Sponsorship is defined as:
The financial or in-kind support of an activity, used primarily to reach specified business goals.”
Sponsorship is the fastest growing form of marketing in the U.S. It provides the ability to shape public perception in a way that is difficult with in-house marketing and branding efforts. And, sponsorship allows smaller companies to compete with larger companies. You can reach a small local market or large national market depending upon what you sponsor. There are literally thousands of opportunities to sponsor. All of which will increase your credibility, image, and prestige. Sponsorship is viewed in an extremely positive way. Consumers that see businesses making a greater effort to support the community or causes they feel are important are more likely to support that business.
May we suggest litter removal via Sponsor-A-Highway?!
Many municipalities and state agencies have addressed their funding shortfalls by selling naming rights for parks and buildings, train stations and more. Sponsor-a-Highway is similar. Litter removal costs are significant to transportation departments, by implementing a Sponsor-A-Highway program these costs are reduced. Sponsors pay a fee for litter removal and get a sign recognizing their sponsorship. Funds saved can then be used for other road safety initiatives.
Why Sponsor-A-Highway? Because it works!
Yes, it is Back to School time already!
In the next few weeks 55 million children across the United States will be heading back to school. Of that total, AAA estimates that 13% of students walk or bike to school. Walking or biking to school is great exercise for kids. However, during this transition, road travel increases and traffic patterns shift, making it a dangerous time of year for both drivers and pedestrians, especially young children. The more prepared they are the better. So here are some simple safety tips that parents can use to help get your kids safely to and from school:
Practice the route with your children
Teach them to always use the same route, no shortcuts
Cross streets only at crosswalks, preferably with crossing guards
Always use left-right-left rule when crossing the street
Put away the cell phone – distracted walking/biking is as dangerous as distracted driving
Walk in a group
Don’t wear headphones
Bikers should obey traffic laws just like vehicles
If riding a bike or scooter, always wear a helmet
Younger children should be taught to walk bikes across the street
And, always Adopt-A-Highway’s favorite tip –
Please Don’t Litter
We are expanding to the Eastern Shore of VA!
The Eastern Shore of Virginia consists of Accomack and Northampton counties on the Atlantic coast of Virginia. This beautiful 70-mile stretch of beach community is a part of the Delmarva Peninsula and is separated from the rest of Virginia by the Chesapeake Bay. Home to charming, historic seaside towns as well as the Mid-Atlantic Regional Space Authority, NASA and famed Chincoteague Island, this region is a thriving tourist destination all year long.
The NEW Sponsor-A-Road program will allow businesses and individuals to help keep the roads throughout the community litter free. Sponsored segments will be available for 1-mile sections, with litter pick up taking place throughout the Eastern Shore of Virginia. As always, the clean up will be done by our professionally-trained crews. Sponsors will receive a recognition sign that contains their full-color logo. These Sponsor-A-Road signs will be placed in highly visible locations. Prime sign locations are available on well-traveled highways such as US 13 and 175. Additional locations are also available throughout the region.
AAHLRSA launched Sponsor-A-Road in partnership with Accomack-Northampton Planning District Commission and WasteWatchers of the Eastern Shore, to keep this beautiful stretch of beach community clean and environmentally safe.
For more information on sponsoring a road on the Eastern Shore of VA contact Paige Woods, Territory Manager at firstname.lastname@example.org
Love your logo? Put is on display!
A lot of work goes into developing a company logo. It is a key aspect of a company’s brand identity and should distinguish a brand from its competitors.
A logo takes thought and creativity, and many elements must be considered to create a good one. The design process should strive to make the logo immediately recognizable, inspiring trust, loyalty and an implied superiority. A good one is unique, graphic and simple in form, conveying the brand’s image message.
Red and blue are the dominate colors used and most companies use no more than two colors for their logo. Simplicity makes a logo recognizable, memorable and easy for consumers to understand. An Udemy survey found consumers’ favorite to be:
An effective logo should work across a variety of media and applications (i.e. Sponsor-A-Highway signs).
We know you put thought, time and money into your company logo, so we suggest you put it on display for thousands to see with Sponsor-A-Highway!
We kinda dig ours too!
Road safety is our thing! With winter driving upon us, it is important to be prepared in case of an emergency. That is right – it is time to stop procrastinating and finally put together that Winter Auto Emergency Kit. Here are some suggested items to include:
- Coat, gloves and boots
- Waterproof tarp
- Extra clothing (socks, sweatshirt, shoes)
- Small shovel
- Booster/Jumper cables
- Non-perishable food items (granola bars, trail mix, almonds)
- Water bottles
- First aid kit
- Flashlight and extra batteries
- Waterproof matches and candles
- Duct tape
- Fire extinguisher
- Snow Chains
- Ice scraper
Other key tips for safe winter driving:
- Check your tire treads and change to winter tires in snow prone regions
- Slow down – the posted speed limit is a suggested speed for good road conditions, when weather is a factor always slow down
- Allow for more space between cars – on slick roads, stopping speeds are far longer
- Check the road report before you go – call 511 for real-time road conditions/traffic situations
Be safe out there!
Friday, November 11th is Veterans Day 2016
Veterans Day is a federal holiday that honors the bravery and service of all U.S. veterans. Veteran refers to anybody who served in the U.S. military (US Army, Navy, Marine Corps, Air Force, and Coast Guard) in times of war or peace.
