April 22nd is Earth Day 2014!
More than one billion people worldwide will take some action to protect this planet and the environment. The act can be as simple as planting a single tree or picking up one piece of litter. Each act and each person, young or old, can make a difference. That is what this grassroots environmental movement is all about. Earth Day was created by Gaylord Nelson, a Senator from Wisconsin, in 1970, to increase awareness of environmental problems. From its humble beginnings and simple concept, Earth Day is credited with the creation of the EPA and The Clean Air and Endangered Species Acts. Over the past 45 years, Earth Day has grown to the largest annual environmental event worldwide. Here are some simple ways to celebrate Earth Day:
- Walk or bike the kids to or home from school
- Plant something, preferable something edible
- Begin a recycling program at home or at work
- Turn off the lights
- Donate, reuse, up-cycle items that you are not using
- Feed the birds
Visit Earth Day Network for more ideas www.earthday.org
Or better yet, CALL or email Adopt-A-Highway Litter Removal Service of America, Inc. for a special Earth Day discount today!
The need for a clean environment continues and we hope you will be a part of it, we certainly will continue to clean the highways and recycle wherever we can!
Adopt-A-Highway is in the News
The following is an excerpt of an article in Priceonics written by Alex Mayyasi published March 25, 2016. An earlier version of this story was published on March 19, 2014. To read full article click here.
The Economics of “Adopting A Highway”
On stretches of most highways, you see the signs every few miles. “Adopt A Highway: Dunkin’ Donuts.” Or “Adopt A Highway: Boy Scout Troop 102.” Or even “Adopt A Highway: Sigma Nu Fraternity.” The foster parents of America’s roadways are many and varied.
The Adopt A Highway concept began with an effort in the 1980s to rally volunteers in Texas to keep highways clear of trash. It has since become a national practice, and, inevitably, a niche industry of businesses (like Adopt-A-Highway Litter Removal Service of America Inc) that help corporate America to adopt highways.
These adoption agencies exist thanks to a certain compromise made by the managers of our nation’s highways: Companies would love to buy giant billboards, and states would love to have that money. But federal guidelines ban gratuitous signs alongside highways. As a result, the next best option is for companies to pay to clean up highways—and get a bit of advertising out of the “Adopt A Highway” signs that are posted in thanks.
It’s a corporate takeover of what was once a purely charitable act of volunteering. And it seems to be working pretty well…
The enduring appeal of adopting a highway, according to current CEO Melinda Centner, is that it is a relative bargain by advertising standards. Adopting (or sponsoring) a highway through AAHLRSA costs $200-$600 per month. In contrast, billboards that are visible from highways often cost $7,000-$14,000 per month. Centner and her peers describe adopting a highway as the cheapest way to get a company name in front of customers’ eyeballs…
Today all but a few states run Sponsor A Highway programs for companies to pay others to clean up roadways on their behalf. A few states like California group both volunteers and corporate sponsors under the Adopt-A-Highway name, and a state like Illinois, which doesn’t allow organizations to subcontract out the work, is part of the minority.
Get a quote today from Adopt-A-Highway Litter Removal of America
Secure your load – Road debris accidents and highway litter are all too common.
Items that fall off vehicles endanger other motorists not only because the debris may strike other vehicles, but also because motorists may have to swerve to avoid the debris. These situations also cause traffic jams.
Unsecured loads are responsible for 25,000 accidents annually, resulting in up to 100 deaths per year. In addition, it is estimated that unsecured loads cause up to 60% of roadside litter.
When hauling junk or your valuables, do it right with these tips:
Tie it down: use solid straps, rope, bungee cords or netting. Tie large items directly to your vehicle.
Bag it: All trash or recyclables should be in sturdy bags and covered by a strong tarp or cargo netting. If you throw trash into your truck bed, secure a 5-gallon bucket with a lid in a corner of the bed, as a trash can.
Layer it: Put lighter items on the bottom, place heavier items on top. Be sure not to overload – keep materials level with truck bed or trailer.
Cover it up: For loose or lightweight items, cover them up with a tarp or heavy plastic. Make sure the tarp is secured to the vehicle.
Check as you go: Consistently check your rear-view mirror to make sure you are not losing items as you go. If something becomes lose, pull over and secure again. If a large item falls off, notify police immediately.
Keep in mind that if you don’t properly secure your load you may be fined.
Save money, the environment and most importantly lives by properly securing your load!
The upkeep of roadways is extremely important and expensive. Roads and highways get us from A to B, whether that means going to work, visiting grandma or taking a family vacation. Gasoline and other taxes pay to construct, maintain and modify everything from local streets to the freeways and highways we use every single day.
As cars become more fuel efficient, less gas tax is being collected for much needed road maintenance. Add to that the rise in popularity of electric and other non-gas cars, which pay zero gas tax. In addition our infrastructure is getting older and need more funds just to keep it safe. Due to these trends, states are looking at alternative methods to pay for road upkeep.
One option being tested is to charge motorists for the miles they drive versus the gas they purchase. This idea is entering testing stages in multiple states, but has major obstacles to be addressed before it can realistically move forward.
