highway Litter Removal, National Operations Director Monica Seymour gets out to clean up roadside

Litter Removal by Adopt-A-Highway Litter Removal National Operations Director – Monica Seymour

All-Star employee, Monica Seymour has been with Adopt-A-Highway Litter Removal Service of America, Inc. for over 10 years. Working out of the Adopt-A-Highway Litter Removal Service of America’s offices in San Diego, she manages the Operations Department. Monica works very closely with all of our field crews as well as our DOT and Agency partners. Truly, the one of the BEST things about Monica is that she literally does anything and everything to get the job done right!

Recently, we received a phone call regarding a sponsored segment that needed to be cleaned ASAP. Our crews were in another area and could not get to the location immediately. So, what did Monica do? Obviously, she put on a hard hat, a safety vest, grabbed a grapple and proceeded to go clean up the 1-mile segment (check out our photo proof).

Therefore, Monica is a huge asset to Adopt-A-Highway Litter Removal Service of America, Inc. We could not keep the highways clean without her commitment and dedication. Thank you, Monica!

Adopt-A-Highway Sponsor-A-Highway Sponsor-A-Road Sponsorship Stop Litter0 comments

Why Sponsor-A-Highway? Because it works

Why Sponsor-A-Highway?

Sponsorship is defined as:

The financial or in-kind support of an activity, used primarily to reach specified business goals.”

Sponsorship is the fastest growing form of marketing in the U.S. It provides the ability to shape public perception in a way that is difficult with in-house marketing and branding efforts. And, sponsorship allows smaller companies to compete with larger companies. You can reach a small local market or large national market depending upon what you sponsor. There are literally thousands of opportunities to sponsor. All of which will increase your credibility, image, and prestige. Sponsorship is viewed in an extremely positive way. Consumers that see businesses making a greater effort to support the community or causes they feel are important are more likely to support that business.

May we suggest litter removal via Sponsor-A-Highway?!

Many municipalities and state agencies have addressed their funding shortfalls by selling naming rights for parks and buildings, train stations and more. Sponsor-a-Highway is similar. Litter removal costs are significant to transportation departments, by implementing a Sponsor-A-Highway program these costs are reduced. Sponsors pay a fee for litter removal and get a sign recognizing their sponsorship. Funds saved can then be used for other road safety initiatives.

Why Sponsor-A-Highway? Because it works!

 

Adopt-A-Highway Litter Removal Sponsor-A-Highway Sponsor-A-Road Sponsorship Stop Litter0 comments

Safety Tips for Back to School

Back to School

Back to School time – be cautious & alert in School Zones!

Yes, it is Back to School time already!

In the next few weeks 55 million children across the United States will be heading back to school. Of that total, AAA estimates that 13% of students walk or bike to school. Walking or biking to school is great exercise for kids. However, during this transition, road travel increases and traffic patterns shift, making it a dangerous time of year for both drivers and pedestrians, especially young children. The more prepared they are the better. So here are some simple safety tips that parents can use to help get your kids safely to and from school:

  • Practice the route with your children
  • Teach them to always use the same route, no shortcuts
  • Cross streets only at crosswalks, preferably with crossing guards
  • Always use left-right-left rule when crossing the street
  • Put away the cell phone – distracted walking/biking is as dangerous as distracted driving
  • Walk in a group
  • Don’t wear headphones
  • Bikers should obey traffic laws just like vehicles
  • If riding a bike or scooter, always wear a helmet
  • Younger children should be taught to walk bikes across the street

And, always Adopt-A-Highway’s favorite tip –

Please Don’t Litter

Adopt-A-Highway Back to school Sponsor-A-Highway Sponsor-A-Road Sponsorship Stop Litter0 comments

Sponsor-A-Road: Eastern Shore of Virginia

We are expanding to the Eastern Shore of VA!

The Eastern Shore of Virginia consists of Accomack and Northampton counties on the Atlantic coast of  Virginia.  This beautiful 70-mile stretch of beach community is a part of the Delmarva Peninsula and is separated from the rest of Virginia by the Chesapeake Bay. Home to charming, historic seaside towns as well as the Mid-Atlantic Regional Space Authority, NASA and famed Chincoteague Island, this region is a thriving tourist destination all year long.

The NEW Sponsor-A-Road program will allow businesses and individuals to help keep the roads throughout the community litter free. Sponsored segments will be available for 1-mile sections, with litter pick up taking place throughout the Eastern Shore of Virginia. As always, the clean up will be done by our professionally-trained crews. Sponsors will receive a recognition sign that contains their full-color logo. These Sponsor-A-Road signs will be placed in highly visible locations. Prime sign locations are available on well-traveled highways such as US 13 and 175. Additional locations are also available throughout the region.

AAHLRSA launched Sponsor-A-Road in partnership with Accomack-Northampton Planning District Commission and WasteWatchers of the Eastern Shore, to keep this beautiful stretch of beach community clean and environmentally safe.

For more information on sponsoring a road on the Eastern Shore of VA contact Paige Woods, Territory Manager at paige@adoptahighway.net

 

 

Adopt-A-Highway Sponsor-A-Highway Sponsor-A-Road Sponsorship Stop Litter Uncategorized0 comments

Love your Logo?

Love your logo? Put is on display!

A lot of work goes into developing a company logo. It is a key aspect of a company’s brand identity and should distinguish a brand from its competitors.

A logo takes thought and creativity, and many elements must be considered to create a good one. The design process should strive to make the logo immediately recognizable, inspiring trust, loyalty and an implied superiority. A good one is unique, graphic and simple in form, conveying the brand’s image message.

Red and blue are the dominate colors used and most companies use no more than two colors for their logo. Simplicity makes a logo recognizable, memorable and easy for consumers to understand. An Udemy survey found consumers’ favorite to be:
                                                                      Amazon logostarbucks logoapple logo

An effective logo should work across a variety of media and applications (i.e. Sponsor-A-Highway signs).

We know you put thought, time and money into your company logo, so we suggest you put it on display for thousands to see with Sponsor-A-Highway!

We kinda dig ours too!

 

Adopt-A-Highway Sponsor-A-Highway Sponsor-A-Road Sponsorship0 comments

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