Be the smartest one in your office with these interesting facts about Veterans Day:
- There is not supposed to be an apostrophe in Veterans Day. Still, some spell it Veteran’s Day or Veterans’ Day.
- The holiday began as Armistice Day on Nov. 11, 1919, the first anniversary of the end of World War I.
- World War I ended November 11th, at the 11th hour. It is also the 11th month of the year.
- On November 11, 1921 the first Tomb of the Unknown Soldier was created as a memorial at Arlington National Cemetery. The tomb has the words inscribed, “Here rests in honored glory An American Soldier Known but to God.” Unknown soldiers from subsequent wars have been laid to rest at this memorial.
- Armistice Day was officially renamed Veterans Day by President Eisenhower in 1954.
- Between 1968 and 1975, Veterans Day was observed on the Friday closest to the 11th, making it a three day holiday for federal workers.
- President Ford signed a law which returned the annual observance of Veterans Day to its original, historically significant date of November 11, in 1978.
- Veterans Day, honors all veterans, living or dead, which differs from Memorial Day that pays tribute to those who lost their lives in combat.
- There are 19.6 million veterans in the United States, according to the most recent statistics available, from a 2013 Census survey.
- There are 1.6 million female veterans.
- There are 9.3 million veterans over the age of 65.
The Adopt-A-Highway Litter Removal Service of America Team would like to sincerely THANK all soldiers for their patriotism, love of country, and willingness to serve and sacrifice for the common good. We SALUTE you!
Do you ever wonder what the Adopt-A-Highway signs on the side of the road mean?
How does it work?
Who can Adopt-A-Highway?
At Adopt-A-Highway Litter Removal Service of America (AAHLRSA) we are constantly asked these questions. So we wanted to share some of the answers!
There are two types of Adopt-A-Highway programs; Volunteer and Sponsorship
Volunteer programs allow volunteer groups, individuals or organizations to adopt a segment and go out and clean that part of the highway. All cleaning is done by volunteers. These segments are typically not on the Interstates or heavily traveled highways, due to safety concerns and DOT regulations. Cleaning is often infrequent (2 to 4 times per year) as it is strictly done on a volunteer basis. Signs are familiar to most drivers and include the name of the organizations, no logos are allowed and signs are printed in plain lettering. Volunteer programs re a great way to get involved and contribute to your local community.
Sponsorship programs are an expansion of the Volunteer programs and allows organizations and groups to pay a sponsorship fee for a segment of a highway. This fee, paid to a professional company like AAHLRSA, helps DOTs offset the significant cost of litter removal on roadways. These sponsored segments are cleaned by a professional, safety-trained cleaning crew on a regular basis (monthly, bi-monthly or weekly). Litter is sorted and recycled whenever possible. Signs for Sponsorship programs are larger than volunteer signs and include the sponsor’s full color logo. These programs are typically called “Sponsor-A-Highway” or “Sponsor-A-Road”, although some states refer to them as “Adopt-A-Highway” programs as well. Signage is available in major metropolitan areas and on Interstates and highways that are traveled by millions of commuters daily.
The great thing is that BOTH programs help keep our roads and highways clean and litter-free. Which program is BEST for you? Call or email your local Territory Manager or visit our Get A Quote page to learn more about the Sponsor-A-Highway program in your state.
Litter removal costs the U.S. more than $11.5 billion annually, with businesses paying for approximately 80%; local/state governments, schools, and other organizations picking up (pun intended!) the remaining 20%. According to Keep America Beautiful’s Litter Study, here are some interesting facts:
- More than 50 billion pieces of litter are on U.S. roadways each year.
- The majority of this trash is less than 4 inches, making it difficult to clean-up.
- That is the equivalent of 6,729 pieces of trash per mile of roadway.
- As you may guess, tobacco products (cigarette butts and packaging) make up about 40% of this litter. Plastic and paper are the next biggest categories.
- Roadway litter comes from both drivers and pedestrians. Drivers cause (52%), pedestrians (23%), and improperly covered truck loads (16%).
The cost of cleaning up litter is high, but so are the environmental consequences. Wind and weather, traffic, and animals move litter around, potentially into gutters, lawns and landscaped areas, alleyways, and parking structures. Litter near storm drains and beach debris are also likely to wash into local waterways, with potential for serious environmental contamination.
Let’s stop this trashy habit – Sponsor-A-Highway today!
Yes, it is Back to School time already!
In late August/early September 55 million children across the United States will be heading back to school. Of that total, AAA estimates that 13% of students walk or bike to school. Walking or biking to school is great exercise for kids. However, during this transition, road travel increases and traffic patterns shift, making it a dangerous time of year for both drivers and pedestrians, especially young children. The more prepared they are the better. So here are some simple safety tips that parents can use to help get your kids safely to and from school:
- Practice the route with your children
- Teach them to always use the same route, no shortcuts
- Cross streets only at crosswalks, preferably with crossing guards
- Always use left-right-left rule when crossing the street
- NO Pokemon GO – Put away the cell phone – distracted walking/biking is as dangerous as distracted driving
- Walk in a group
- Don’t wear headphones
- Bikers should obey traffic laws just like vehicles
- If riding a bike or scooter, always wear a helmet
- Younger children should be taught to walk bikes across the street