Another alternative (and our favorite) is sponsorship sales such as Adopt-A-Highway, Adopt-A-Street and Landscape Beautification programs. Adopt-A-Highway and sponsorship programs save significant funds for DOTs so they can keep us safely moving along the highway.
So on your next trip to grandma house, remember the roads cost money to upkeep. You can help by adopting a highway near you!
Looking for affordable marketing in the New Year?
If so, ring in 2016 by adding Adopt-A-Highway to your marketing plan. Average daily traffic counts on busy interstates have soared, making them one of the best places to advertise. Our Adopt-A-Highway program is a fraction of the cost of billboards and other marketing mediums. In fact, we reach more of your target market, since many areas prohibit signs and billboards along the highways. However, Adopt-A-Highway Sponsor signs are right there, on the highways and interstates, promoting your business and community pride all day, every day.
Additional benefits to the Adopt-A-Highway program include:
- Sponsorship is an affordable marketing option for any size business
- Sponsorship reaches consumers where they work, live, play and shop
- Adopt-A-Highway signs are highly visible to drivers and cannot be “turned-off” in traffic
- Your budget dictates how many segments you sponsor – the program is expandable and nationwide, one sign or 30 signs, it is up to you!
- Cause marketing grabs the attention of consumers – as many as 91% of consumers make choices based on “cause” marketing
- Clean highways equal safer highways!
Make the most of 2016, Adopt-A-Highway today!
During this season of giving, Adopt-A-Highway is happy to support Earth Day Network’s Canopy Project. We will be donating 50 tree for each new sign sponsorship!
We are always THANKFUL when a Sponsor gives us praise. We couldn’t help but be overjoyed when we got the following letter from Just Wooden Fences, Inc., based in Missouri. It simply states exactly what we know to be true – Adopt-A-Highway is an incredible marketing tool!
This past August, our company decided to adopt a section of Highway 44 in St. Louis for two reasons:
1. Help the appearance of our primary demographic area, and
2. Gain greater exposure for our business.
Although we are more than happy to contribute to the ongoing cleanup effort of our community, we are overwhelmed by the response we have already received. In three short months our company name has been on the Adopt-A-Highway sign, we have gained 17 confirmed jobs from it. Extrapolating that, we conservatively anticipate an unbelievable 1,800+% ROI! That’s more than triple our billboard and radio campaign rates!”
Walter Thorngren, PE – President/Owner
As a result of the success of their original sign, Just Wooden Fences has decided to sponsor an addition segment. If you are looking for a new fence, Support our Sponsor and please visit Just Wooden Fences, Inc. website to get a quote. There is nothing better than a happy, growing customer!
So summer is finally here and if you are like most of us, you will be spending some time in your car with kids this summer. Here are some tips from real MOMs on what to have handy in your car to make the adventure more enjoyable.
- Doggy bags: “Yes, doggy bags. Throw a roll of these bags into your beach bag for wet bathing suits, dirty diapers, sunblock explosions, taking home seashells, and every other mess or blowout you can and can’t plan for. The bags are small but super handy.”
- Pre-packaged snacks: It’s summer, so while we are always proponents of healthy eating, a bag of goldfish every now and then won’t hurt them. Particularly in summer when kids are getting a healthy dose of exercise.
- Blankets/Towels/Pillows: Some comfort from home can make a long ride or long day so much better.
- Trash bag/container: Keeping a trash bag or container in the car cuts down on cleaning after a trip and helps reduce LITTER everywhere!
- Mesh laundry bag: Great for carrying items such as sand toys to and from the beach, and you won’t take half the sand home with you because it is mesh.
And, always have a First Aid Kit handy: A First Aid kit should include:
Triple Antibiotic Ointment
Count the Adopt-A-Highway signs along the road. Remember to support those that are supporting clean and safe roads along your way! Go and enjoy the adventure!
Summer is the time to hit the open road! We mean that literally – it is one of the BEST times to add Adopt-A-Highway to your marketing strategy. Average daily traffic counts on busy interstates will soar in June, July & August, making them one of the best places to advertise. With more travelers and families out there on the roads exploring this great nation, you get more eyes on your sign and exposure for your business.
For more information on availability of locations email firstname.lastname@example.org
At Adopt-A-Highway Litter Removal Service of America, we wish you the happiest or Easter! Enjoy your treats, our Peeps!
In 1953, it took 27 hours to make a single Peep Marshmallow. Today, at the Peeps factory in Bethlehem, PA, it takes just 6 minutes per Peep. In fact, more than 5.5 million chicks are hatched per day. Yellow chicks are the ORIGINAL. Yellow Peeps (chicks and bunnies) are the most popular, followed by pink, lavender, blue, then white.
For the past 20 years, no other non-chocolate Easter candy has been able to compete with Peeps. During Easter, Peeps even outsell jelly beans.
Americans will eat more than 600 million Marshmallow Peeps and Bunnies this Easter. Some popular ways to eat Peeps: stale, microwaved, frozen, roasted, in s’mores or served as toppings on pizza.
Enjoy your Peeps any way you like this Easter – April 5th.