Sponsorship is defined as:
The financial or in-kind support of an activity, used primarily to reach specified business goals.”
Sponsorship is the fastest growing form of marketing in the U.S. It provides the ability to shape public perception in a way that is difficult with in-house marketing and branding efforts. And, sponsorship allows smaller companies to compete with larger companies. You can reach a small local market or large national market depending upon what you sponsor. There are literally thousands of opportunities to sponsor. All of which will increase your credibility, image, and prestige. Sponsorship is viewed in an extremely positive way. Consumers that see businesses making a greater effort to support the community or causes they feel are important are more likely to support that business.
May we suggest litter removal via Sponsor-A-Highway?!
Many municipalities and state agencies have addressed their funding shortfalls by selling naming rights for parks and buildings, train stations and more. Sponsor-a-Highway is similar. Litter removal costs are significant to transportation departments, by implementing a Sponsor-A-Highway program these costs are reduced. Sponsors pay a fee for litter removal and get a sign recognizing their sponsorship. Funds saved can then be used for other road safety initiatives.
Why Sponsor-A-Highway? Because it works!
Memorial Day, originally called Decoration Day, is a day of remembrance for those who have died in service of the United States of America. Memorial Day was borne out of the Civil War to honor our dead. After World War I, it was extended to include all service members who died in military action. Since 1971, Memorial Day has been observed on the last Monday of May. It is the tradition to fly the flag of the United States at half staff from dawn until noon. Other traditions include visiting cemeteries, memorials and placing American flags on each grave in national cemeteries.
Memorial Day weekend also heralds the unofficial start to summer and crowded travel days. As a Federal holiday all non-essential Government offices are closed, as are schools, and most businesses. A long weekend, warm weather and the approaching summer spirit means long weekend road trips and barbecues. An estimated 34 million people will drive more than 50 miles to celebrate over this weekend in 2017, according to AAA.
Since Memorial Day has taken on a weekend celebration feel, in 2000, Congress established a National Moment of Remembrance, asking Americans to pause for one minute at 3pm in an act of national unity. The time was chosen because 3pm “is the time when most Americans are enjoying their freedoms on the national holiday.” So take the weekend, the day or a moment to remember our fallen HEROES!
We at Adopt-A-Highway Litter Removal Service of America salute those that gave their life for our freedom! Be safe out there as you travel and remember to put trash in its place.
Litter removal costs the U.S. more than $11.5 billion annually, with businesses paying for approximately 80%; local/state governments, schools, and other organizations picking up (pun intended!) the remaining 20%. According to Keep America Beautiful’s Litter Study, here are some interesting facts:
- More than 50 billion pieces of litter are on U.S. roadways each year.
- The majority of this trash is less than 4 inches, making it difficult to clean-up.
- That is the equivalent of 6,729 pieces of trash per mile of roadway.
- As you may guess, tobacco products (cigarette butts and packaging) make up about 40% of this litter. Plastic and paper are the next biggest categories.
- Roadway litter comes from both drivers and pedestrians. Drivers cause (52%), pedestrians (23%), and improperly covered truck loads (16%).
The cost of cleaning up litter is high, but so are the environmental consequences. Wind and weather, traffic, and animals move litter around, potentially into gutters, lawns and landscaped areas, alleyways, and parking structures. Litter near storm drains and beach debris are also likely to wash into local waterways, with potential for serious environmental contamination.
Let’s stop this trashy habit – Sponsor-A-Highway today!
Boost marketing with multiple Adopt-A-Highway signs!
We have many sponsors that opt to sponsor multiple segments of highways – some in a single market, some across the nation. Some have 100+ signs, while others have three signs. Any business can afford to make the program their own – it is scale-able to your budget constraints while making a big impact on customers and the community.
We asked why sponsors choose Adopt-A-Highway (Sponsor-A-Highway) to boost their marketing and here is what a few said:
“My investment in five Sponsor-A-Highway signs in the St. Louis area is truly a win/win situation. Not only are we doing our part in helping keep our community cleaner, we are receiving a huge response from potential customers. The return we have experienced over the past year far exceeds our radio and billboard advertising. We bid on approximately 500 to 600 jobs every year, and at least one third were generated from our Sponsor-A-Highway signs. People really take notice of these signs.”
Walt Thorngren, Just Wooden Fences, Missouri
“To anyone looking to make a low-cost, high impact in their local community, I would recommend this program”
Brian Eastwood, Jobing.com, Arizona
“The best way to create presence, is to CREATE it. And, having more signs is a constant reminder or your existence”
Sam Ghanim, My Way Carpet, NJ
We couldn’t agree more. To increase your marketing exposure go to our GET A QUOTE page and ask about our multiple sign discount!
So summer is finally here and if you are like most of us, you will be spending some time in your car with kids this summer. Here are some tips from real MOMs on what to have handy in your car to make the adventure more enjoyable.
- Doggy bags: “Yes, doggy bags. Throw a roll of these bags into your beach bag for wet bathing suits, dirty diapers, sunblock explosions, taking home seashells, and every other mess or blowout you can and can’t plan for. The bags are small but super handy.”
- Pre-packaged snacks: It’s summer, so while we are always proponents of healthy eating, a bag of goldfish every now and then won’t hurt them. Particularly in summer when kids are getting a healthy dose of exercise.
- Blankets/Towels/Pillows: Some comfort from home can make a long ride or long day so much better.
- Trash bag/container: Keeping a trash bag or container in the car cuts down on cleaning after a trip and helps reduce LITTER everywhere!
- Mesh laundry bag: Great for carrying items such as sand toys to and from the beach, and you won’t take half the sand home with you because it is mesh.
Count the Adopt-A-Highway signs along the road. Remember to support those that are supporting clean and safe roads along your way! Go and enjoy the adventure!
At Adopt-A-Highway Litter Removal LITTER is a dirty word!
Littering has economic, legal and environmental impacts in the form of spending millions of dollars in cleaning up litter, huge fines if caught littering from a vehicle and damage to our surroundings that can effect plants and animals and can cause loss to local tourism industry. Why we at Adopt-A-Highway Litter Removal thinks LITTER is a Dirty word:
Litter can cause severe car accidents. All that it takes is for some trash in the road and it’s a car accident waiting to happen. You can indirectly cause a car accident by littering on the road.
It’s illegal. Though the fines vary by state, city and county, you will be charged if you are caught littering.
Lowers home values. Places with high littering also have lower home and property values and are more likely to be the site of fires.
It’s expensive…very expensive. Ever year millions upon millions of taxpayers’ dollars are spent cleaning up litter.
Environmental problems. Litter on the ground degrades natural areas, kills plants and animals. Cigarette butts, which make up half of all littered objects, take ten years to decompose because of cellulose acetate.
Litter can spoil water quality. The hazardous waste seeps into soil and can cause ground water pollution.
We can’t stop everybody from littering (although it is worth a try), we will commit to keeping the roads clean with your sponsorship! Contact us today for a quote.
We welcome Spring with open arms!
Spring brings relief from the winter weather, but also brings potholes, puddles, slippery roads. As the seasons change, so do road conditions. Stay safe on the road this spring with the following driving tips:
- Spring showers bring blooming flowers and wet roads. Slow down and increase your following distance when it rains. Keep in mind that even mist or light rain can mix with oil on the roads to create slick challenging road conditions.
- Check your windshield wipers, both front and back. Don’t drive faster than your wipers can clear water from the windshield.
- Puddles can impair brakes, obscure vision, or cause you to hydroplane. If you find your vehicle hydroplaning, gently ease your foot off the accelerator-do not brake.
- Warm weather brings motorcyclists, bicyclists, and pedestrians outside. Pedestrians may be texting, talking on phones, and listening to music, they can be as distracted as drivers. Be cautious at all times.
- If possible, go around potholes. Potholes-an effect of winter weather-can hurt your tires or throw your car’s front end out of alignment. If you cannot avoid a pothole, slow down, as the damage can be costly.
- Keep your tires properly inflated. Doing so can reduce damage from potholes, uneven pavement, and other road hazards.
- Spring weather can be temperamental, so be prepared for changes.
Now, go and ENJOY the great outdoors!
April 22nd is Earth Day 2014!
More than one billion people worldwide will take some action to protect this planet and the environment. The act can be as simple as planting a single tree or picking up one piece of litter. Each act and each person, young or old, can make a difference. That is what this grassroots environmental movement is all about. Earth Day was created by Gaylord Nelson, a Senator from Wisconsin, in 1970, to increase awareness of environmental problems. From its humble beginnings and simple concept, Earth Day is credited with the creation of the EPA and The Clean Air and Endangered Species Acts. Over the past 45 years, Earth Day has grown to the largest annual environmental event worldwide. Here are some simple ways to celebrate Earth Day:
- Walk or bike the kids to or home from school
- Plant something, preferable something edible
- Begin a recycling program at home or at work
- Turn off the lights
- Donate, reuse, up-cycle items that you are not using
- Feed the birds
Visit Earth Day Network for more ideas www.earthday.org
Or better yet, CALL or email Adopt-A-Highway Litter Removal Service of America, Inc. for a special Earth Day discount today!
The need for a clean environment continues and we hope you will be a part of it, we certainly will continue to clean the highways and recycle wherever we can!
Adopt-A-Highway is in the News
The following is an excerpt of an article in Priceonics written by Alex Mayyasi published March 25, 2016. An earlier version of this story was published on March 19, 2014. To read full article click here.
The Economics of “Adopting A Highway”
On stretches of most highways, you see the signs every few miles. “Adopt A Highway: Dunkin’ Donuts.” Or “Adopt A Highway: Boy Scout Troop 102.” Or even “Adopt A Highway: Sigma Nu Fraternity.” The foster parents of America’s roadways are many and varied.
The Adopt A Highway concept began with an effort in the 1980s to rally volunteers in Texas to keep highways clear of trash. It has since become a national practice, and, inevitably, a niche industry of businesses (like Adopt-A-Highway Litter Removal Service of America Inc) that help corporate America to adopt highways.
These adoption agencies exist thanks to a certain compromise made by the managers of our nation’s highways: Companies would love to buy giant billboards, and states would love to have that money. But federal guidelines ban gratuitous signs alongside highways. As a result, the next best option is for companies to pay to clean up highways—and get a bit of advertising out of the “Adopt A Highway” signs that are posted in thanks.
It’s a corporate takeover of what was once a purely charitable act of volunteering. And it seems to be working pretty well…
The enduring appeal of adopting a highway, according to current CEO Melinda Centner, is that it is a relative bargain by advertising standards. Adopting (or sponsoring) a highway through AAHLRSA costs $200-$600 per month. In contrast, billboards that are visible from highways often cost $7,000-$14,000 per month. Centner and her peers describe adopting a highway as the cheapest way to get a company name in front of customers’ eyeballs…
Today all but a few states run Sponsor A Highway programs for companies to pay others to clean up roadways on their behalf. A few states like California group both volunteers and corporate sponsors under the Adopt-A-Highway name, and a state like Illinois, which doesn’t allow organizations to subcontract out the work, is part of the minority.
Get a quote today from Adopt-A-Highway Litter Removal of America
Secure your load – Road debris accidents and highway litter are all too common.
Items that fall off vehicles endanger other motorists not only because the debris may strike other vehicles, but also because motorists may have to swerve to avoid the debris. These situations also cause traffic jams.
Unsecured loads are responsible for 25,000 accidents annually, resulting in up to 100 deaths per year. In addition, it is estimated that unsecured loads cause up to 60% of roadside litter.
When hauling junk or your valuables, do it right with these tips:
Tie it down: use solid straps, rope, bungee cords or netting. Tie large items directly to your vehicle.
Bag it: All trash or recyclables should be in sturdy bags and covered by a strong tarp or cargo netting. If you throw trash into your truck bed, secure a 5-gallon bucket with a lid in a corner of the bed, as a trash can.
Layer it: Put lighter items on the bottom, place heavier items on top. Be sure not to overload – keep materials level with truck bed or trailer.
Cover it up: For loose or lightweight items, cover them up with a tarp or heavy plastic. Make sure the tarp is secured to the vehicle.
Check as you go: Consistently check your rear-view mirror to make sure you are not losing items as you go. If something becomes lose, pull over and secure again. If a large item falls off, notify police immediately.
Keep in mind that if you don’t properly secure your load you may be fined.
Save money, the environment and most importantly lives by properly securing your load!